1. Name of the proposal

Write the planning name as specifically as possible, such as "XX University Activity Planning Book", and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below.

2. Activity background

According to the characteristics of the plan, this part should focus on the following matters: specific items include: basic introduction, main implementation targets, current situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

3. Purpose, significance and objectives of the activity

The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the uniqueness of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity goal should be specific, and it needs to meet the importance, feasibility and timeliness.

4. Resource requirements

List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.

5. Activities carried out

As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

6. Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, and after the event. Please adjust yourself according to the actual situation.

7. Budget

The activity expenses are listed in a clear form after detailed calculation according to the actual situation.

8. Problems and details that should be paid attention to in the activity.

The change of internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss will be caused, and the emergency measures should also be explained in the plan.

9. Event leaders and main participants

Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).

Fan Wen:

I. Activity background:

On the occasion of the second anniversary of the establishment of xx Decoration Company, in order to thank all walks of life and consumers for their support and love for the company in the past two years, the xx Decoration Festival was held here, so the venue was chosen in xxx Pedestrian Street.

Xxx is located in the center of xxx Pedestrian Street, with famous shopping malls at home and abroad such as Xinyijia and Gome. With the rise of xxx Pedestrian Street, it will become the most active commercial and leisure shopping area in the development of xx city.

At present, the first phase of xxx began to be handed over on the 2 nd of this month, and a small number of owners began to decorate. Four sets are delivered daily, and the first phase is expected to be delivered in May.

Second, the activity ideas:

On the occasion of the second anniversary of xx Decoration Company, we thanked new and old customers and held on-site promotion activities. On xx, xx, the first phase of xxx began to hand over the house, and the owners will get the house one after another, setting off a climax of home improvement consumption. Taking this opportunity, xx Decoration Co., Ltd. will cooperate with the property delivery in X and X months, and arrange an exhibition on the spot in the first phase of xxx, providing free home improvement consultation, home improvement materials display and promotion and other activities for the owners, and the company will communicate with the owners face to face to achieve the sales purpose.

The whole activity will be divided into three parts: "through train for viewing boutique model houses", "decoration consultation grand meeting" and "super preferential feedback".

Third, the purpose of the activity:

1, improve the company's popularity and reputation, and expand the company's influence in the industry;

2. As a celebration of the second anniversary of the establishment of xx Company, on the one hand, it promotes the knowledge of home improvement to consumers; On the one hand, the form of super preferential reward thanked the old customers for their love for xx, enhanced the reputation of xx, formed new interpersonal communication and increased the on-site passenger flow.

3. Collect customer information through activities to expand the company's customer base;

4. Create direct economic benefits for the company through activities.

Four. Activities:

Theme of the event: "xx Decoration Festival-Celebration of the Second Anniversary of XX"

Activity slogan: meticulous, careful, caring, zero-distance service.

Activity time: xx, xx, xx -xx, XX.

Venue: xxx Pedestrian Street Square

Participants: all citizens

Specific content:

1, decoration consultation grand meeting

(1) Creativity: Introduce common sense and analyze home improvement, so that consumers can understand consumption and trust!

(2) Content and purpose:

Explain home improvement with professional knowledge and popular language, introduce common sense of home improvement, and let consumers know how to better decorate their houses.

② Analyze the essential differences (such as post-service, quality, etc.) between the current decoration industry and brand decoration companies, small enterprises and decoration "guerrillas".

③ Introduce several decoration modes and charging standards of xx Decoration Company, so that owners can understand where the money is spent and consumers can feel more at ease, peace of mind and comfort.

(4) Reveal the dark side of the current decoration building materials industry, remind consumers to pay attention, and show how xx decoration company did it, increase consumers' trust in the company, and help consumers finally sign the contract!

(3) Activity site:

Exhibition of works: the works are placed on both sides of the host's seat and displayed in a fan shape. The works have a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the overall price description (including soft decoration, lamps and household).

Extended data:

Activity planning Activity planning is an effective behavior to increase market share. If it is an event planning case with outstanding creativity, good enforceability and operability, it will play a positive role in improving the visibility of enterprises and the reputation of brands. Event planning case is relative to market planning case. Strictly speaking, it belongs to the market planning case. They are interrelated and complement each other.

They are all marketing ideas and models subordinate to the whole enterprise. Only under this premise, the market planning case and the event planning case are the advertising behaviors with integrity and continuity. Only in this way can the audience have an agreed brand culture connotation, the event planning case can follow the idea of the overall market planning case, and the enterprise can maintain stable market sales.

References:

Event planning? Baidu baike