On July 2 1, Haidian Media Center was formally established. Du, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda, and the secretary of Haidian District Party Committee jointly unveiled the Haidian Media Center. Dai Binbin, deputy secretary of the district party committee and district head, read out the reply of the municipal editorial office on agreeing to add the brand of Media Center to the district news center. Integrate the newly established Haidian Media Center? Newspaper, Taiwan Province, Internet, terminal, micro? Resources, supported by technology platform, integrated editing as the way, comprehensive information service as the main content and mobile communication as the main channel, build a relatively perfect modern communication system with multimedia integration, and realize the deep integration of content production, process design, broadcast scheduling, effect evaluation, personnel management, performance appraisal and technical support. The goal of Haidian District Media Center is to build a district-level media center with Haidian characteristics that matches the core area of the National Science and Technology Innovation Center in 1-2 years. In the production process, Haidian Media Center will break the boundaries of the original platform and establish new media suitable for newspapers, television and the Internet. Policy, mining, editing, development, storage and evaluation? Workflow, formation? Integrated planning, one collection, multiple products, multimedia communication? Modern communication mode. In terms of technology platform, what is the Haidian Media Cloud technology platform developed and built by the Media Center? Media e home? Officially launched (an incarnation? Is the media integrated into one family? Connotation and homophonic; The middle letter? e？ , reflecting Haidian? China Internet Capital? The location characteristics of Haidian show that the development of media integration focuses on the work orientation of Internet media and mobile media. Media center as a comprehensive system integrating content production, business management and technical services? Media e home? The platform includes core functions such as regional situation judgment, news discovery, topic selection review, manuscript sharing, editing and scheduling, multimedia communication and communication management. It has the characteristics of integration, process and mobility, and realizes the transformation from decentralized to centralized business management and from individual combat to cooperative combat in content production. At present, the second phase of the platform is under construction, which will focus on the development and construction of the whole region? Two micro terminals? Content management, media big data mining, media communication effect analysis and other functions? News+data? A new generation of integrated media intelligent platform. According to the responsible comrades of Haidian Media Center, the business of Haidian Media Center will be based on? Tell the story of Haidian well and spread the voice of Haidian well? Positioning, full focus? Two excellent ones? , promotion? Erli？ . First, make every effort to create high-quality content and enhance the news production capacity of regional media. Please come in, please go out, deepen the training of all employees and improve the professional level of the employees; Give full play to the advantages of regional internet science and technology resources and set up? Baidu Rong Media Studio? Short video into the media studio? Interactive animation enters the media studio? News websites become media studios? Nine media studios, etc. With the cutting-edge technology and new media product model of science and technology enterprises, we will create excellent media-integrated works and improve the quality of news products. The second is to expand high-quality users and enhance the news dissemination ability of regional media. Jointly establish Zhongguancun Media Convergence Development Alliance with key Internet enterprises, universities and scientific research institutions in the region, set up a team of experts and consultants, give play to the advantages of regional network resources and intellectual resources, improve communication efficiency and broaden communication channels; Strengthen ground promotion, focus on community crowd, new class and campus crowd, and expand user coverage; A promotion? News+? Mode, accurately push comprehensive service information, serve people's lives, and enhance user stickiness. According to the deployment of the Party Committee and Government of Haidian District, Haidian Media Integration Center will deepen the internal institutional reform, explore the talent management system and media integration performance system that meet the characteristics of the media industry and meet the needs of media integration, improve the income and work enthusiasm of editors, and provide institutional and material guarantee for media integration. At the event, Zhongguancun Media Convergence Development Alliance and nine media convergence studios were established. The Propaganda Department of Haidian District Committee signed a strategic cooperation agreement with Gehua Youxian and Ganlong. Beijing Radio and Television Station and Tsinghua Xinchuan University News Research Center have cooperated with municipal media, local enterprises and universities to deepen the development of media integration. Leaders of relevant departments in Beijing, Guo, Dou Xiaodong and Huang, and leaders of Haidian District Meng Jingwei, Guo Guo and Gao Niandong attended.