Shandong Mengjinyuan Jewelry Co., Ltd. was established in 1994, formerly known as Weifang Mengjinyuan Jewelry Co., Ltd. ... in 2004, it was changed to "Shandong Mengjinyuan Jewelry Co., Ltd." and became a jewelry processing enterprise with gold and silver jewelry and silver ornaments as its leading products. By the end of 2009, the company's total assets reached more than 200 million yuan, with more than 600 employees and registered capital of130,000 yuan. It has been awarded the honorary titles of "AAA Credit Enterprise", "Advanced Collective of Technological Transformation in Shandong Province" and "Excellent Enterprise of Management Innovation in Shandong Province".

Since its establishment, the company has used the rich local sapphire resources to implement the development mode of one-stop production and marketing and the development road of industrialization, standardization and self-management. The company actively expands sales channels and improves the marketing service network. At present, six self-operated stores have been established, and more than 200 franchisees (shopping malls)/KLOC-0 have been developed. This series of products sell well in more than 20 provinces, municipalities and autonomous regions, and achieved sales income of more than 2 billion yuan in 2009. Especially since the global financial crisis, the company's sales revenue has increased by more than 25%, and its performance in the same industry is impressive.