Product concept: create a healthy sports living space;
Life proposition: healthy sports life;
Connotation of brand culture: harmony between heaven and earth makes everything strong;
1, strongly unbounded;
2. More importantly, strengthen the harmony of the world;
3, the strong way is the first;
4. Personnel and body are healthy and strong;
Brand behavior concept: down-to-earth, cohesion * * *;
1, quality system, professional service;
2. Innovation and transcendence, unlimited vitality;
External slogan: health has a future!
Work style: help customers succeed! Everyone's success is the real success!
◆ LOGO interpretation
Jian Kang's initials, KJ, are the basic elements and have evolved into a touching human figure. Inspired by western calligraphy, the outline of human body is outlined as a form with strong sense of movement;
Idea: health, exercise, courage and passion.
The picture below shows the seal of China, which symbolizes honesty and quality assurance, and the square also symbolizes the industrial attributes of ceramics;
Concept: honesty, quality and individuality.
The logo of Jian Kang Sports Ceramics consists of dynamic human figures and bricks with seals, which extend the infinite brand meaning.
Planning Case of Youth League Construction Activities in Schools 1
I. Purpose of the activity:
Freshman year h