1, promotion purpose
The main display modes of Bili Bili advertisements are classified according to the purpose of promotion. There are three main promotion purposes, namely brand marketing, effect marketing and content marketing. Among them, the advertising display mode of brand marketing is that users trigger advertisements by searching for keywords, which are usually displayed at the first place on the recommendation page, which can attract users' attention.
2. Effect marketing
There are two main advertising styles for this promotion purpose, information flow and page recommendation, both of which present advertisements to users in a relatively original way. Information flow advertising is based on users' browsing interest, combined with the push mechanism, to show users' interesting content, and to guide users to the off-site landing page, so as to realize clues retention by advertising.
3. Implant advertising content or IP authorization.
Finally, the introduction of content marketing, which is generally promoted by implanting advertising content or IP authorization, can promote the fan economy and spread brand information to users with the influence of the UP owner. There are also special activities such as parties and New Year greetings, which can also achieve the purpose of brand marketing.
bilibili
Bi Li Bi Li is now a leading cultural community for young people in China. The video website was established on June 26, 2009, and was affectionately called "Mile Mile" by fans. The feature of the beep is the real-time comment function suspended above the video, which is called "barrage" by fans. This unique video experience enables the Internet-based barrage to transcend the limitations of time and space.
Build a wonderful * * * time relationship, form a virtual tribal viewing atmosphere, and make Mile Mile a cultural community with interactive sharing and secondary creation. Bili Bili is also one of the birthplaces of many online buzzwords.