The meaning of Unicom logo
Unicom logo consists of a blue circle and a red arrow. Blue represents technology, innovation and reliability, and red represents passion, vitality and innovation. The circle symbolizes global network coverage, and the arrow represents the connection between Unicom and users.
Design process of Unicom logo
The design process of Unicom logo has gone through many stages. First of all, the designer conducted a lot of market research and user interviews to understand users' cognition and expectation of Unicom brand. Then, the designers began to carry out creative ideas and gradually implemented them as design drafts.
In the initial stage of the draft design, designers put forward many different design schemes. After discussion and screening by the team, the design scheme consisting of circles and arrows was finally determined. The image of this design scheme is concise and clear, and it can also accurately convey the significance of China Unicom as a link connecting the world.
Next, the designer revised and improved the design plan many times. They constantly adjust the proportion of circles and arrows, color matching and font selection to achieve the best visual effect. Finally, after several rounds of revision and optimization, the Unicom logo was finally determined.
How to use Unicom logo
Unicom logo, as the logo of China Unicom, has been widely used in all aspects of the company. The following are some common usage scenarios:
1. Company official website and application
Unicom logo usually appears in the company's official website and applications to show the company's brand image and service content. In these scenes, Unicom logo is usually used with other brand elements and logos to form a unified visual style.
2. Office space and exhibition activities of the company
Unicom's logo will also appear in the company's office and exhibition activities. In these scenes, Unicom logo is usually made into signs, exhibition boards and other items, so that employees and visitors can better understand and know the company.
3. Advertising and promotional materials
Unicom logo is widely used in advertising and promotional materials. Whether it is TV advertisements, newspaper advertisements or brochures, Unicom logo will appear in them, attracting consumers' attention and conveying the company's brand image and product information.