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Is it true that Mead Johnson bought Durex?
It's true.

On February 17 and 10, Mead Johnson, an American infant formula manufacturer, announced that the board of directors had unanimously reached an agreement with Durex's parent company and British consumer giant Li Jie Group, and Li Jie would acquire Mead Johnson at a total price of about 179 billion US dollars and a price of 90 US dollars per share. The two sides will work together to build a leading consumer health care company in the world.

Kasper Jakobsen, CEO of Mead Johnson, said that the merger will help both parties to expand their scale and diversify their businesses. They are glad that their shareholders can see the significance and value of the merger. At the same time, I believe that the merger will also give employees a bigger platform to discover new opportunities. Rakesh Kapoor, CEO of Li Jie, said that Mead Johnson's global distribution can significantly enhance Li Jie's distribution in developing markets, and after the merger, China will become their second largest "supermarket".

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"We have a deep insight into consumers and believe that our expertise in operating global brands will help Mead Johnson to improve its product structure more significantly. At the same time, we will continue to invest in Mead Johnson's strong scientific research, regulations, quality and special channel capabilities. " You, Senior Vice President of Mead Johnson and President of Greater China, said that China's dairy market has great potential, and he believed that the merger and acquisition would play a synergistic role for both parties in many aspects. Through resource integration and regional complementarity, key markets, including China, would grow faster and better serve thousands of families and infants in Qian Qian around the world.

Zhu, a researcher at China Brand Research Institute, said in an interview with Changjiang Business Daily, "The acquisition of Mead Johnson can be said to have completed the growth and consumption process of young people from 18 to 28 in Lijie, from brand extension and brand premium to the layout of industrial chain, value chain and ecological chain in the golden decade."

References:

Changjiang Business Daily official website-In order to reduce the cost, Durex bought Mead Johnson for 654.38 billion+07.9 billion.