First of all, graphic design
In fact, it is not difficult to understand that graphic design takes vision as a form of expression and combines certain symbols, pictures and words to convey the information you want to express. In what we call the graphic advertising design industry, everything we do is actually graphic design. All advertising design and graphic design displayed in two-dimensional form can be realized.
Second, commercial activities.
Advertising designers can not only do business activities, but also design promotional materials related to activities. These include the stage required for outdoor activities, spray-painted cloth for activities, the design of stage, carpet, arch, audio equipment, the host's hand card, staff certificate, activity medals, activity flags, movable portal display frames, lottery boxes, activity prize packaging boxes and handbags.
Third, brand planning.
Brand planning can actually be divided into many aspects, including: brand positioning, brand strategy, brand image, brand promotion and so on. More specifically, it is to determine the brand positioning and establish the brand image. Brand image includes a series of brand visual and text image contents such as brand logo and VI, and brand promotion should be carried out under the guidance of brand strategy according to brand demand.
Fourth, display design.
In addition to the above three kinds of work, display design can also be completed through print advertising design. In terms of scope, the exhibition design includes Expo venues, museums, art galleries, shopping malls, shops, temporary celebration venues, small windows and display counters.