Many people have moved their business to the internet and have encountered great problems in their business development. It just needs constant drainage.
But drainage is relatively easy (community drainage technology), but raising powder is a headache!
Can you stay because the fans are coming?
Can you build trust when fans come?
Can you make a deal with fans to create value?
By going up one flight of stairs, can you buy out the lifelong value of fans?
First, position your industry, everything is loose. Community is determined by people's habit of living in groups. In ancient times, people lived in groups, so clans came into being. Modern people are birds of a feather flock together. You should locate your own industry and find people who need it. Don't waste too much energy if it's not the goal of your industry. There is a proclamation that reads: Chinese medicine has been treating stomachache for 40 years. Accurately reflects the positioning.
Second, build your own major, establish authority, and cultivate deeply in a subdivision field. There is a slogan: I dig in the hole of 1cm 100m!
Why do children not necessarily listen to their parents, but mostly listen to their teachers? The patient listens to the doctor! Why is this happening?
Because their teachers, doctors and lawyers are all authoritative and have great potential.
Therefore, we should create an authoritative identity and an expert identity in our own field, so that fans can feel the value.
When they have problems and needs in this area, they immediately think that you can help them solve the problem. At this time, you can keep and attract his attention for a long time, and one day you will have the opportunity to sell him.
Thirdly, keeping powder is a hot topic in playing community, because it confuses many people. How long will it take a micro-friend to enter your WeChat and make a deal? I summed up the three-step powder raising method.
1. Private chat and powder raising
The newly joined micro-friends use 333 interactive mode. The first three are to introduce yourself to the other party within three hours, how to introduce yourself (it is very important to prepare a concise self-introduction MTV introduction method) and ask the other party for introduction to better understand him. The more important step is to label him so that he can market accurately in the future. The second 3 is to contribute value to each other within three days (e-books in your industry should be divided into two volumes, only one volume will be distributed this time, and the next volume will be distributed randomly at regular intervals). Human nature likes to take it as long as you give it to everyone. The third is about three weeks. We have an inquiry communication to find each other's problems, help him analyze the causes of the problems, and provide some solutions by the way. Of course, the whole process must be related to your industry and your products. At least you can establish the process from strangeness to understanding through 333 private chat.
2. Friends keep powder in captivity
As a professional community operator, to make a good layout of the circle of friends, how to make a good layout of the circle of friends and avoid the circle of friends in the advertising column must reflect professionalism. As soon as strangers open your circle of friends, they can immediately judge what you do and know what you can get here. There's another trick. In order to make the new powder pay more attention to you, you need to put a note on the new powder in the last week, which is classified by week. When you launch a boutique circle of friends, you can remind the newly added powder in the last two weeks to check the circle of friends, which can play a role in recycling powder.
3. WeChat group raises powder
You specialize in a product or service, and the ultimate goal is to clinch a deal. We can cultivate customers by classifying and building groups (generally set to three-stage 1.0, 2.0, 3.0 classification and building groups and drainage method). 1. Stimulate or discover customers' needs through private chat, ask for opinions whether you are willing to join your professional free consultation 1.0 group, do professional consultation and answer questions regularly (once a week), and pay attention to collecting and saving materials for recycling. When customers perceive your value, they can conduct trial transactions and provide customers with upgrade services. 1 20 yuan has entered the 2.0 charging service group for long-term training again. Find out those customers who are willing to pay for the value, continue to upgrade to a higher level of 3.0 sales service group, and then conduct one-to-many wholesale transactions in the form of lectures. However, it should be noted that it is generally to contribute value regularly and focus on sales regularly. For example, we teach 15-20 courses a month, and finally concentrate on sales for three days. Or teach five days a week and sell for two days. But the frequency of sales should not be too high, at most once a week, depending on your value.
If this article is helpful to you, please like to forward it. More communities operate dry goods and continue to share them next time. Thank you for your attention!
I am Liang, from Nanyang, Henan.
Responsible for the marketing process planning of the team. Last year, I studied the marketing course of Brother Zu Yongsheng, a marketing genius, designed an online operation scheme, and used community operation methods such as fish pond theory and funnel technology. In just one week, I successfully set up an open class in 88 yuan with a fee of1.For group study, and the 60-day practice class was classified as 9.9 yuan and the marketing study group as 800 yuan with a secondary drainage fee of 108, with a drainage fee of 65,438+. . .
Last year, I learned the mind-control copywriting, and used the open class held by Easy Efficiency Headquarters to lead the team partners to operate the group letter group for three times, with 3-6 people each time. In just 15 days, I made a total profit of more than 20,000 yuan. More importantly, I helped my team members experience the process of community operation and set up their own traffic pool resources. . .
After many practical operations and long-term deep cultivation, it has created powder absorption, cultivation, trading, fission and replication. . . Circular marketing operation system based on.
If your business needs marketing, I hope what I have learned can help you!