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Who knows the video of "Counting Cows" broadcast by CCTV Face to Face?
Program text:

Data: Cows sing when they take office-

"(Did you laugh today? I just want you to laugh; Did you laugh today? I was afraid you wouldn't laugh ... ")

Commentary1:On February 29th, 2000, at 65438, appointed by the Standing Committee of People's Congress of Mengcheng County, Anhui Province, Niu Niu took a job as an exercise and sang his own lyrics, and stepped onto the "political stage" of Mengcheng. His official position is deputy county magistrate, and his term of office is two years until February 28, 2002.

Interview:

Reporter: You have been in office for two years. Do you want everyone to ask you to be an actor or a county magistrate?

Niu: I think it is more appropriate to be a quasi-county magistrate, or a feeling county magistrate and a brand county magistrate. Because after all, I am not a civil servant, nor am I going to a party school at different levels, and then I will be promoted step by step, or I will go into politics and continue to be promoted later. This is not an idea, just want to benefit the people and realize their own life value.

Reporter: When you arrive, many people may think that you have made a lot of promises to society and Mengcheng.

Niu: I think the promise at that time was "empty", but it has a core thing, which is truth. Virtual because you don't have a number, really because you have a bottom. It's layman's words to say that you don't understand politics and business. If you want to develop regional economy and county economy, you don't know how to be an official or where the economic growth point is and how to develop it. But I believe that as long as you have ordinary people in your heart, you won't pretend to understand, and you will learn from ignorance.

Reporter: At that time, there were some promises in some media. Most importantly, do you think the pockets of ordinary people should be bulging?

Niu: Well, actually, I haven't been here long. Some people have bulging pockets, because after all, some people drum first. Let's talk about Wuzhou beef again I'm afraid it was about 2 million a year before I came. This year, it has exceeded 80 million, approaching 1 billion. It is popular all over the country, exported to Southeast Asia and entered the European market.

Reporter: But according to the figures we learned from the county, during your two years in office, the per capita income has not changed much?

Niu: What we pursue is development. We are in no hurry to make money. In other words, the county considers the long-term interests of the whole people, not today's interests. Sometimes it seems to have benefits for a while. It may be image engineering, surface engineering, or even short-term behavior. Therefore, if we analyze this problem from a long-term perspective, it should be said that it is very gratifying and has laid a solid foundation.

Reporter: What else did you do?

Niu: With the increasing popularity of Mengcheng, we export hundreds of thousands of labor services outside Mengcheng every year. I think we can proudly say that I am from Mengcheng, and Niu County is in Mengcheng. I'm afraid the feeling of working outside is different.

Niu: There are many other projects. I think it is difficult to calculate them by numbers at present. For example, the site of Weichi Temple is a tribe where primitive people gathered 5000 years ago. This unit, which was rated as a national treasure last year, actually laid a particularly good foundation for the future tourism development of Mengcheng, which is equivalent to building a good platform.

Commentary 2: Mengcheng is the largest cattle-raising county in China. Most of the work that "Niu takes office" is also related to cattle. Born in the literary and art circles, the burden of "cow culture" construction naturally fell on him. The Ruins of Weichi Temple in Mengcheng County is called the "Primitive First Village in China". After Niu Niu took office, he made two large-scale excavations. Under his operation, the excavation process of the site caused a sensation at home and abroad. In addition, Mengcheng is the hometown of Zhuangzi, and these heavy cultural accumulations make scalpers realize the potential value of tourism development.

Interview:

Reporter: I clearly remember the promise you made when you took office, that is, to turn Mengcheng into a national tourist base within two years.

Niu: Within two years, it will become a national tourist base within two years. Oh, first of all, I don't remember that I have a two-year limit, but I believe there will be. Because she is the hometown of Zhuangzi, there is no reason why she shouldn't.

Reporter: within two years, the promises at that time were just words?

Niu: I can't remember clearly. Two years ago, it belonged to my heart. Because if a place is not a provincial tourist spot or a municipal tourist spot, it will become a national tourist spot two years later, that is empty talk.

Commentary 3: Besides "cow culture", another major task of cow management is "cow economy". Cattle industry has always been regarded as a "treasure guardian" by Mengcheng people. As soon as the cows came to power, they shouted the slogan "Give me a handful of grass today and give you a cow tomorrow". The people in Mengcheng also saw a glimmer of hope of getting rich from the simple logical reasoning that "the county magistrate is in charge of the cattle economy, how can it not be cattle?"

Interviewer: On your second day in office, you pointed to the brand of scalper market and told everyone that I would turn this brand into a national brand within two years. Did you do it?

Bull: I didn't do it. If I did, I would only shoot again. I am not particularly impressed, because it used to be a provincial scalper market, and now it can be said to be a world-class scalper market in terms of popularity.

Reporter: Then you put a lot of empty guns.

Bull: Sometimes. At first, it was a kind of propaganda because it had a certain foundation. Just like here, it used to be the national automobile market. It works first and then negotiates, and some negotiate first and then work. For example, when I came to Mengcheng from Beijing, I actually said it first and then did it.

Commentary 4: At the beginning of "taking the cow to office", many people thought that Niu Niu's term of office was short, and he was a temporary exercise role, so it was inevitable that he would be eager for quick success in his work. In order to dispel people's doubts, on April 7, 200 1 year, the scalper who took office for 100 days had such a confession.

Data: Any bull talk in one hundred days-

"I want to say a thousand, say ten thousand and say nothing." Let's look at the action, the effect, and the result. Finally, let's look at the numbers. Talk to them and see if the people are watching their pockets and drums, and whether they are happy. "

Interview:

Reporter: What did you do in Mengcheng? I hope you can explain it with figures?

Niu: Let the number explain it. Let this number explain it, and I will forget it. I don't have the figures of Mengcheng with me.

Reporter: You may say, when can we believe what scalpers say?

Niu: Do you believe what Niu said? I think I will follow my own life path. At that time, when I went to Mengcheng as a county magistrate, maybe more than 90% of the internet was questioning, criticizing, even attacking and mocking. At least a small part of it is still understood. I think understanding or not understanding, criticizing or not criticizing, or praising will not affect me.

Reporter: What personality do you think you are? Do whatever you want.

Bull: Be patient, put your interest first and do what you are interested in.

Reporter: That depends on what you do. For others or for yourself.

Niu: I think it's both for others and for myself. For others, it may be for the welfare of others, and for myself, it is also for a benefit. Because this interest may be a pursuit, a dream, an ideal and a feeling.

Reporter: Do you flatter yourself or belittle yourself?

Cattle: even pulling and derogating.

Commentary 5: Although Niu Niu doesn't want to use figures to evaluate his achievements in two years as an official, some people estimate that the value brought by Niu Niu to Mengcheng is more than 300 million, and some even optimistically think that the value of this intangible asset is more than 1 100 million. At the same time, some people began to calculate how many "impression points" the scalpers who left the stage earned for themselves in Mengcheng.

Interview:

Reporter: At least, you brought fame to Mengcheng, but someone asked, did Mengcheng bring fame to scalpers?

Bull: Of course.

Reporter: It's very simple. Compared with scalpers two years ago, has your popularity declined or increased?

Niu: It should have gone up.

Reporter: Before, you gave the impression that you came to Mengcheng to benefit the people, but in fact, I don't know how much benefit you can get from it.

Niu: I want to get this kind of trust and love from the people of Mengcheng. I think this life has been worth it. So, it's hard to say how much money to bring. I already feel that I have great enjoyment. I think the people have given me far more than I have given them.

Reporter: For Mengcheng, many ordinary people may argue that scalpers are helping us. Or come to Mengcheng to realize some of your ideas?

Cattle: Ordinary people can also, including cadres,1160,000. They can say whatever they want. I think I should understand and respect your comments. What's important is that what I feel about myself, as long as it is self-dedication at first, then it is enjoyment.

Commentary 6: Selling "Wuzhou beef jerky" is one of the most obvious achievements of Niuqun in the process of being an official in the past two years. As early as before coming to Mengcheng, the scalper had already cooperated with Wuzhou through the introduction of the planner. It was this successful "marriage" that prompted scalpers to enter Mengcheng and opened a new life experience. Nowadays, if you walk around Mengcheng casually, you can always see the advertisements made by scalpers for "Wuzhou beef jerky".

Interview:

Reporter: What are your interests in promoting Wuzhou beef jerky?

Niu: In my interest, Mengcheng can be rich, an enterprise can work hard and an enterprise can develop smoothly.

Reporter: How much can Wuzhou beef get?

Niu: Well, maybe one year, because it involves trade secrets. I'm afraid from a business point of view, for the sake of business development, because what you do has to be done according to the rules of the game, I can only disclose my part, and I don't want to disclose some of their enterprises and other parts.

Reporter: What is your role?

Bull: My part may be 200,000.

Reporter: Once a year?

Bull: A year? Half a year is 200 thousand? But a year is 200 thousand, I can't remember it at all.

Reporter: Judging from the effect of advertising, the image of cattle has been successfully applied to Wuzhou beef jerky. Isn't it a bit if you associate it with dedication to the people? Niu: It's not too much to contribute to the people, because his part belongs to me and all goes to charity. I don't want money. He has a business relationship with me. In business, my part belongs to a special education school, and some of his bosses deserve it.

Commentary 7: Perhaps we have seen business opportunities from the cooperation with Wuzhou, and some investors who are interested in finding projects in northern Anhui have also taken a fancy to the brand value of Niuxian. Niu Niu's own interest has also shifted from a bull economy to a more "bull" economy: investment promotion. Through the matchmaking of scalpers, a "scalper China Trade City" similar to "Zhejiang Yiwu Small Commodity Wholesale Market" was officially opened on May 8, 2002.

Interview:

Reporter: Do you think the Trade City is your credit?

Niu: Without Mengcheng, there can be no Niu China Trade City.

Reporter: Just like people in Mengcheng, you pulled a project for them, the project of China Niuqun Trade City, but suddenly you saw the boss give Niu Yi a house. Are the cows for us or for ourselves? I'm afraid no one will be happy at this time.

Niu: The boss gives the house and this gives the house.

Reporter: Did you send it?

Bull: Most people don't know about this house.

Reporter: We know, is that right? Is it?

Niu: Yes, because the boss can't use my name for nothing, and the intangible assets of cattle are transformed into tangible assets. Then you have to give me a house. How much is it? I gave 18 room, worth 1 more than ten thousand. In fact, he donated it to this special education school.

Reporter: Can I say that the principle of cattle is to give everyone happiness and put it in his pocket?

Niu: What I want here is material benefits. That's true. I want this house so that my school can run well, because the purpose of running a school is to do everything for the children and all the children.

Reporter: Don't talk about the school yet.

Bull: That won't do. You said he gave me a house. My house is for the school, not for me personally. Of course I want to participate in the school.

Commentary 8: The school mentioned by Niu Niu is the "Wu Ziniu Special Education School" he founded. The predecessor of this special school is Mengcheng County Deaf School. On April, 2000 1 21day, scalpers who had been in office for more than three months came to a school for the deaf. The dangerous buildings in the school and the innocent smiles on the children's faces deeply touched him. In just a few months, the cattle raised more than 3 million yuan for the school for the deaf. 1200654In June of 38, the school moved into a newly rented school building and changed its name to "Niu Niu Special Education School", with Niu Niu as the principal and 167 deaf students.

Reporter: Is it your real idea to run a special education school?

Bull: I didn't think so much at first, not so deeply, or not so pure and noble. I just think the house is like this. These disabled children and these teachers feel this responsibility in my heart.

Commentary 9: Shortly after the school for the deaf moved out of the dangerous house, Niu Niu, as the principal, submitted an application to Mengcheng County for changing the school into a private school.

Interview-

Reporter: Why did you apply?

Niu: Because I have been to many key and well-run special education schools all over the country. As a result of the investigation, I think it is necessary to change it to private ownership.

Reporter: What kind of identity and qualification do you want to apply for to make this school mine?

Bull: Not qualified. I think it is hard to say how systematic the special education in our country is, and it is still very different from the general education. When you travel all over the country, especially in underdeveloped areas, you will find that the schools for the deaf in many counties are not particularly ideal, even in the corner forgotten by love ... I think it is better to run by the people, which can arouse people's enthusiasm and run this school well. So when I came back, I wrote an application and suggested changing this school into a private school.

Reporter: What are your conditions?

Niu: My condition is that it will be run by the people. As the legal representative, I will bear all the risks alone.

Reporter: All the benefits also belong to you.

Niu: I am responsible for all the benefits, all the money and things raised by donations.

Reporter: What is the concept of responsibility? Is it in charge or yours?

Niu: It's hard to define this thing, because when I changed this school into a private school, to be honest, it didn't belong to me. Although the scale is so large, it is actually a donation from everyone, but I am determined to change the system. What is important is that if this school continues to develop according to this trend, there will be a lot of money and many things in the future, especially the growing scale and influence, and tangible and intangible things will be incalculable, so at this time, considering the present, especially tomorrow, my worry is inevitable.

Reporter: What are you worried about?

Niu: I'm afraid these things are not mine.

Commentary 10: however, just after Niu Niu applied for restructuring, more than 30 teachers of the former school for the deaf collectively offered to resign.

Interview:

Reporter: Why are there so many teachers and almost all of them have resigned?

Niu: First of all, respect every teacher's choice. I think this is a question of concept plus practice, because teachers, many teachers are compiling it. In fact, in my eyes, special editing is not important. They think it is very important, because running the people is to crush the establishment and deny it. This is the characteristic of running the people.

Reporter: Have you ever tried to raise them?

Niu: No.

Reporter: Do you think there is a way to keep them? Niu: I don't think it's necessary.

Reporter: Maybe there is another reason in their hearts, that is, they feel unreasonable. If I were an employee of this school and the company was restructured, I could hold shares, but you didn't give him this opportunity.

Niu: Yes, I didn't expect that. I don't think anyone can own shares. If someone had raised it, I would have explained it. I don't want this school to have shares. I hope this school is a pure land, a paradise for public welfare or charity, and a Disneyland for these children. As for taking shares, it is a matter for enterprises, and enterprises can do so.

Because I am not a businessman after all, I still don't understand, or I don't understand, or I don't do well.

Reporter: But you have to deal with money.

Niu: Yes, I have a school-run enterprise, which is run according to commercial laws.

Note 1 1: After solving the problem of teacher placement in the original school for the deaf, the transformation initiated by Niu Niu went smoothly. On August 16, 2002, with the approval of relevant departments, "Niu Niu Special Education School" was transformed into a private school and renamed as "Wu Ziniu Special Education School" at the same time, and Niu Niu owned all the shares of the school.

Interview-

Reporter: When you visited, you just said it was an honor to let you be the principal of this school. If you become the legal representative of the school, that is the real job.

Niu: Right.

Reporter: Is there any essential difference?

Reporter: Who will do it for you? What is your capital?

Niu: Me and us, now you can. Now it's the love room of my school, and so many people care.

Reporter: I believe they have this realm, but do they know that their donations eventually become shares of scalpers?

Niu: After the whole special education school was changed to run by the people, in fact, as a legal representative, in a sense, it was all under my name. Therefore, my heart is not practical. I don't feel well, so I want to do something.

Commentary 12: what makes the flock feel more and more insecure is that the assets of special education schools have rapidly "expanded" after the restructuring due to more and more donations from all parties. In August 2002, Niuqun signed a land transfer contract with Banqiao Government of Mengcheng County. Located on the east side of the intersection of Su Meng Highway and Hefei River, the "Xuefeng Park" covering an area of 374.2 mu was transferred to the special education school by Banqiao Municipal Government at a price of 2.2 million yuan. Previously, Banqiao had allocated 500 mu of land on the west side of the highway to special education schools for free. In this way, the land belonging to special education schools on both sides of the highway exceeds 800 mu. According to the plan, after three years, it will become the new campus of Wu Ziniu Special Education School and the location of school-run enterprises.

Interview:

Reporter: If you don't run this special education school, can you take 800 mu of land?

Bull: That's impossible.

Reporter: If calculated by market price, how much is 800 mu of land worth? Have you calculated it?

Niu: It should be said that in terms of price, we respect the interests of ordinary people. The market price will not be expensive there, because he is not in the county, but in a town nearly half an hour away from the county.

Reporter: But I heard that some people valued it at more than 10 million.

Cattle: It is estimated that10 million, yes. As a place for development, it is actually invested by foreign investors. Let's consider it as a whole. Sometimes it is clearly worth10 million, and we sell it for 5 million. On the surface, we are losing money. Actually, a project has already landed.

Reporter: Have you calculated how much it will cost to run this school and achieve your goal?

Niu: I'm afraid it will cost 30 to 40 million.

Reporter: How?

Niu: How? Follow your heart.

Reporter: Where does the funding come from?

Cattle: First, we rely on charitable donations from the society, second, we rely on the support of relevant departments, and third, we rely on the hematopoiesis of school-run enterprises. Of course, there are also my own, such as advertising and labor services. If you interview me today, you have to give me two yuan later.

Reporter: If we don't have money, we will interview anyone. Money is not notarized.

Bull: That's it, then I'll be miserable.

Commentary 13: driven by scalpers, special education schools are getting more and more attention. Just then, the cow suddenly made two decisions. On August 13, 2002, Niuqun wrote a written statement: it voluntarily donated tangible and intangible assets of special education schools and school-run enterprises owned by Niuqun to china charity federation for Wuziniu's education. At the same time, he also donated "Niu", "image of Niu" and registered trademarks related to Niu to Wuzi Niu Education Project. Subsequently, the herd notarized its statement.

After more than three months, that is, on June 25th, 2002, 165438+ Niuqun made the third notarization: donated its labor fee and advertising fee income to Wu Ziniu project.

Interview-

Reporter: What did the ox donate?

Niu: Through this donation, or through this notarization, it has nothing to do with me personally, but it has nothing to do with private property. This is the core issue of all notarization and all donations, and I think this is the most important.

Reporter: Maybe our following question is a bit harsh, but we have to ask it, because your donation is too thorough, so we have to ask it clearly? You really donated these things to yourself?

Niu: It is also a family statement to donate to yourself.

Reporter: But you can control everything.

Bull: I can control it.

Reporter: It still belongs to you. Legally, it still belongs to you?

Bull: I think so, because I should have this kind of trust.

Reporter: Why should I believe you?

Bull: Believe it or not is not important. What matters is whether I really think so, can do it and always do it.

Reporter: What will you do for a living in the future?

Bull: By salary.

Reporter: Where did your salary come from?

Niu: Modern Publishing House.

Reporter: When can I get it?

Niu: I think it will be over soon.

Reporter: What do you do for a living after this?

Niu: Another salary. I get paid at my place of work.

Reporter: Where will you work?

Niu: I want to enter a special education school.

Reporter: Who will pay you?

Niu: Pay your own salary.

Reporter: Who will supervise you?

Bull: The whole society.

Reporter: The whole society is a very broad concept.

Niu: Law enforcement. You see, I have no way out. I'm desperate. How can I go that way? That's death.

Commentary 14: according to the relevant regulations of china charity federation on fund-raising and donation, scalper donation belongs to special donation, that is, the direction, area or project of donation will be chosen by the donor, and these special donations will also enter the "social donation account" in china charity federation for the designated charity. While making the above-mentioned series of donation decisions, scalpers also notarized their family property and wills.

Interview:

Niu: On second thought, there is still money, that is, family property, family property. If you don't divide, you still can't do it, or it's incomplete. So he made the fourth notarization, and all the family property belonged to his wife Liu Su, which had two meanings. First, no, there is no private money to put at home. Similarly, as the head of the family, she won't make five, which is mine. As long as it belongs to me, I will work in the charity Federation, because I personally can't have this private money. I have done notarization four times. Basically, there is a definition that I think is more thorough. I simply did the fifth notarization, and after I came once, I was thorough, and I notarized it with my body.

Reporter: This question may be related to the fourth notarization. That is to say, if you make a donation in the future, you will lose money in the process of doing business, and others will not be able to get compensation from your personal property. This is actually a kind of protection?

Niu: I didn't think of this question. If I have to pay, if I do business, this problem is really serious. This question is particularly good. I am especially grateful, because if this is the case, if this is true, it will bring losses to the special education cause of this school and its partners. This is what I am doing now. I want to find a professional senior manager to do it. Now I call it in progress.

Reporter: What is the relationship between the fifth notarization and special education?

Niu: This exact meaning has nothing to do with special education.

Reporter: Why put him with the first four notaries? We should link him with the cause of special education and make a donation.

Niu: Well, since I did it, my whole package was completely clean before and after I died. Because, this is the hometown of Zhuangzi, the hometown of Zhuangzi, at least what do I know? Fame and fortune are external things. Instead of writing a will before I die, I might as well clean it up when I am alive, so that I will be naked when I come and naked when I leave.

Reporter: Is this planned?

Niu: Both. As you just asked me, why did you donate the body? This has nothing to do with special education. If separated, the sensational effect will definitely be insufficient. This belongs to the planning category. I can donate it later, or I can donate it later, or I can just put one piece and make a complete sensation.

Commentary 15: these five statements and notarial certificates really caused a sensation at the press conference held on February 6, 2002. Because even his dead body was donated, the donation of cattle has a new name: naked donation. The controversy caused by "naked donation" once again pushed scalpers into the whirlpool of public opinion. Some people cheered and applauded for "naked donation"; Many people also began to question the effect of naked donation.

Interview:

Reporter: Why don't so many people understand?

Bull: This is normal. It can only make me do it more purely and quietly. Everyone's incomprehension is related to his experience, his experience, his aesthetics, his knowledge structure, his world outlook and his aesthetics. Therefore, his conclusion is naturally different. I don't expect, I don't expect to let everyone.

Reporter: Can you use parallelism less?

Niu: No, you ask me this question, and you have to compare it.

Reporter: Tell a little truth.

Niu: I don't pay attention to facts.

Reporter: Then what do you pay attention to?

Niu: I pay attention to ideals. I always live in an ideal kingdom.

Reporter: What is your ideal?

Bull: Do what you want and enjoy what you do.

Reporter: Do you think your heart is sincere enough?

Niu: It's so sincere.

Reporter: Is it pure enough?

Bull: It's too pure.

Reporter: Do you think you gave your heart to Mengcheng?

Niu: As for the heart, you should say that according to western medicine, the heart can't be handed over. If you want to hand over your heart, your life will be terminated. Besides, according to Chinese medicine or humanities, what kind of concept is heart is actually the concept of heart. Needless to say, I still haven't paid my heart. After that, facts can speak and history can speak. I think I did, and it doesn't matter if others think I did, or didn't, or didn't do it. *)

Commentary 16: now it has become the habit of scalpers to collect and sort out various media comments on themselves. There are more and more topics derived from the so-called "naked donation". Niu Niu, who used to satirize the ugly society with the acrimony and humor of cross talk, has become the object of many people's questioning and satire today. Some people say that his life is like cross talk.

Interview:

Reporter: Are you serious about us?

Niu: Listen to this analysis, because listening is better than speaking. I can say it is a joke, I can say it humorously, I can say it is a joke, but it is not true. In fact, everyone knows it, and everyone knows it. Crosstalk actors have to be sarcastic when they talk, just like I talk to you. Actually, I want to be interviewed. I should be honest, especially conscientious and polite here. In fact, I sometimes mean to be sarcastic, challenge you and compete with you. Actually, I also want to watch the show. Reporter: How much of this is a joke today and how much is serious?

Niu: I can't remember clearly. Maybe every sentence is true and every sentence is a joke.

Reporter: it is equal to not saying.

Bull: No, true feelings and jokes can be completely unified. Look, I still have the picture on the left.