0 1 Darwinian finch
Who can live in "My Change"? Not the strongest, not the smartest, but the most suitable, can survive.
What is the power of evolution? The power of evolution is to deal with "complex" natural selection with "massive" competition.
The power of evolution is the ultimate "willfulness" power to deal with natural selection with a lot of "random" things in the face of change.
An energetic old man
Population is a "slow variable"
The most relevant to production is the population structure.
Human life is divided into three parts. Teenagers, adults and the elderly. The normal rule is that adults work to support the elderly and teenagers. This is the so-called old and small.
From 65438 to 0950, the population structure of China was a pyramid. In 20 19, the population structure of China became rectangular. If there is no major adjustment in 2050, the population structure of China will become an inverted pyramid. The net consumption of the elderly population above, plus the net consumption of the young population below, may be close to the net output of the adult working population. The huge total social consumption will drag down economic growth.
This means that from next year, the baby boom will turn into a retirement boom for 14 years in a row. According to the classification standard determined by the United Nations 1956, the proportion of elderly people over 65 years old is over 7%, which is called mild aging, and over 14%-20% is called deep aging. In fact, China has entered a mild aging in 2000. It is expected that in 2022, that is, next year, it will enter a deep aging.
How does Japan solve the problem of aging? This system is the "active elderly" program. The man who is still full of energy at the age of 60 is the energetic old man. Like it or not, some jobs and soft things that old people can do may be slowly taken away from young people.
Who are the young people who are gradually letting go? Give full play to the quality advantages brought by education and improve "productivity"
What is productivity? Total wealth = labor force * productivity The total wealth that a society can create is equal to the total labor force multiplied by the wealth created by everyone. This "wealth that everyone can create" is productivity.
How to improve productivity? Relying on science and technology, the best entrepreneurs get the most advanced science and technology patents, find the people with the most industry insight and execution, and find the best cooperative enterprises to develop together.
Everything you take for granted now is an incredible future. All the incredible future now may be the present that tomorrow deserves. It can improve the productivity of almost all enterprises and change their behavior. That is: digitalization.
Hot port is the most important slow variable. In 2022, the continuous 14 vigorous old age will be officially opened.
03 Digital Petroleum
Can you find the product that consumers like first, and then make this product? Yes, the data will tell you, by grabbing the "sales data" of the relevant network, and then doing analysis. Sales data can tell you what I want to buy. Comment data can tell you what stopped me from paying. If consumers really want to buy a product, but quality problems prevent them from paying. This is the opportunity to make money with knowledge.
Digitalization means mining data from the physical world, refining information, refining knowledge, aggregating wisdom, and ultimately improving productivity.
The first step of mining, the degree of digitalization, is to see whether you can dig out data, information, knowledge or wisdom from digital oil. But it also leads to the security problem of your privacy.
The second step is refining, from vague and unpredictable data to accurate and measurable information. From the traditional wood fire, water and earth to the present hydrogen, helium, lithium, beryllium and boron. Understanding the business world with "measurability"
The third step is to extract knowledge from information. Only by putting weight, height and body fat together can we "extract" the really useful "health": knowledge.
From information to knowledge, it is a key step in digitalization.
Wisdom is to make the best decision at the lowest cost.
Finance is naturally digital, and it will be able to extract some real wisdom based on data, information and knowledge.
Data, information, knowledge and wisdom. In 2022, the personal information protection law, the basic law of the digital world, was officially implemented.
04 new consumption era
Grasping the opportunity of new consumption is to do these three things well. New model, new channel, new brand
What is the new model? The new model is the agent of the manufacturer, turning around and becoming the spokesperson of the user. The essence of e-commerce live broadcast is not to help brands sell things, but to help consumers buy things.
The second innovation of new consumption is new channels. The only basis that affects our consumption decision is information, and the spread of information on the Internet has experienced three times: the era of words, the era of pictures and the era of video. Video may be the ultimate media form of "classic Internet"
The third "newness" of new consumption is: new brand. With the rise of domestic products, Chinese people trust China people more and more, and this confidence is constantly spilling over to many brands. Strong "trust" is based on all domestic products and gradually rises, which is a good opportunity to establish a new brand.
From export to investment to consumption. In 2022, China is likely to become a high-income country.
05 Z0 times
China people generally use the generation after 70' s, 80' s and 90' s to represent generations. The commonly used methods in the world are X generation, Y generation and Z generation.
Generation X refers to people born in 1965- 1979. They are characterized by confusion.
Generation Y refers to people born in 1980- 1994. Their characteristic is self-confidence.
Generation Z refers to people born in 1995-2009. Their characteristic is independence.
We often say that the generation after 00 is actually the Z generation, which is the core strength of the Z generation. So we call it: Generation Z0. Their characteristics are abundance, sensibility, face value, patriotism, independence, pets, lazy house, health preservation and significance.
Abundance: They have never been really poor. Their inner background is abundance.
Perception: products have two kinds of values: rational value (function)+perceptual value (I like it).
Face value: the beauty of production
Patriotism: Generation Z0 was born patriotic.
Independence: The most direct manifestation is that you don't like league building.
Lazy house: it is "looking for the best solution in life", too lazy to socialize, too lazy to praise, too lazy to fall in love and too lazy to go out. The future home for lazy people has a bright future.
Keeping pets: Pets in China have long given up the pursuit of "satiety". Their pursuit is a balanced diet.
Health care: a health care method of death, health care, staying up late and praying for immortality. Stay up the longest night with the most expensive eye cream.
Significance: The most important reason for leaving after 00 is that 5 1% is "disharmony with colleagues and leaders". The motivation of their work is not the anxiety of lack of money, but the motivation of meaning. Anxiety is a kind of dead energy; Power is a kind of energy.
Generation x is confused, generation y is confident and generation z is independent. In 2022, the first batch of Z0 generation graduates entered the business world.
06 new flow ecology
In this world, there are only two kinds of business: product business and traffic business. The product business is making things, and the traffic business is selling things.
The first way to get traffic is offline and online. The second opening of traffic services is the opening of public and private spheres. The flow is like water, and the public domain is my flow. Just like tap water, water is paid, and the highest price is obtained. The private sector is like a well water. Drilling wells is expensive, but water is free.
Case 1: Fans can get an "exclusive" side dish by checking the secret code at the store. Using this "exclusive" welfare, we can keep their stickiness and attract them to the store?
Private domains are those users that you own directly, which are repeatable, low-cost and even free to arrive.
The purpose of privatization is to dilute the increasingly expensive first-time customer acquisition cost with repurchase rate. First, build trust through joint fighting. Second, use content to reduce costs. Third, listen and improve service.
Privatization can bring "repurchase rate", which is a sharp weapon to dilute the cost of first-time customer acquisition. But privatization brings more than just the repurchase rate. It also brings "referral", which is a powerful traffic tool in the private domain.
Every time the flow enters the water, it will irrigate countless entrepreneurs. In 2022, the traffic ecology is opening up the public domain and private domain.
07 Cross-border overtime
The real profit comes not from users "having to come", but from users "not wanting to leave"
If you really want to win in overtime, you must abandon this idea. Towards real specialization, branding and localization
08 crazy growth
Where the world is torn, there will be a round of crazy growth.
Gradual change is a small opportunity for big companies; Mutation is a great opportunity for small companies. In 2022, the platform barrier was broken and everything grew wildly.
Summary:
New knowledge: 1. In this era, there is no shortage of hard-working people. What is lacking is more opportunities to show. Every step of life is important. If you lack a new skill every day, there is a reason to ask for help.
2. The current economic changes are closely related to the demographic dividend. Advocating the "three children" policy is also in line with the changes of the times. Although many old people have retired now, the increase of energetic old people in the future will increase the pressure on young people. No longer labor-centered, how young people innovate and iterate themselves is a thought that cannot be underestimated.
3. The wave of digitalization comes quietly, and I can't help but think of a sentence "Starting from customers and serving customers". In this digital age, by mining effective information and data, we can extract useful information and help customers solve pain points and difficulties again. Only by innovating products with users' thinking can enterprises better serve users and meet a better era.
In the future business, people in this era care more about perceptual thinking, value and how to do things simply and conveniently. Pets are the best medicine to eliminate loneliness at this stage. Health care is the slogan of this era. I like to stay up late, brush dramas and wear masks. I like to go to massage and soak in hot springs on weekends. Life is wonderful. Dare to love and hate in life, not afraid of offending people, self-feeling as the core, work hard if you are happy, and leave if you are unhappy.
5. The current society is a situation where traffic is expensive and it is difficult to obtain traffic. This has also caused many people not to pay for the products. Derivative marketing and private domain marketing are mainly different from others' display. Others are called ordinary, and what they don't have is their core value. What is always lacking in this era is products, innovation and understanding of users' needs.
6. There is a reason behind every event, and we must find out the origin before we can fundamentally solve the problem.
Old knowledge: 1. I know the private domain and the public domain, but I don't quite understand how the specific private domain should operate.
The future model of Business Times was not clear before.
How?
1. Starting from users' thinking, help more businesses grow and develop more products beneficial to users. Through altruism, more enterprises can get better authorization.
2. Learn more skills, bearing in mind that "lifelong learning" can face more uncertainties in the future and better adapt to this society.