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Brand Concept of Fujian Zheng Da Group
Zheng Da brand is a new lifestyle brand under Zheng Da (China) Sporting Goods Co., Ltd. Since its establishment, the brand has always adhered to the principle of consumer satisfaction and pursued fashion, health and taste. With the help of its own powerful R&D design team and international designers, it integrates historical inheritance, innovative design and advanced technology, combines sports with trends, and adds more fashion elements, scientific and technological elements, health concepts and environmental protection elements to realize the perfect combination of function and fashion, giving it the characteristics of sunshine, vitality, comfort, fashion, taste and cultural connotation.

Go beyond sports, experience comfort, lead life and enjoy charm. Zheng Da brand pays attention to the fun of young consumers and advocates a natural, energetic and charming lifestyle. The products launched by campus series, urban series, outdoor series and comprehensive training series give people a sense of freedom and simple and low-key elegant taste.

In the future, Zheng Da will rely on the strength of capital, innovation, cooperation and team, look at the world, base itself on China, and strive to build the most desirable brand of new fashionable life.

Brand Mission Brand Mission:

Look around the world, base yourself on China, and create the most desirable brand of new fashionable life.

Brand Vision Brand Vision:

Go beyond sports, lead life, experience comfort and enjoy charm.

Brand positioning our positioning: the leader of new fashion life

Subdivide the field, open the window of entertainment and faith, break the definition of fashion and sports, advocate the new fashion experience of "young, original, energetic and versatile", pursue a unique and relaxed lifestyle, lead the new fashion life of "enjoying charm" and establish the leading position of the new fashion life.

Brand slogan: positive pole infinite sense up!

just

Give the feeling strength!

Infinitely activate punctuality personality energy!

Endless explosion

Positive original inspiration!

Spike, let it be,

Rang fashion

There is always a feeling!

It feels like it! Get up. Get up.

Brand DNA: youth

Zheng Da firmly believes that youth is the soul of urban culture and youth is the capital of youth.

Youth is dance music, youth is blooming, youth is fun, youth needs to find a chic, a freedom, chic and freedom need strength, giving you a pair of confident wings to complete your dreams …

Young people should be fearless, young people should indulge, young people should be free and easy, and young people should bravely pursue their dreams. In the era when everything is right, youth is fun and happiness. Youth is the power to show your youth and the stage to show your wisdom. With youth, the road of years can be wonderful. Young people grow up with self-confidence, optimism and happy self-appreciation.

Brand personality characteristics:

dream

Dream, not ignorance

Dreams and efforts, not exile.

If you have a dream, stick to it and don't give up easily.

natural and unrestrained

Creative, not boring.

Innovation, refusing to change.

Created, refused to copy.

delight

Strange and novel, rejecting the ordinary.

Fresh and interesting, refuse to be dull.

Fresh and fun, not boring.

be sure of oneself

Dare to participate, not watch.

Dare to express yourself, not follow.

Dare to challenge yourself and refuse cowardice.

Brand sketch: fun/style

Zheng Da is an optimistic, curious, innovative, exciting and imaginative young man.

He likes a happy life, likes innovation, entertains himself and longs for a more enjoyable life.

He likes to experience a happy and cheerful world, always looking for happiness, making happiness and experiencing happiness;

Originality, diversity, youth and vitality are his key words.

Brand vitality Brand vitality: originality

Brand dream positioning brand dream belief: self-improvement

Brand value: diversified experience

In today's social culture, what Zheng Da brings to consumers through products and services is the value of eliminating gender differences and exploring diversified life experiences with the attitude of interaction between people and the world!

The ideal relationship between brand and consumers: friends who walk together on the road of youth

Brand promise: Take you to experience the youth and fun of the new fashion life.

Target audience positioning:

Main target groups:

20-35 years old, college students, newcomers in the workplace;

Cheerful, positive, upright, sunny and healthy, interested in downtown and urban culture.

Pan-impact target group:

All groups interested in the city center and urban culture are distributed in 18-40, mainly in third-and fourth-tier cities.

Product style: original, rich, colorful, diverse experience, youthful and fashionable.