The competition in the eye cream market is fierce, and various brands are constantly innovating, playing various advertisements and celebrity endorsements. These marketing methods will undoubtedly increase the cost of products, and all this will ultimately be paid by consumers. Many people are influenced and tempted by advertisements, blindly pursuing famous brands and high-priced eye creams, thinking that the more expensive the price, the better the effect. But in fact, not all expensive eye creams can bring the ideal effect.
Furthermore, some consumers are misled into thinking that only expensive eye cream can remove dark circles and fine lines. In fact, the ingredients and formula of skin care products are more important than the price. Many cheap eye creams can also provide good moisturizing and moisturizing effects. As long as you choose an eye cream that suits your skin type and needs, stick to it and massage your eye skin correctly, you can also get ideal results.
There are still some false propaganda and exaggerating the efficacy of products in the market. Some brands play the slogan of "magic wrinkle removal" and "two-dimensional girl change", which makes consumers mistakenly think that using their products can immediately improve eye problems. Really effective eye cream can't achieve such an exaggerated effect. These exaggerated propaganda and false propaganda are only to attract consumers to buy and further push up the price of products.
Eye cream is called "IQ tax" mainly because of its high price, fierce market competition, misleading consumers and false publicity. Choose eye cream that suits your needs and economic ability wisely, and don't blindly pursue famous brands and high-priced products. When buying skin care products, we should pay attention to the ingredients and effects of the products, not just the price. Only in this way can we truly achieve rational consumption and avoid becoming a victim of "IQ tax".