Basic introduction Chinese name: professional MBTH: professional I * * * includes: professional quality, code of conduct, skill part of speech: basic information of nouns, word connotation, content introduction, training cases, case 1, case 2, related definitions, problem solving, engine content, necessary factors, main functions, related viewpoints, one center, three basic points and basic information to enable employees to improve their knowledge and knowledge. Specifically, it includes three parts: professionalism, professionalism code of conduct and professionalism skills. In her book "Professionalization-265438+the first competitiveness in the 20th century", Li Hongfei systematically divided professionalism into individual professionalism, team professionalism and management professionalism. The so-called professionalization in the connotation of Ci is a kind of standardization, standardization and institutionalization of working conditions, which requires people to professionally complete the post responsibilities assigned by society or organizations and accurately play their own work roles. Based on the internationally accepted concept analysis, the connotation of professionalism includes at least four aspects: one is to pursue "qualified personnel" and optimize people's professional qualifications; The second is to maintain people's professional physical fitness with the goal of "being competent and happy"; Third, take "creating achievements" as the leading factor to cultivate people's professional consciousness; The fourth is to cultivate people's professional ethics on the basis of "adapting to the market". Professional ethics, professional consciousness and professional mentality are important contents of professional spirit. It is also the most fundamental content of professionalism. If the whole professionalism is compared to a tree, then professionalism is the root of this tree. The most famous Harvard Business Review in the United States has rated nine items. Professional Ethics Professional ethics that professional people should follow: honesty, integrity, trustworthiness, loyalty, fairness, caring for others, respecting others, pursuing Excellence and taking responsibility. These are the most basic professional qualities. Mandatory and binding enterprises cannot have mandatory binding force on employees' professionalism. Professionalism reflects the self-discipline of employees. Enterprises can only cultivate and guide the professionalism of all employees and help employees gradually form good professionalism in a good atmosphere. Professional code of conduct is more reflected in observing the code of conduct of industries and companies, including professional thoughts, professional language and professional actions. Every industry has its own code of conduct, and every enterprise has its own code of conduct. A highly specialized employee, when entering an enterprise in a certain industry, can strictly follow the code of conduct in a short time and make his thoughts, words and actions conform to his identity. The orderly professional code of conduct is more reflected in the rules of doing things, and the source of these rules is the accumulation of long-term work experience, the requirements of enterprise rules and regulations, and the code of conduct formed through training and learning. When we enter a company, the judgment of the company is first of all the judgment of the company's employees. Usually, enterprises form a unified employee code of conduct through supervision, encouragement, training and demonstration. Ability professional skills are a kind of ability of enterprise employees. Generally speaking, it is whether you have the ability to undertake this task. Professional skills can roughly include two aspects. First, professional qualifications, academic qualifications are the most basic professional qualifications, such as junior college, undergraduate course, master's degree, doctor's degree, etc. , usually a pass to enter a certain level of an industry, followed by qualification certification. Qualification certification is a kind of professional certification. For some specialized things, such as accounting, you must have an accounting certificate, followed by the qualification certification of certified public accountants. Engaged in actuarial science, must have an actuary qualification certificate. Both academic credentials and qualification credentials are certified, but in reality, there is another kind of authentication without a certificate, that is, social authentication, which is usually your position in society. For example, you are a famous expert and scholar in a certain industry, even if you don't. We also call this kind of certification professional title certification. Professional comprehensive management ability is professional comprehensive management ability. Everyone is not an independent individual in an enterprise, but must communicate with superiors, subordinates and colleagues to form a series of relationship chains. In these relationships, it is inevitable to report to superiors, assign tasks to subordinates, and communicate, cooperate and cooperate with colleagues. At the same time, an employee must also effectively manage himself, time management and mentality management. These general management abilities are the abilities you must have in your life and work. The level of general ability also determines your actual working ability to a certain extent. They complement professional qualifications and form employees' practical working ability. It can be said that an employee with high professional quality and general management ability must have good overall working ability. Professionalism A highly professional employee will certainly become a very excellent employee, and an enterprise with high group professionalism will certainly become an enterprise respected by the society. Today's enterprises not only emphasize the standardization, institutionalization, stylization and humanization of management ... The professionalism of employees has become the focus of many enterprises, but what is professionalism? The author began to discuss this issue with great interest. Training Case Case 1: Yan Lunqin, an expert in employee professionalization, made an in-depth analysis of the six barriers (mentality, contractual spirit, work, colleagues, boss and growth) faced by grassroots employees in the process of professionalization. From case to theory, from mentality to behavior, it is simple and easy to understand, so as to convey professional ideas and thoughts to grassroots employees, help employees understand the real workplace, master workplace rules, relieve workplace pressure, and improve emotional intelligence and adversity quotient. ◆ Specific practices 1. You can quote hundreds of practical work cases of service and sales (including videos) and introduce a lot of professional ideas, methods and skills. 2. Interactive teaching can be realized through questions and answers, discussions, etc. , but will not deliberately create a warm scene and exciting atmosphere, but bring calm thinking and in-depth introduction to the grassroots employees of the enterprise. 3. Training method: internal training of the enterprise, preferably no more than 60 people and no more than 80 people at most. In the process of professionalization, grass-roots employees often encounter these six problems: the mentality is not positive; Lack of contractual spirit; Don't know how to do a good job; The relationship with colleagues is very stiff; Can't get the boss's favor; I have worked for many years, but I haven't grown. Case 2 On September 20th, 2008, at the invitation of China Netcom Hangzhou Branch, Li Hongfei, a teacher from China Vocational Training Network, went to Hangzhou for a two-day training on "Building a Professional Team of China Netcom". Nearly 80 senior managers of the company participated in the training. At the beginning of the training, Mr. Yu Zong, secretary of the Party Committee and general manager of the company, read the book "Professionalization-265438+the first competitiveness in the 20th century" written by Mr. Li Hongfei, who is known as the first person in the professional training in the industry, and asked the managers to have a copy, read it carefully, and improve their professional quality, and asked each manager to write a review. Mr. Yu Zong did a batch of reading one by one, and chose a better one to post on the company's local network. Then, the company's human resources department found Mr. Li through the network, which contributed to this training. On the first day of training, under the leadership of Mr. Li, the students carried out team-building activities, and the students' loud slogans and songs came from the classroom. The first day of the course focuses on professional cognitive reconstruction and behavior shaping. At the end of the course, the general manager decided to discuss the one-day course in groups according to the professional status of Netcom, and it was still in full swing in the conference room until 9 pm. The next day, the training entered a substantive stage. Teacher Li led us to analyze the cases of professionalization at home and abroad and explained the professionalization and career planning of professional managers. At the end of the course, a student said excitedly: Today, Mr. Li's course not only improved our literacy, but also had a great impact on my life and washed my mind. I sincerely thank the teacher for his guidance. The two-day training passed quickly, but the management of Hangfen said that the professionalization process has just begun. As Mr. Yu said in his concluding speech, I believe that through these two days of training, Hangzhou Netcom Branch has a deeper understanding of professionalism and found practical methods. Related definition 1, the definition of occupation, is a part of society. Through the evolution of social and occupational division of labor, the work content and products and services have been fixed, and relatively stable operating norms and practices, or standards have been formed, and relatively stable income levels have been obtained. 2. Definition of professionalism: For the professional norms or standards established by groups differentiated from social professional division of labor, build a professional information platform, collect practical professional technical skills and scientific and technological standards, and evolve them into educational and training handouts and teaching materials, so as to promote vocational education and professional education and training, form a gradually expanding professional group, promote a more scientific industrial professional division of labor, and promote the development of professional division of labor. 3. The following is the explanation of the original history: How to explain occupation? According to Modern Chinese Dictionary, the work that individuals do in society as the main source of life. At present, there is no authoritative professional definition. The author has collected some people's understanding of the concept of professionalism: in the article "Professionalization of Western Management Accounting and its Enlightenment to China" by China Poultry Industry Information Network, professionalism is: "The phenomenon that a certain job in society is fixed as the main means for individuals to make a living is professionalism. The professionalization of management accounting refers to the phenomenon that management accounting is fixed as the main means of livelihood. " In his personal blog What is Professionalization, johnxu divides professionalization into two parts: tradition and new era. He believes: "The traditional concept of professionalism: go to work on time, listen to the boss, and do whatever the boss tells you. The concept of professionalism in the new era has three cores: customer, specialty and occupation. " Employee teacher occupation Lv Xuwen believes that professional employees should have professional ethics, professional mentality, professional skills, professional etiquette, professional image and professional equipment. Most people have jobs, but having a job does not mean being a major. In addition to recruitment, professional employees mainly rely on the training the day after tomorrow. Units need benefits brought by majors, and employees need high salaries brought by majors. Professionalization is the only way for units and individuals to achieve the same goal. Mr. Chen, the director of Hong Kong Jingsheng International Group Co., Ltd., explained professionalism most succinctly in the article Jia Mu-Professionalization, First of all, be loyal to yourself. "Professionalization, the boss makes decisions with the mentality of working, and the boss should not do things for employees. Employees work with the boss's mentality, and employees should not think about the boss. " Mr. Jing Su Qi, Chairman of Tengjuda Management Consulting Co., Ltd. said, "I think a major is a major. Professionalization is divided into three parts: professional skills, professional ethics and professional consciousness. The most difficult of the three is professional awareness. Professional consciousness plays a key role in the process of professionalization. In the view of Mr. Ye Wei, executive director of Yingjiaxue Education Consulting Co., Ltd., "Professionalization is the best way to help employees successfully realize the transformation from a rookie in the workplace to a pioneer in the industry. "To solve the problem, only one company in China can take off in the future, and that is a company equipped with a professional engine. There is no problem in strategy and system, but it is still difficult to be strong. Why? As an ambitious and confused entrepreneur, do you find the following questions: Why do some employees work hard and hard, but you can't always find a reason to promote them? Why do most employees abide by the rules and regulations of the enterprise, but few employees do you appreciate? Why do you recruit a lot of highly educated employees, or do you feel that there is a shortage of talents? Why can many employees work hard under effective incentives, but it is difficult to feel like business owners? Why are many employees able to complete the sales task well, but it is difficult to get the appreciation of customers? The first mission from the mob to the president of the elite division is to ignite the professional engine. The first part: professional mentality-spiritual food for professional people 1. Sunshine mentality-everyone has the right to choose happiness ◆ Successful people attribute their setbacks and difficulties to the imperfection of their personal abilities and experiences, and emphasize their inner nature. They are willing to constantly improve and develop in a good direction. Losers blame the injustice of opportunity and environment, emphasizing that external factors have created their status in life. They always complain, wait and give up. ◆ The sunshine mentality is not a smug mentality, but a normal mentality without arrogance and rashness. 2.*** Win mentality-the team can accomplish things that individuals can't ◆ The gains of team cooperation often exceed the simple accumulation of individual team members' efforts, and the excess is the super-value return of cooperation. The essence of * * * win is * * * to create * * * together, and * * * win is the inner temperament of the team. * * * Win emphasizes giving full play to advantages, respecting differences, and cooperating and complementing each other. 3. Empty Cup Mentality-Only by pouring out the water can more water be filled ◆ Empty Cup Mentality is an insatiable challenge to self. Empty cup mentality is the constant sublation and negation of self. ◆ The empty cup mentality is to constantly clean your brain and mind. ◆ The empty cup mentality is to keep learning and keep pace with the times. 4. Boss mentality-treat the boss's money as your own money and the boss's business as your own business ◆ If you are the boss, do you need to reconsider this project before making an investment decision? If you are the boss, will you take necessary measures in the face of unnecessary waste in the company? ◆ If you are the boss, should you pay more attention to your words and deeds to avoid bad consequences? 5. Gratitude mentality-gratitude to others and everything around you ◆ Gratitude is a process and lifestyle of pursuing happiness. Gratitude is a kind of responsibility, and it is a kind of responsibility that benefits others and benefits themselves. Gratitude makes us face ups and downs, setbacks and difficulties in our work. Part II: Professional interpersonal skills-the basis of a professional career 1. The Golden Rule and Platinum Rule of Interpersonal Relations ◆ The Golden Rule: Do to others what you don't want others to do to you. The golden rule is a thing of the past. ◆ Platinum Rule: Don't do to others what you don't want them to do to you. 2. Emotional account-everyone has an emotional bank account in their hearts ◆ First of all, we must understand each other, keep our promises, be polite to others, take the initiative to take responsibility and accept feedback from others. This is the deposit. ◆ Ask the other party to know themselves first, be dishonest, impolite, arrogantly pass the buck and refuse other people's feedback. This is a withdrawal. 3. Practice empathy-mutual care and understanding can be harmonious ◆ Surface empathy: understand from the perspective of others; Deep empathy: understanding the emotional components of others. ◆ Empathy training: concentrate on listening to each other and make them feel respected; Correctly identify each other's emotions and interpret the meaning of each other's words. 4. Six modes of interpersonal relationship ◆ People lose and I win. Snatching, cheating, harming others and benefiting themselves. ◆ People win and I lose. Under pressure, compromise and seek perfection at the expense of others. ◆ People win and I win. Give someone a rose, leave a lingering fragrance in your hand, and benefit others and yourself. ◆ People lose and I lose. Kill the enemy 1000, self-injury 800, both lose. ◆ Don't lose or win. Business is not friendship. Get together and leave well. There is no deal. ◆ narcissism. Sweep the snow at the front door and be immune to it. 5. Disadvantages of poor communication ◆ Value judgment; Get to the bottom of it; Be a good teacher; Self-righteous. The third part: professional execution-the foundation of a major 1. The bottom line of commitment-keep your word ◆ At Wal-Mart, "what we say is what we do" is the creed of every employee. ◆ "This is my responsibility": lock the responsibility and carry it out thoroughly. 2. Get out of the trap of the task-the task is the illusion of work ◆ The task is to finish running errands, doing routine work and handling things. Trapped in the quagmire of the task, you have hard work and no credit. ◆ When an employee does a task, the company will form a debt on this employee. 3. Stick to the bottom line of results-without results, implementation becomes empty talk ◆ Results are the starting point and end point of implementation, and with results, implementation is meaningful. ◆ Results Three elements: What the customer wants; Valuable; Exchangeable. The result is a description of the final state of actions and tasks, which can be used to exchange results with others. 4. Value judgment of the result-value is the result ◆ Definition of the result by outsourcing thought: If a job is outsourced to other companies, only satisfactory results will be paid. ◆ Bottom line result thinking training: Any work is completed with a bottom line. If this bottom line is broken, the result will be impossible. 5. Customer value-the team's execution belief ◆ Providing customer value can gain customer loyalty. ◆ The return of customer value to the enterprise is to ensure that the enterprise will not die. ◆ Details determine life and death. Touching customers with details is a strong foundation for enterprises. The fourth part: the control of professionals-the second life of professionals 1, time is fair to everyone ◆ The characteristics of time: absolutely scarce, unable to exchange, unable to save, unable to store, unable to increase and never returned. ◆ Use time management planning to manage personal time effectively. If you are willing, success is close to you. 2. Four steps of effective personal management ◆ Determine the role: Determine the role you think is important. ◆ Select goals: Determine the goals that each character will achieve in the coming week. Timetable: Determine the completion time of these goals. ◆ Daily adjustment: Arrange the work order of the day according to the calendar every morning. 3, time management practice ◆ life countdown method; Time value analysis method; Life rhythm method; Progress management law. ◆ Drucker's time management method; Covey time management method; Ivy Leigh's time management methods. 4, the four quadrants of time management ◆ Important and urgent: go all out in time. Important but not urgent: plan in an orderly way and plan ahead. Urgent but not important: take some time to do it, ask someone to help you, and concentrate on it. ◆ Not important, not urgent: whether you have time to do it or not. 5. Spend every day happily and efficiently ◆ Learn to plan: review goals-make plans-measure time-predict accidents-arrange order. ◆ Positive start and positive end: Make good use of the morning time and throw yourself into the day's work with a good mood. Self-adjustment before work: according to the importance and urgency of work, sort out the plans and goals made on the first day. Do a good job of liquidation before leaving: today's work, today's work; Make a good work plan for the next day. The fifth part: professional unity-the development path of professional people is 1, and life is "30%" ◆ "Nothing": those who depend on others, are controlled and influenced by others will eventually achieve nothing. ◆ "Cheng Xiao": People who work alone and are not good at cooperation can only achieve limited success. " Dacheng ":Only those who are good at cooperation, know how to share and benefit others and themselves can achieve great things.". 2, there is no perfect individual, only a perfect team ◆ Excellent teams are not all composed of excellent individuals, but excellent teams will certainly shape excellent individuals. ◆ Individuals alone can't complete the task, and an unorganized team can't successfully complete the task. Only by tacit cooperation can a team that supports each other succeed. ◆ There is no perfect individual, but through teamwork, a perfect career can be achieved. 3. Four stages of team development ◆ Combination period: unfamiliar with team rules; Strangers and suspicions; Do not understand team goals and personal goals; It took effort, but the effect was not good; The right person, determine the goal; Use social activities and group discussions. ◆ Exploration period: members are in conflict and hostile to each other; Information is blocked and there is confusion; Adjust the work content and role; Open communication channels and enjoy information; Lead prestige building and communication meetings; Determine the solution to the problem. ◆ * * * knowledge period: implement or modify the established plan; Modify and establish working mode in time; Build team loyalty. ◆ Competition period: encourage players appropriately; Maintain the efficiency of the team; Strengthen team communication; Accept a challenging task. 4, the characteristics of an efficient team ◆ Clear * * with the same goal; Appropriate leadership; Related skills; Effective organization; The spirit of mutual trust; A consistent commitment; Share the results; Open communication; Effective external support. Part VI: Professional innovation-the evolutionary motivation of professional people is 1, and innovation creates core competitiveness ◆ Successful people regard innovation as a habit; The enterprise that strives to be the first will succeed. Transcendental thinking and guiding thinking are the keys to building core competitiveness. 2. Several obstacles affecting innovation ◆ Functional fixation psychology: After seeing a common function or connection, it is difficult for a person to see other new functions and connections. Stereotype effect: fixed thinking mode makes people accustomed to observing and thinking things from a fixed angle and accepting things in a fixed way. ◆ self-selection effect: Once an individual chooses a certain life path, he will have an inertia to follow this path and constantly strengthen himself. Conformity effect: Everyone has different degrees of conformity tendency and always tends to follow the thoughts or attitudes of most people to prove that he is not isolated. 3. Learning creates innovation ◆ Learning is the most precious vitality. The long-standing "one-time learning era" has ended, and academic education has been replaced by lifelong education. Learning ability is the most active creativity. Being brave in innovation, being the first, encouraging attempts and tolerating failures are the cultural elements of a successful enterprise. Learning ability is the most essential competitiveness. Learning is an investment, and innovation means investing in yourself, improving your added value, and cultivating your viability under any circumstances. What is career planning? Career planning, also known as career design, refers to the design and planning of a person's work, post or career development path at all stages of his life. Including what occupation to choose, what organization and place to engage in this occupation, what role to play in this professional team, career changes in the stage of personal life development, and various education and training to realize career design. Vocational institutions can accept the entrustment of job seekers or employers to help job seekers design their careers for themselves or employers. Necessary factors: personal factors, the development conditions provided by the organization, the support and constraints given by the social environment, and the main role of professionalism is to create work value. The function of professionalism is as follows: work value is equal to the product of personal ability and professionalism, and professionalism is directly proportional to work value, that is, work value = personal ability × professionalism. If a person has the ability of 100, and the professional level is only 50%, then his work value is obviously only half played. If a person's professional quality is high, then his ability and value can be fully and stably played, and it is gradually rising. If a person's ability is relatively strong, but he consciously does not perform well, there is always a feeling of "not meeting his talents", which is probably caused by his own low professional level. This greatly reduces the value of personal work. Specific function 1 > Confirm the direction of life, provide struggle strategies 2 > Break through and shape a vivid and full self 3 > Accurately evaluate personal characteristics and advantages 4 > Evaluate the gap between personal goals and current situation 5 > Accurately locate career direction 6 > Re-recognize their own value and increase their value 7 > Find new career opportunities 8 > Enhance professional competitiveness. The core goal of a central professional is customer satisfaction. Professionals are always ready to provide services beyond customers' expectations, including bosses, colleagues, family members, subordinates and business customers. Professional center: to provide customers with satisfactory services. Customer refers to a broad concept, including boss, colleagues, family members, subordinates and common sense customers. The first meaning of customer-centric is that you can have an impact on customers. Your ability to satisfy customers means that you must have a certain ability to make customers accept the services you provide for them, that is, you have the ability to make an impact. The second meaning of customer-centric is interdependence. For example, one of the criteria for the general manager of Dayang Company is "respect for people", respect for superiors, respect for customers and respect for colleagues, which is to create an interdependent relationship in your professional circle, so as to coordinate all links and make its functions play the best role. The center of specialization is to provide customers with satisfactory services. In another sense, it is to enhance the competitiveness and value of customers. Customer-centered also means that you must pay attention to the overall grasp, which means that you should pay attention to the factors that limit the overall development. The barrel theory shows that the minimum amount of resources limits the maximum output. One of the important tasks of professionals is to help customers get as much output as possible with as little input as possible. The significance of providing customers with satisfactory service: having the ability to make an impact; Interdependence (mutual trust); Continuously improve the competitiveness of customers; Focus on the whole. Three basic points The first basic point is that professionals should be responsible for high-standard output, and the most important thing is to do two things well: 1) The starting point of behavioral thinking is what customers are most interested in. 2) Have the obligation to keep all the secrets of cooperation with customers. For the boss, professionals can help him do what he can't. He hired you because: you are competitive, you have your professional advantages and your special talents; He thinks your judgment is objective, and it is very important for professionals to speak with data. First of all, all your suggestions are supported by data; Secondly, all your action plans are achievable and have quantitative indicators; In addition, the results can also be considered. You are upright. Professional ethics should be an important assessment point of enterprise employment, and business ethics is also fatal to the development of the company. You were hired because: you are competitive-professional advantages and special talents; You can make an objective judgment-speak with data; You are honest-professional ethics. The second basic point is teamwork. As a professional, you must remember that only teamwork can provide high standards of service. I'm not talking about professionals here, but professionals. Professionals are people who are proficient in learning, and professionals are professionals who pay attention to teamwork. Especially in the modern society where the division of labor is becoming more and more detailed, teamwork should be emphasized. The third basic point is that professionals must be responsible for their own careers. To enhance the competitiveness of customers, we must first enhance our own competitiveness. In the era of rapid development, professionals must keep learning, otherwise they can only be eliminated by society. Therefore, the only way to adapt is to learn.