Hellobike officially announced a new Logo and slogan. On April 25th, "Hellobike" announced its name change to "Hello" and launched a brand-new slogan of "Accompany every day of life". Hellobike officially announced the replacement of the new Logo and slogan.
Hellobike officially announced the replacement of the new Logo and Sloan1Hellobike official account, and announced that Hello would upgrade its brand and replace the new logo. Hellobike is a well-known local travel and life service platform in China, and users who often use * * * to enjoy bicycles will be familiar with it. Hellobike's logo change this time is not without warning. On April 23rd, Weibo, the official account of Hellobike, said "I want to change my name". Now it seems that this is a hint of changing the logo.
Hellobike
It is nothing new for Internet vendors to change logos. According to the different market and the change of manufacturer's strategy, enterprises can face the market with a better attitude by replacing new logos, which also means the change of their own positioning. However, it is understood that some manufacturers only choose to make some fine-tuning on the basis of the original logo when changing the logo, but the logo changed by Hellobike this time seems to be directly recreated.
Comparison between old and new logo of Hellobike
We can see that the old logo of hellobike consists of a capital letter H plus Hellobike, while the new logo is a square Hello icon with a rounded corner. As far as vision is concerned, the new logo will be more sleek due to the addition of graphic elements. At present, under the official account of Hellobike, most netizens have also affirmed this new logo.
According to the official introduction, regarding the new Logo design concept, first of all, the brand name has removed "travel". With the emergence of more new services, the diversified business layout of Hello is clearer, and it is decided to rename "Hellobike" as "Hello"; Secondly, the word "Hello" is used instead of the graphic "H", which aims to make users focus on "hello"/"hello" itself, hoping to show the warm, high-spirited and friendly brand image more clearly.
Furthermore, the brand font-smile with open mouth, takes "hello" as the creative starting point, and constructs a brand-new visual image by optimizing the design of font, stroke and font structure, which combines the design ingenuity of smile with open mouth and can convey cordial and friendly emotional feelings. Finally, the brand color-Hello Blue has been slightly adjusted on the basis of the original blue. The spiritual Hello Blue and warm and round fonts are perfectly integrated in the Hello brand logo, showing the harmonious unity of technology and affinity.
The reporter found that on April 22, the official account of Hellobike official WeChat has been renamed as "Hello".
Hellobike officially announced the replacement of new Logo and slogan 2 2022 April 25th, 2022, "Hellobike" announced that it would upgrade its brand to "Hello" and launch a brand-new slogan of "Accompany Life Every Day". The release of the brand-new brand marks the comprehensive upgrade of Hello in the fields of products, safety, technology and social responsibility, and opens a new stage of development from a mobile travel platform to a professional local travel and life service platform.
Since its establishment more than five years ago, Hello has gradually realized a diversified business layout from single bicycle service to two-wheeled bicycle service, four-wheeled travel service and emerging local life service. The rapid development of new and old businesses has promoted the steady growth of the company's performance. The data shows that Hello's revenue and gross profit reached a new level in 202 1, in which the annual revenue has exceeded 1000 billion yuan, and the gross profit has greatly exceeded the level in 2020. It is worth mentioning that the performance of new business is particularly eye-catching, and its proportion in the overall business is becoming more and more significant.
The second brand upgrade accelerates the construction of "travel+local life" ecology
On April 25th, "Hellobike" announced its name change to "Hello" and launched a brand-new logo. In order to make users focus on "Hello"/"Hello", the new brand logo uses the word "Hello" instead of the graphic "H", thus showing the warm, high-spirited and friendly brand image more clearly.
The brand font adopts the original rounded font, and the "open smile" text and graphics reflect the friendly and warm side of Hello brand. The spiritual Hello blue and warm and round fonts are perfectly integrated in the Hello brand logo, showing the harmony and unity of technology and affinity.
On April 25th, "Hellobike" announced that it would upgrade its brand to "Hello" and launched a brand-new slogan of "Accompany every day of life".
From "Hellobike" to "Hello bike" and then to "Hello", Hello has completed two brand upgrades in more than five years, achieving a "triple jump" from a single bicycle enjoyment enterprise to a mobile travel platform to a local travel and life service platform. By April 25th, 2022, the registered users of Hello had exceeded 550 million, and the products and services launched included Hello Bicycle, Hello Electric Vehicle, Xiaoha Power Exchange, Hello Ride, Hello Taxi, Hello Car Rental and so on. The diversified business layout is becoming increasingly clear.
With the continuous development of new business, Hello has gradually built a diversified business layout from unilateral to multilateral and from vertical to horizontal. The data shows that the proportion of users who have used two or more services has increased from 34% at the end of 2020 to 40% at the end of 2002/kloc-0. The collaboration and penetration of hello multi-scenario services have been further improved, and the hello flywheel effect has gradually emerged.
Although the characteristics of business diversification are becoming more and more obvious, Hello is more focused on the service ecology of "travel+local life". On October 30th, 20021165438+/kloc-0, Hello announced that it would invest in Shunfeng City, and cooperate in the fields of power exchange infrastructure, intelligent hardware and local life. On February 24th of the same year, 12, Hello initiated the establishment of Hello Industrial Investment Fund. The fund, with a total scale of 3 billion yuan, is mainly devoted to building the Hello ecological chain and laying out investment in high-tech fields in the Hello supply chain.
"After years of business exploration, Hello has established the development direction of" Travel-based National Life Service Platform ".Yang Lei, CEO of Hello, revealed that the new brand bears the company's long-term vision of accelerating the construction of" Travel+Local Life "service ecology and deepening the field of life services.
"Accompany life every day" products, safety, technology and social responsibility have been upgraded in an all-round way.
With the emergence of more new services, Hello products and services are being used by more and more users. Adhering to the user-centered entrepreneurial initiative, Hello also updated the brand slogan of "Accompany Life Every Day" in this brand upgrade. Yang Lei said: "Brand upgrade is not limited to the name change, but also means that Hello will bring users all-weather companionship with more reliable products and more intimate services."
It is worth mentioning that Hello's two-round travel service has covered more than 500 million users nationwide and has become an indispensable mode of transportation for the general public. In order to provide users with adequate security, Hello released the "Two-wheeled User Security System" in March this year, which comprehensively protects users' security rights and interests from riding safety, battery and charging safety, health safety and information security.
Behind the strong guarantee of products and safety is the comprehensive upgrade of technology. Hello takes the mission of "promoting the evolution of travel with technology" and constantly promotes the iteration of technology update. Up to now, Hello has applied for nearly 1,000 patents, especially in the intelligent and refined management of vehicles and equipment, and the patent ownership is in the leading position in the industry.
With the upgrading of products, safety and technology, the responsibility of Hello is also upgrading. Hello is not only committed to providing more green, inclusive and convenient products and services, but also relying on Internet big data to promote the transportation construction of smart cities, helping the transformation of traditional manufacturing industries with digital and intelligent manufacturing, and stimulating the upstream industries to create output value and employment ... fulfilling corporate social responsibility within its power.
Under the call of "carbon dioxide emission peak, carbon neutrality", Hello released the first carbon neutrality proposal in the travel industry, and released the Hellobike carbon neutrality roadmap on the occasion of the National Low Carbon Day in August, 20021,promising to achieve zero net emissions by the end of 2025. The five years of hello's development and growth are also five years of constantly thinking about corporate social positioning and practicing corporate social responsibility.
The gross profit of income increased substantially, and the growth curve of new business appeared.
Thanks to the trust of more than 500 million users and the economic recovery in the post-epidemic era, Hello's new and old services have developed at a high speed, and various business indicators have reached new highs. According to the financial data of 202 1, the company's operating income exceeded 1000 billion yuan, with a year-on-year increase of over 60%, and the growth rate doubled. With the substantial growth of revenue scale and the continuous improvement of operational efficiency, the gross profit level of the company in 20021year has greatly increased, more than doubling year-on-year.
202 1, the new business represented by Hello electric vehicle grew strongly. The annual sales of Hello electric vehicles exceeded 600,000 units.
From the business point of view, in 20021year, the revenue of Hello * * * increased steadily, and the annual revenue reached a record high, with a significant year-on-year increase. At the same time, * * * enjoyed the better refined operation ability of the two rounds of business, which led to a substantial increase in gross profit and achieved a new high in gross profit for the whole year. As another travel service provided by Hello, the free ride products with the concept of "green, mutual assistance and universal benefit" have been recognized by more and more car owners and passengers, and the annual revenue and transaction volume have achieved great growth.
In addition, in 20021year, Hello's new business grew strongly, and its overall revenue increased exponentially by dozens of times, and its proportion in the overall business was closer to that of * * * enjoying bicycles. The high growth of performance benefits from the rapid development of new business represented by electric vehicles.
By the end of 20021,the omni-channel sales of Hello electric vehicles had exceeded 600,000 units, and the cumulative expansion of facades had exceeded 3,000 units, ranking first in the industry in terms of sales promotion and channel expansion. On the production side, Hello has completed the production capacity layout of two production bases this year, realizing the transformation of "intelligent manufacturing-oriented real economy development".
In four rounds, Hello adopts the mode of self-operated and open platform, and its business has covered more than 200 cities across the country. Established more than three years ago, Hello SF Travel has completed 300 million orders, and the number of certified car owners has reached180,000. At the same time, Hello's two rotating electric brands "Xiaoha Power Exchange" have completed several rounds of financing in the past two years, and their business has landed in more than 300 cities across the country. It is worth mentioning that the car rental business, which was launched less than 1 year, has become the new force with the first growth rate of car rental platforms.
The outstanding performance of the company has also been highly recognized by the capital market. 202 1, Hello obtained several rounds of financing, and completed financing of 500 million USD during the year. In the two rounds of financing last year, Hello won the first shares of Contemporary Amperex Technology Co., Ltd. and Ali respectively. The presence of more heavyweight strategic shareholders has provided a double boost of funds and resources for Hello's business development.
Brand upgrade is an important milestone in the development of Hello, and it is also a new starting point for the company to face the future. Yang Lei pointed out that in the future, Hello will continue to work patiently in the field of life service based on travel service, and provide more reliable products and services for more users.
Hellobike officially announced the replacement of the new Logo and Slogan3. Today, Hellobike officially announced the launch of the new logo, announced that the brand was upgraded to "Hello" and launched a brand-new slogan of "Accompany Life Every Day". Hello APP has changed its brand logo.
As can be seen from the figure, the previous "H" pattern has become a "Hello" rounded rectangle icon, which has become more concise and clear, and the traditional blue main color has also been passed down.
Seeing this logo, some netizens said "Alipay gradually", and many netizens asked "How much did the design cost?" Some netizens said, "The freshness of changing the logo has greatly increased."
According to public information, Hellobike's current business scope includes bicycle, moped, electric car, electricity exchange and other travel services. Hello * * * Enjoy the bicycle business covering more than 460 cities. By the end of 20021,Hello had 530 million registered users.
From "Hellobike" to "Hello bike" and then to "Hello", Hello has completed two brand upgrades in more than five years, achieving a "triple jump" from a single bicycle enjoyment enterprise to a mobile travel platform to a local travel and life service platform.
Hello is currently backed by Ali, who has a close relationship with Ant Technology, and the latter has also appeared in Hello's investor list many times. Alibaba has been deeply involved in the field of local life service for many years, which can provide a lot of help for the future development of Hello.