Suddenly I feel that Lei Jun is getting more and more reliable.

Whether gambling with Gree Dong Mingzhu, or tearing each other apart with Huawei Yu East, and then marching into new energy vehicles, mobile phone sales jumped to the second place in the world, he may be the one who laughs last.

10 In August, in the annual speech of Xiaomi 1 1 anniversary, Lei Jun said that he had been called "wet shirt" by investors because Xiaomi's share price kept falling. "The shirts are all wet" shows that Lei Jun cares very much. Investors and stockholders like people who are bold in thinking and careful in practice.

As we all know, Ma Yun, Wang Xing, Liu, Ma, Yu ... almost stopped talking. Compared with them, Lei Jun is a unique existence, almost a big boss of one level, as if only he is still talking about his own affairs.

Doing business, keeping a low profile, striving for the forefront and not getting involved in the speech industry, Lei Jun is the vane of entrepreneur transformation.

1

Why are young people like Lei Jun always OK?

0 1

Do industry in a down-to-earth manner

Now doing business in a down-to-earth manner, especially recognized by policies, is also the choice of the times.

The gambling between Lei Jun and Miss Gree Dong actually leads to the same goal.

Recently, the central government has arranged10 billion yuan to support and reward top small giant enterprises, that is, start-ups that focus on doing business.

The weather vane of a new generation of entrepreneurship is not to play virtual (to make money by creativity), not to play big (to be repaired when it is big), but to be practical, accurate and independent, and it is best to be an invisible champion in the industry.

02

Avoid being conspicuous

For the current business leaders, the probability of being suppressed will be much smaller if they don't look far, show off and make "dangerous" remarks. Especially in business, don't get involved in the circle of public opinion, it's easy to touch the thunder, you know.

Lei Jun speaks in public, likes to imitate Jobs' paperback, and basically talks about his own career. Therefore, he rarely exposes the so-called golden sentences. All the golden sentences are inspirational chicken soup such as "the best investment is to invest in yourself".

03

Can read the fundamentals of China.

Because they are young people from small towns, they know better what the silent majority in China needs.

From the product point of view alone, this thing is a global substitute for version A, and Xiaomi Company also appeared and grew up under such "strategic considerations".

In marketing, Lei Jun knows better what young people in small towns want. For example, he chased Li Ning and Hongxing Hongxing Erke in order to get closer to Diaosi and earn their money.

So, what are the characteristics of becoming the favorite mobile phone of white people (people who say diaosi will definitely not do it)?

First of all, whether to pursue novelty or coolness. The little whites are very skilled and beautiful. They demand that mobile phones not only update iterations, but also look good, be dazzling, and have trendy but inexpensive styles. Although there is no price of luxury mobile phone, it has its feeling.

The second, of course, is good quality and low price. They hope that this mobile phone can match their rising social status and carry social identity signs, but it can't be too expensive, because the new mobile phone iterates too fast and is too expensive to be worth it. Xiao Bai is a shrewd consumer actuary.

The third and most important point is that this mobile phone can be embedded in their lives and become a part of their lives, whether it is for friends or playing games in groups.

To some extent, Lei Jun's "Xiaomi Optimization" is like Uniqlo in the home appliance industry, which is inexpensive and trendy.

Someone complained about the quality problem? It doesn't matter, just do customer maintenance. Consumers are getting older and older, and products will advance iteratively.

Lei Jun lives as a diaosi, with the simplicity, sincerity and unpretentiousness of the young people in the town. Speaking of him, I often contact Huawei's "big mouth" Yu Chengdong. Why?

2

Ray and Yu, what are the characteristics of young people in the town?

These two people are the most hateful, but I want to say that they are actually the same person. Yu Chengdong is from Huoqiu County, Lu 'an City, Anhui Province, and Lei Jun is from Xiantao City, Hubei Province. Coincidentally, both of them were born in 1969.

All of them graduated from famous science and engineering colleges, all of them were simple science and engineering men, and then all of them did business in a down-to-earth manner and succeeded by relying on the Internet.

If the success of young people in big cities is one in a million, then the counterattack of young people in small towns is one in a thousand, or even one in a thousand. Are all lucky to be killed. Without the internet and new manufacturing channels, they may never succeed.

The point is, they all have strong survival instinct! Whether it is "big mouth" Yu Chengdong or "OK" Lei Jun forever, they all represent the hard mode of entrepreneurs: they start working as soon as they open their eyes every day, go to work at one or two o'clock in the evening, and the next day is like beating chicken blood.

Yu Chengdong will send you a WeChat at night. If you don't reply, he will call you back in a hurry. Lei Jun is a model worker. It is said that there will be 20 meetings a day.

"Good choices are often not so rational or smart. Beyond reality, you might as well be naive. " "Don't care about the cynicism of others, believe in the most important thing you choose." Successful young entrepreneurs in small towns have a little Forrest Gump passivity.

Reebs provides a typical case of class counterattack, which has escalated to today's self-blame. Although it has reached the affluent class, it has not changed the true colors of young people in small towns.

Lei Jun reminds me of a word called "affordable man" a few years ago, no smoking, no drinking, no cell phone, no gambling, no confidante and so on. , and mainly distributed in education, IT industry, machinery manufacturing, science and technology and other occupations.

But "people who can afford it" must be upgraded to "luxury people" if they want to go international and become international brands.

Lei Jun threatened that Xiaomi would surpass Samsung and Apple within three years. How credible is this statement? In fact, it is meaningless to exceed sales. If the profit is only a fraction of others', you are still a coolie.

Xiaomi or Huawei, to achieve brand globalization, at least tell these stories well:

1, to be a technology flow, no matter how good the "window" is, it is our own technology that can finally occupy the commanding heights.

2. Be a world leader, move from domestic small white market to internationalization, and tell the story of globalization-localization.

3. Be a fashion stream, change from engineer culture to fashion stream, and create your own consumer aesthetics.

Finally, we need a slogan or slogan of all mankind, with human feelings and universal values.