In order to plan an activity to attract consumers, the marketing planning scheme of pharmacy opening activities must operate efficiently and have standardized processes. Good opening activities make big pharmacies full of popularity as soon as they open. The plan should refine the demand and highlight the selling points in the publicity. The following is the marketing plan for the opening activities of pharmacies.
Marketing planning scheme of pharmacy opening activities 1 opening celebration scheme
Activity Date: Month Day
Activity 1: Happy delivery into the store
Every 50 customers who enter the store in the morning and afternoon of the event can get a gift certificate (salt) with the poster, and the staff will determine the time to distribute the gifts uniformly. Gift certificates will be distributed at 9: 00 am and 2: 30 pm until a limited number of gifts are delivered.
Activity 2: Happy Sharing of Celebration Lottery
When shopping is full on the day of the event: 38 yuan can participate in the celebration lottery and share the joy. First prize (except advertising special direct selling products): one refrigerator, 1.
Second prize: 2 sets of double drum washing machines.
Third prize: 6 rice cookers.
Fourth prize: 50 pieces of 200ml wind shadow shampoo.
Fifth prize: consolation prize
Activity 3: Free membership card.
During the activity, customers who shop in the store can apply for membership cards free of charge, and can enjoy XXX pharmacy points and preferential policies (see in-store membership points policy for preferential policies).
Activity 4: xxx's joy is happy again.
8th of every month, August 28th of 18, full court 8. Twenty percent off! !
Activity 5: xxx celebration is happy and polite.
Pay attention to people's lives and care about people's health. On the day of the celebration, xxx Pharmacy will provide you with free sub-health examination, and senior Chinese medicine will escort your health! ! !
Activity 6: Price of special product pictures
Refuse to buy peer doctors
Marketing planning scheme of pharmacy opening activities II. Planning purpose:
1, improve the sales performance during the opening period.
2, thus paving the way for the development of the chain.
Second, the planning ideas:
1. Plan activities to attract consumers and make * * pharmacies full of people as soon as they open.
2. Refine attractive selling points, highlight selling points in publicity and attract consumers to buy.
3. Design an incentive promotion plan to make consumers buy again, improve market competitiveness and increase sales.
Third, the planning scheme:
1, refining appeal (publicity) selling point:
Shoujia community ideality drugstore
Chuangjian community ideality drugstore
Low price, good service and excellent quality.
You can enjoy tangible benefits without leaving home.
2. Design the promotion plan:
Scheme 1: Opening Ceremony Performance and Opening Ceremony
Attract consumers with performances.
All-day performance
Option 2: Consumers should know "to build an ideal pharmacy in the community"
Highlight the "ideal" that is, price and service.
Announce to the public in a newspaper
Announce to the public at a huge amount
At the entrance, the notice to consumers (or the notice with flag) gives people a strong feeling of low price.
Option 3: be polite and have a lot of red envelopes.
2 yuan's vouchers are designed as red envelopes.
During the opening period, everyone will send one.
The purpose is to induce consumers to buy.
Scheme 4: Introduce specific drugs × models every day.
Can be implemented for a long time
If the sales volume is large, the impact will be great.
Option 5: Accumulated drug purchase reaches RMB.
Send practical daily necessities or medicines.
After opening for one month, you can consider sending other low-priced and high-quality products.
Scheme 6: Carry out 50% discount sales activities within a limited time every day (compare pharmacies and hospitals).
Implemented after opening 1 month.
50% of the market price.
3. Design promotional activities:
Scheme 1: human body advertisement
Publicity spots should be crowded places, such as the intersection in front of the store and the first line of Shuguang Road.
Choose a time when people have a lot of traffic, such as going to work in the morning and getting off work at night.
There must be more than 10 talents with momentum and publicity effect.
Option 2: One drama per day (continuous 10 days)
Expenditure should be controlled within 500- 1000 yuan per day on average.
For the purpose of speculating websites.
Find a literature teacher to cooperate with the operation (the teacher in the Youth Palace)
The content includes singing, dancing, instrumental music, sports, painting, fashion, sketches and so on.
4. News hype:
(It is recommended not to implement it for the time being, and put it in Nanjiao Park Store)
5. Advertising:
(1) Promotion selling points:
"The first community ideal pharmacy settled in * * * * community"
The drugstore opened on August 5th.
(2) Media selection and publicity content:
A huge advertisement on the wall (outside the drugstore)
Chuangjian community ideality drugstore
The drugstore opened on August 5th.
leaflet advertising
One is mainly to introduce shops (employee distribution)
-The other focuses on special varieties and promotional content (distributed through newspapers).