Wu Jiyan, Sina Weibo: @ Tianxia Laowu-Wu Jiyan

"Doing business? -The author of Hunan Merchants Culture and Modern Chamber of Commerce;

1964 was born in Xiangyin County, Hunan Province;

1992 September to start a business in the sea.

At the end of 2002, he launched the earliest Hunan Chamber of Commerce in different places-Chongqing Hunan Chamber of Commerce, and served as the president;

In April 2006, the "First National Friendship Symposium of Hunan Chamber of Commerce" was launched in Chongqing, and the "National Cooperation and Friendship Network of Hunan Chamber of Commerce" was established and served as the convener.

On September 26th, 2007, the first Hunan Merchants Conference launched the Declaration of Hunan Merchants.

In June 2008, he served as the director of the China Outstanding Hunan Merchants Selection Organizing Committee;

In May, 2009, we successfully organized the activity of "Seeking Ancestors of Hunan Merchants in 2009". In September, 2009, during the third Hunan Merchants Conference, we organized more than 1,000 Chinese businessmen from all over the world to visit Shaoshan, and presided over the publication of the Proposal of Shaoshan for Hunan Merchants.

After 20 10, he mainly engaged in practical exploration and theoretical discussion on the construction of private chambers of commerce and commercial culture;

On June 20 12, the Japanese version of Xiang Shang, co-authored with Xu Zhipin, was officially published in Tokyo.

Monograph in Business? 20 13 1 1 was published by China Social Publishing House in Beijing.

In 2008, he nominated social figures in China for 30 years of reform and opening up;

In 2009, he was named "100 Huxiang cultural celebrity"; It is defined as "the founder of Hunan merchant culture" and "the activist of chamber of commerce" by the cultural and media circles.

At present, he is the chairman of the jury of China Xiangshang Power General Evaluation List, the president of Beijing Hunan Enterprise Finance and Investment Chamber of Commerce, the director of Tsinghua University New Centennial Fund, the executive director of Hunan University Alumni Association, and the chairman of Hunan Xiangshang Culture Investment Company and Beijing Huashang Tianxia Culture Company.

2065438+In February, 2004, Wu initiated the establishment of the Global Association for the Promotion of Hunan Merchants Culture.

2065438+2004 1 Visited Loudi Chamber of Commerce in Dongguan, Hunan Province, and held a signing ceremony with Li, Chairman of Dongguan Changan Mould Technology Co., Ltd. and President of Loudi Chamber of Commerce in Dongguan.

Chinese name: Wu

Nationality: China.

Ethnic group: Han nationality

Place of birth: Xiangyin County, Hunan Province

Occupation: activist

Graduate school: Tsinghua University.

Representative works: "In business? Hunan Merchants Culture and Modern Chamber of Commerce "

Position: President of Hunan Merchants Culture Promotion Association

outline

Name: Wu

Gender: male

Nationality: China.

Native place: Xiangyin County, Hunan Province

Date of birth: 1964

A famous chamber of commerce activist, a cultural flag figure of Hunan merchants, and the first chamber of commerce in different places in Hunan.

Doing business?

"Doing business? Hunan Merchants Culture and Modern Chamber of Commerce is the opening masterpiece of the series "The Rise of Hunan Merchants". Mr. Wu, the pioneer of China's Hunan merchant culture and a well-known chamber of commerce activist, has completed a great work to record the development of Hunan merchants.

Since the establishment of the first Hunan Chamber of Commerce in 2003, Mr. Wu has been committed to spreading the culture of Hunan merchants and carrying forward the spirit of Hunan. He has a deep understanding of the development of Hunan merchants, the construction of chambers of commerce and the establishment of commercial culture.

Matter determines consciousness, and consciousness has a dynamic reaction to matter. When the industrial civilization era develops to a certain stage, material can gradually fill people's stomachs in production and life, and spiritual needs will be highlighted. Just like doing business? It is said that the era of industrial civilization not only needs the increase of GDP and other data, but also needs to pay attention to the improvement of the banner of business culture. Based on the author's experience in establishing the first non-governmental Hunan Chamber of Commerce, this book puts forward the viewpoint that "Hunan must be transformed from Hunan Army to Hunan Merchants" in a simple way, and critically points out that "the traditional business gangs are dead", and it is urgent and necessary to build a business culture that first suppresses and then promotes. Instead of saying, "Doing business? This is a book about businessmen doing business, or rather, it is a patriot's golden advice on the great rejuvenation of the Chinese nation. " Doing business? Detailed case, thorough reasoning and in-depth analysis. It tells the call for business culture in the era of industrial civilization in wise and refined language.

The cornerstone of Hunan merchant culture

It has been ten years since Wu founded the first Hunan Chamber of Commerce in different places in 2003, and it has been 20 13. It has been seven years since Wang Yuewen published "It takes time to talk about Hunan merchants" at the end of 2006, and seven years have passed since 20 13. In order to summarize the ten-year development of Hunan merchants, Wu wrote "In Business Talk-Hunan Merchants Culture and Modern Chamber of Commerce", which made its debut in Changsha on 20 1 13 years125 October.

This book observes the evolution of China's commercial culture witnessed by the "92 School" who jumped out of the system to do business in the sea for decades with the unique idealistic feelings of the "92 School", takes Huxiang culture as the source, deeply interprets the genes of Hunan merchants' culture, and combines its unique experience in the construction of the Chamber of Commerce in 2003-20 13 to analyze the shortcomings of the traditional business gang culture and think about the difficulties and breakthroughs in the construction of modern chambers of commerce.

Why didn't the top ten merchants in ancient times have "Hunan merchants"? Where did the history of modern Hunan merchants begin? What is the significance of Hongjiang Ancient Shopping Mall, the first ancient shopping mall in Ming and Qing Dynasties, as a specimen of the ancestral home of ancient Hunan merchants? Who first put forward the concept of "Hunan merchants"? How was the first Hunan Chamber of Commerce established? Why do you say that "the business gang will die and the chamber of commerce will be established"? How do traditional business gangs transform into modern chambers of commerce? Wu made a wonderful interpretation and analysis in this book.

This book is the first book that comprehensively expounds the history and culture of Hunan merchants and introduces the development of Hunan Chamber of Commerce. It is also the opening work of the series "The Rise of Hunan Merchants". "This is the cornerstone of the culture of Hunan merchants, which will surely open up the concern and concern of Chinese people for the Hunan merchants and their enthusiasm for research in this field." Zheng Jiaming, former chairman of Hunan Social Science Association, believes that "Hunan businessmen should arm themselves with Huxiang spirit, and Hunan businessmen should recast Huxiang spirit".

The title of this book is Doing Business? -Hunan merchant culture and modern chamber of commerce, on the cover, this "?" Very eye-catching. Wu explained: In the business circle, "business talk" has become familiar. However, businessmen are definitely not just tools to make money. "Business talk business" is far from enough, which is what China businessmen lack in the past 30 years of reform and opening up. Hunan businessmen must have their own business culture, ethics and morality, as well as their own business organization-Chamber of Commerce. A mature business culture and a sound chamber of commerce organization are the important guarantee of a harmonious society and the direction of our efforts.

The book started from Wu's own business trip to Hainan, and experienced the business trip after Chongqing was directly under the jurisdiction and the first Hunan Chamber of Commerce was founded. Later, a meeting of Hunan businessmen was held to carry out Hunan businessmen in full swing until the proposition of how to transform traditional business gangs into modern chambers of commerce was put forward.

In the first chapter "Day by day: the ideal and temptation of the 1992 school", Wu rarely disclosed the story of his association with six real estate gentlemen.

1989, Hainan institute of reform and development, where I worked, was a unit with more than 10 people, with a very high rate of return. Chi Fulin, president of China Hainan Reform Research Institute, was then the deputy director and director of Hainan Provincial Office for Economic Restructuring, and Feng Lun was the executive deputy director in charge of this work. I am the head of the information department, Wang Qifu is the head of the office, Pan Shiyi is the executive vice president of our subordinate company, and Yi Xiaodi was a master student of Renmin University at that time. He came to our unit as an intern to prepare for graduation.

At that time, I was nicknamed according to my personal intuitive feelings about the six of them. For example, Feng Lun, I nicknamed him "Feng Xianda". In my feeling, he will always be a social sage. Wang Gongquan was nicknamed "Wang Laocai". Because Wang Gongquan is a management background, he has the habit of clinging to life, and his management is serious and standardized. We couldn't get used to it at that time, so I thought he was stingy and an old moneymaker.

Of course, Wang Laocai was not convinced and asked me how he was old money. It should be said that Pan Shiyi is an old money. I gave Pan Shiyi a nickname, even more interesting, called "hypocrite". Why is it called a hypocrite? Because Pan Shiyi looks like a modest gentleman, but he is a businessman at heart, and the fact just proves this point: neither Feng Xianda nor Wang Laocai is as a "hypocrite" in business as Pan Shiyi.

Yi Xiaodi, I gave him a nickname "Good Boy" at that time, and I think Yi Xiaodi is a legal person, who has been living on the original. As for Wang Qifu, I gave him an unpleasant name at that time, called "bumpkin", which was rustic. Now it seems that Qi Fu hasn't changed his true colors, riding a bike and swimming the canal occasionally.

The first person in Hunan merchant culture

After ten years of practice in the sea, Wu keenly realized that "there is a gap between free market and centralized politics, and there must be an intermediary to connect it, and the most effective intermediary is the chamber of commerce." As a form of social organization, the Chamber of Commerce will be an indispensable economic and social force for the construction and development of a harmonious society. Since the establishment of the Yuxiang Chamber of Commerce in 2003, Wu has been committed to the construction of the Yuxiang Chamber of Commerce. After five years' efforts, the development of Hunan Chamber of Commerce in different places is full of vigor and vitality, and Hunan Chamber of Commerce has blossomed all over the country. With such a foundation, "Hunan merchants" finally moved from concept to essence.

The basic starting point of Wu's founding the Chamber of Commerce is to "get rid of the spiritual shackles of feudal autocracy for thousands of years", "get rid of the low-level interests accumulated in recent years for quick success and instant benefit" and "transcend the fate of" one Hunan person is a dragon and three Hunan people are worms ".

"The most important capital of Hunan businessmen is Huxiang culture, which endows Huxiang businessmen with the sense of responsibility of caring for the country and the people, the innovative spirit of being the first, the pragmatic style of applying what they have learned, the inclusive and open mind and the honest style of seeking truth from facts." Chamber of Commerce is a highly socialized organizational form, which takes the cultural spirit as the core, integrates into the socialist market economy and builds a harmonious society.

Wu defined his life as "I used to be a builder of the market economy, and this work is still being done now, but now I put more time into the construction of a harmonious society and am a builder of a harmonious society". "The market economy has pointed out the direction for China's economic development and completely changed the face of poverty in China; Harmonious society has pointed out the direction for China's social transformation after economic transformation. In a harmonious society, harmony means a pluralistic and integrated social form, and it also means that this harmonious society must be based on the high development of social organizations, and the Chamber of Commerce is such a social intermediary organization. "

In Wu's mind, the organizer of the Chamber of Commerce can best reflect his identity as a builder of a harmonious society.

The overall revival of "market economy, pluralistic society, freedom of the press and democratic politics" is the goal that Wu has been striving to achieve, and it is also the best state that Wu should achieve in his heart. This is a long and rugged road, and it takes several generations of continuous efforts to achieve the grand goal.

Wu has successfully promoted the construction of business gangs and actively prepared for the first step of the Chamber of Commerce. Today, when the global market economy has basically taken shape and the pluralistic society has just started, Wu has a clear plan for his future life goals. He can be roughly summarized as the following three points: first, Hunan merchants should rise; Second, relying on the rise of Hunan merchants to promote the comprehensive revival of Huxiang culture; Third, if the new rejuvenation can be realized, it will contribute to the rejuvenation of the Chinese nation.

As a rising independent group, Hunan merchants not only promoted Hunan's economic and social development, but also pioneered the third revival of Huxiang culture. "The new revival of Huxiang culture, once realized, means that it has made new great contributions to the rejuvenation of the Chinese nation and world peace."

The return of exiles

He likes Sartre, but he prefers Mao Zedong.

While pursuing freedom, he is more eager to pursue nobility, sacredness and even greatness.

In pursuit of freedom and dreams, he, like many people who have experienced great changes in China in the past 30 years of reform and opening up, has been constantly migrating and self-exiled.

He is determined to pursue his ideal every day.

He sincerely thanks this great era.

Wu handed in his business card and introduced himself. There are six titles on the business card: Chairman of Hunan Culture Investment Co., Ltd., Vice President of Tsinghua University Chongqing Alumni Association, and Founding President of Chongqing Hunan Chamber of Commerce. At the same time, the office locations and contact information of Hunan, Beijing and Chongqing are attached-he has brought the function of business cards to the extreme.

Unfortunately, Wu's self-exile in Hainan cannot be shown on his business card.

That period was the most important stage in his life. Hainan, which he called the place where he experienced the transition from a boy to a man, was also the most important place of self-exile and automatic migration in his life. His experience in Hainan laid the foundation for his later stories.

Wu's ideal

Judging from his resume, Wu was very mainstream before 1988.

Wu, male, 1964, from Xiangyin, Hunan. 1979 was admitted to the junior class of Hunan University; 1983 graduated from the computer department of Hunan University and stayed in school to work. 1984 joined the party and served as the propaganda minister and secretary of the Youth League Committee of Hunan University. 1988 After graduating from the Department of Social Sciences in Tsinghua University, he went to work in the newly established Hainan Provincial Party Committee. 1992 went to sea.

Born in the hometown of great men, Wu was deeply influenced by idealism. He once felt glorious and proud to be a people's teacher. "As an engineer of the human soul, I am always ready to burn myself to illuminate others," Wu told reporters seriously.

Although Wu is the mainstream, he is not restless. The revolutionary and rebellious genes in the great man also have a profound influence on him. To be exact, such genes are ubiquitous in their generation of warm-blooded young people. Wu is one of them. In their youth, they loved freedom. Most of them were admirers of Sartre, but they lived in a country with a stubborn tradition of bondage. They have a strong desire to get rid of the shackles, which coincides with the restless reform mood in the whole country at that time and echoes from afar.

As a result, where the reform started first, where the freely breathing air flowed, enthusiastic young people flocked there. This was the case in Shenzhen in the early 1980s and Hainan in the late 1980s.

They accompanied a nation and embarked on the road of migration together.

Hainan is a wandering province.

From 65438 to 0988, after graduating from Tsinghua University Social Science Department, Wu went directly to Hainan, a hot land.

That year, Deng Xiaoping's call to "We are building a bigger special economic zone, which is the Hainan Special Economic Zone" inspired those aspiring young people who believed that "the truth is in their hands and they are full of lofty sentiments". As soon as the news that Hainan has established a province to run a large special zone came out, a large number of talents flocked to Hainan. The phrase "100,000 talents go to Hainan" is the image metaphor of all passers-by at that time. It is said to be100000. In fact, there were far more than 100 thousand people going to Hainan at that time.

Wu and his enthusiastic companions set out from Beijing, took a train to Guangzhou, and then took a boat to Hainan. "When we wake up in the morning and walk on the deck, the sun is shining, the beach, coconut trees and fresh air feel so free." This is a free choice, free choice activity. At that time, people who first came to Hainan felt the free air.

Wu and his companions are mainly assigned to state organs, state-owned enterprises and universities. "Many people are the first Tsinghua graduates in the history of this unit, and naturally there is great hope." Wu worked in the Hainan provincial government and became an official promoting the system reform. At the age of 24, he is full of ambition, hoping to promote system reform and benefit more people. At that time, there were many people like Wu in Hainan government. They are young, energetic, well-educated, enterprising and pioneering, and are not or rarely bound by ideology. Later, they introduced many bold reform measures.

"When we just adapted to the various characteristics of Hainan and were eager to make great achievements, the state adopted a' tightening spell' to prevent the economy from overheating." The slogan "Special Zone is special, I want to go home" has been quietly circulated among the once passionate talents. Where is Hainan going? Where are we going? Wu fell into confusion and confusion.

Time is coming soon 1992. That spring, Deng Xiaoping's unusual southern cyclone swept through China, which not only caused unprecedented political shock, but also formed a strong appeal in economy. Keen people smell huge business opportunities, and the whole country is filled with the desire and impulse to get rich.

This commercial wave has the greatest impact on China officials. According to the estimation of the Ministry of Personnel afterwards, there are 6,543.8+0.2 million people who resigned this year, and more than 6,543.8+0.0 million people joined the enterprise without leaving their jobs!

This is a great temptation. A large number of intellectuals choose to go to sea for various reasons. Wu's also "went to sea". In order to prove from practice what he pursues, or the pursuit of money, in any case, Wu believes that "going into the sea" means doing everything he wants. "Everyone has a big set of ideas, and everyone has made up a big set of stories. These theoretical ideas are all enterprises and market-oriented in order to win development in market competition. " Wu recalled:

After leaving the system, Wu became a real estate agent. "To do real estate, the great point is to engage in urban construction, and the ugly point is to speculate on land." Wu likes to laugh at himself from time to time. He called this choice a personal change. "The most basic change is the so-called thirty. I found some basic things to settle down. "

Of course, this basic thing also includes the most basic economic foundation. He made money. Some of the people who engaged in real estate with him later became famous real estate predators in China.

With money, Wu began to reflect on himself. "I'll be 30 years old soon. What should I do? So I began to feel that I had a mission and should not do business to earn this money. " After all, he can't be a complete businessman, or he never wants to be just a businessman. If utilitarianism and pragmatism in the 1990s had a thorough influence on China, the generation deeply influenced by idealism and enlightenment in the 1980s had never changed so thoroughly. Being a businessman and having wealth is one of their ideals, but it is not the only one.

In such a transformation, Wu is the most incomplete one. "I have seen distorted people through money since I was in business. What others see through money is not me, but money. When businessmen become the mainstream of society, I don't know if this means progress or degradation. " As a businessman, he doubts and evaluates businessmen like this. "I think doing business is a bit similar to being a' miss': first, it's all about money, and second, it's all about selling yourself, but it's all about selling your own color, and I'm selling my own wisdom. But in the end, we all have to get better. Now I just fall into the dust. "

Being a good person is where he wants to belong, but he is not sure what to do after being a good person. But most idealists are eager for noble, sacred and even great pursuits, at least in his view, higher than "businessmen".

From 65438 to 0994, China's economy was overheated, and the whole country set off a macro-control storm, and the Hainan fever gradually subsided. This year, Wu left and began his second self-exile. The destination this time is America. "The purpose of my study in America is to understand the world. I feel that my understanding of China has reached a certain level, but I still don't know what the world looks like. "

The days in the United States are not too long. 1996 returned to China. Later, of course, he often carried out short-term self-exile between the United States or other countries, saying that he was living a globalized life.

During that time, he wrote a book called Tianya Day by Day. He left a tail for this book, talking about "return". But at that time, he couldn't find the way to "return".

Chongqing is a municipality directly under the central government of the western exile.

Chongqing will soon be directly under the central government. Wu, who is experienced and has a keen sense of smell, smells the opportunity. People call Wu the most sensitive mouse in China's social change, because before the earthquake, the mouse ran fastest, the mouse ran ahead, but people were slow.

1997, Wu invited several friends to come to Chongqing by car from Beijing, just to experience the artistic conception of "it's difficult to get through the road" for himself. I didn't leave a good impression on my first trip to Chongqing. Wu expressed doubts about the soft investment environment in Chongqing, lamenting that "the road is difficult" actually lies in the backward concept and low management level.

The second trip to Chongqing was in June 1997. Wu is one of the "Glorious Career Investigation Group" of the All-China Federation of Industry and Commerce, which is composed of more than 65,438+000 businessmen, who came to Chongqing for investment inspection. "But most investors have come and gone. Their image of Chongqing is likened to' there are planes everywhere in the sky, but there is no landing runway'", and Wu stood on the streets of Chongqing where traffic jams are everywhere and came to a conclusion: Chongqing's infrastructure is too poor to match the status of the municipality directly under the Central Government, and investment in infrastructure construction should be promising. So he stayed. This is his third self-exile.

What happened in Chongqing was exactly what Wu experienced in Hainan before 2003, which made him feel at home and have answers. Among them, his investment in Chongqing is the so-called "Five Yellow Roads Phenomenon".

1998, Wu's company invested in the construction of the first road of the new town in northern Chongqing. The width of 54 meters makes it the widest road in Chongqing, and it has developed into a central residential area today. "This may have certain demonstration significance in the Chongqing property market". Although the road is busy now, in Wu's view, there are only two cars on the road: one for fame and the other for profit, and almost all of them have achieved their goals on this road.

Hunan businessmen returned from exile after establishing the association.

However, commercial success did not bring great satisfaction to Wu as expected. He has always doubted his social role, and it is getting stronger and stronger.

To be exact, this kind of doubt has existed since the day he left the system. For a person with social ideals and lofty desires, this feeling may be stronger. Although people yearn for freedom, they are social animals after all, and they are eager for organizational recognition, especially after success.

Confused for a long time, he seems to have found a feeling. At the end of 2002, Wu led the establishment and registration of Chongqing Hunan Chamber of Commerce in Chongqing. "With the rise of the market economy, a large number of private enterprises have flourished. Many people feel that there is a disconnect, nobody cares, nobody cares, and many things are inconvenient. In other words, there is a disconnect between government supervision and market development. When we began to realize these problems, we were very confused. The central government is also aware of this problem. Chamber of Commerce is neither a political organization like the government nor a market organization like enterprises. It is a social organization between the government and the market. " Wu enjoys creating new social organizations.

At present, he has devoted all his energy to the organization of the Chamber of Commerce, and thus established Hunan Xiangshang Culture Investment Co., Ltd. ... He hopes that through his literati's intellectuality and businessman's acumen, Hunan Merchants will gather in the north and south of the river and their rise will affect the world.

Not long ago, the first Hunan Merchants Conference was held in Changsha. Wu, the founding president of Yuxiang, who campaigned for the idea of Hunan businessmen and bridged the gap between Hunan chambers of commerce everywhere, naturally entered the vision of the government and non-governmental organizations at the same time. He said that he finally found the organization and defined his future career orientation.

He claims to be the builder of a harmonious society. He is no longer just a builder of market economy. Although he used to wear long hair and robes, he showed rebellion and differences against the mainstream of society as much as possible in appearance, but there is no difference in his bones. He listened to the party and recited the spirit of the report of the 17th National Congress. He also listened to the opinions of the local government. What he does conforms to the development ideas of the local government as much as possible and serves the local government to the maximum extent. He sincerely thanked the great era of reform and opening up, which gave a generation the freedom of self-migration and self-exile, and created opportunities for a generation to pursue their dreams and live a happy life.

It can be judged that this last item must be sincere. Because Wu is the biggest beneficiary of this great era. An era that connects personal dreams with social dreams has enabled a generation to find refuge in the migration of ideas.

Wu calls this the return. The return of exiles is the theme of his suggestion.

Wu still remembers a song that was popular among wandering singers in Hainan. The main idea of the lyrics is: who wants to leave his hometown, who wants to wander around the world, just because he wants to find his dream, just because the seeds are going to sprout.

After wandering around the world day by day, he found his way home and had a home he didn't want to leave.