Product concept: create a healthy sports living space;

Life proposition: healthy sports life;

Connotation of brand culture: harmony between heaven and earth makes everything strong;

1, strongly unbounded;

2. More importantly, strengthen the harmony of the world;

3, the strong way is the first;

4. Personnel and body are healthy and strong;

Brand behavior concept: down-to-earth, cohesion * * *;

1, quality system, professional service;

2. Innovation and transcendence, unlimited vitality;

External slogan: health has a future!

Work style: help customers succeed! Everyone's success is the real success!

◆ LOGO interpretation

Jian Kang's initials, KJ, are the basic elements and have evolved into a touching human figure. Inspired by western calligraphy, the outline of human body is outlined as a form with strong sense of movement;

Idea: health, exercise, courage and passion.

The picture below shows the seal of China, which symbolizes honesty and quality assurance, and the square also symbolizes the industrial attributes of ceramics;

Concept: honesty, quality and individuality.

The logo of Jian Kang Sports Ceramics consists of dynamic human figures and bricks with seals, which extend the infinite brand meaning.