The right of independent choice refers to the right that consumers can choose the goods or services they are satisfied with and decide whether to buy or accept them according to their own consumption needs. This is the right of consumers.

The Anti-Unfair Competition Law stipulates that when selling goods, business operators shall not tie in the goods against the buyers' wishes or tie in the goods on other unreasonable conditions, and shall not engage in deceptive prize-winning sales or use prize-winning sales as a means to publicize the quality and low price of goods or conduct prize-winning sales.

The government and its departments shall not abuse their power to restrict others from buying the goods of the operators designated by them, and restrict foreign goods from entering the local area or local products from flowing to other places, which is also a powerful protection for consumers' right to choose.

Extended data:

The rights of consumers:

1, the right to security.

Consumers have the right to protect personal and property safety when purchasing and using commodities and receiving services. For goods and services that may endanger personal and property safety, business operators shall make a true explanation and clear warning to consumers, and explain and indicate the methods of correctly using goods or receiving services and the methods of preventing harm.

2. The right to know the truth.

Consumers have the right to know the real situation of goods.

3. Fair trade rights.

When purchasing goods or receiving services, consumers have the right to obtain fair trading conditions such as quality assurance, reasonable price and correct measurement, and have the right to refuse the compulsory trading behavior of operators.