KPI setting mainly focuses on three aspects:
1, comb your user life cycle with AARRR model;
2. Organize the work contents and responsibilities of each post;
3. Know yourself and see how the industry is set up (refer to the recruitment notice).
User operation KPI setting process:
KPI planning: planning should come from business logic, and the core of our business is related to users. User operation index database: data evaluation index of key nodes in key work; Job content: Role indicator allocation for each position in user operation: allocate indicators in the indicator base according to the relevance of job responsibilities.
AARRR model divides users into five stages: powder absorption, activity, retention, income and fission.
Among them, activity and retention can be classified as 1 because of their similar nature. Therefore, based on AARRR model, user operating KPIs can be divided into the following four categories:
User drainage index: obtain the scale and efficiency of new users;
User activity/retention index: the evaluation of the continuous interaction or purchase behavior between new users and brands within a certain period of time;
User income indicator: the income contributed by users to the brand in a certain period;
User fission index: the efficiency, quantity or amount of brand spread by users to relatives and friends through their own networks.
User life cycle is divided into: active, silent, dormant, lost and dead.
Among them, AARRR model has actually been included, and the KPI index we can get from the life cycle is the loss index.
Loss early warning: timely count how many users meet the definition standard of pre-loss users;
Loss indicator: count how many users have lost in time;
Loss recovery index: count how many lost users interact or buy with the brand again in a period of time.
Extended data:
Key performance indicators (KPI) are objective quantitative management indicators to measure process performance by setting, sampling, calculating and analyzing key parameters of internal process input and output. KPI is a tool to decompose the strategic objectives of an enterprise into operational objectives, and it is the basis of enterprise performance management.
KPI can be used by the department head to clarify the main responsibilities of the department, and on this basis, to clarify the performance measurement indicators of the department personnel. Establishing a clear and feasible KPI system is the key to do a good job in performance management. Key performance indicators (KPI) are quantitative indicators used to measure employees' performance and an important part of performance plan.
KPI method conforms to an important management principle-"28 principle". In the process of enterprise value creation, there is an "80/20" law, that is, 20% of the backbone personnel create 80% of the enterprise value; Moreover, the "28 principle" also applies to every employee, that is, 80% of work tasks are completed by 20% of key behaviors.
Therefore, we must grasp 20% key behaviors, analyze and measure them, so as to grasp the key points of performance evaluation.
References:
Baidu encyclopedia -KPI