catalogue
Brand interpretation
trait
company profile
course
corporate culture
Set off a green wave
overseas expansion
Subordinate enterprises
Brand joining conditions and requirements
Customer age level
target customer
customer service
Franchisee requirements
Capital demand
Business capability requirements
Clothing maintenance 1. Maintenance of cotton and linen clothes
2. Maintenance of silk clothing
3. Maintenance of woolen goods
4. Leather clothing maintenance
5. Maintenance of leather clothes
Brand interpretation
trait
company profile
course
corporate culture
Set off a green wave
overseas expansion
Subordinate enterprises
brand joined
Joining conditions and requirements: customer age, target customers, customer service, franchisee's requirements for funds, business ability, clothing maintenance.
1. Maintenance of cotton and linen garments 2: Maintenance of silk garments 3: Maintenance of woolen garments 4: Maintenance of fur garments 5: Maintenance of leather garments Editor's brand interpretation of this paragraph.
Bosideng Co., Ltd. is one of the largest and most technologically advanced garment manufacturers in China. Bosideng
In 2002, it was recommended by China Brand Strategy Promotion Committee as one of the 16th batch of China famous brand enterprises with international competitiveness and marching towards world-famous brands. In 2006, evaluated by authoritative organizations, the brand value of Bosideng reached 65.438+0.022 billion yuan. Bosideng Clothing Co., Ltd., established in 2000, is a subsidiary of Bosideng Co., Ltd., with an initial investment of 50 million yuan, and invested more than 50,000 square meters in Bosideng casual wear base to fully expand Bosideng business men's wear series. Bosideng business men's wear strategy has set up five management areas: brand promotion center, product research and development center, marketing service center, logistics center and terminal management center. In various management fields, Bosideng business men's wear has gathered a large number of marketing experts and technicians with rich practical experience, and is equipped with a world-class sales terminal management system to provide professional services for sales networks and consumers. Bosideng Business Men's Wear relies on a strong comprehensive management team to build the first brand of men's wear in China: clear and solid brand strategy, precise and meticulous business plan, scientific enterprise organizational structure, highly cohesive professional team, perfect professional management training, smooth and orderly logistics support, standardized brand operation process and efficient joining mode.
Edit the characteristics of this paragraph
Innovation is the soul of a nation and the magic weapon for an enterprise to remain invincible. With the development of the times, Bosideng
The function of down jacket will inevitably change from simple keeping out the cold and keeping warm to beautiful. Bosideng has implemented a series of design-oriented projects to build famous brands: introducing design talents, studying domestic and international fashion trends, changing traditional design concepts and making bold innovations. Decisively increase the cashmere content from 60% and 70% to 90%; With the requirements of lightness and beauty and natural color style, the image of the original heavy and bloated down jacket has taken on a new look; Adopt imported high-tech fabrics to meet the needs of sports and leisure. Soon, Bosideng down jackets stood out and swept the country. Later, under the guidance of the concept of creating the market and leading the trend, Bosideng promoted the symbolic transformation of the whole down jacket industry to fashion and leisure, and established its leading position in the down jacket industry in one fell swoop. Bosideng, who clearly understood the direction of the times, embarked on the road of enterprise reform with the courage of being the first in the world. During the transformation, the slogan of "pioneering thinking, innovative management, and being the best in the world" was put forward, the corporate governance structure and internal supporting reforms were improved, the enterprise asset management and supervision system was improved, the enterprise organization form of independent development and breakthrough innovation under the socialist market economy was formed, the shareholding system reform of the enterprise system was successfully completed, and Bosideng's transformation from township enterprises to modern enterprises was realized. In the following years, Bosideng experienced unprecedented development, consolidated its position in the domestic down jacket industry, and laid a good foundation for Bosideng to truly enter the international market and build China people's own world famous brand. The ambitious Bosideng was not satisfied with his achievements at home, but turned his profound eyes abroad. Standing at the commanding heights of fashion, we will build China people's own world famous brand. China's entry into WTO has undoubtedly provided Bosideng with a great opportunity to show his talents on the world economic stage. However, the dilution of tariffs and the cancellation of market quotas after China's entry into WTO mean that technical barriers and "green barriers" in the name of protecting the environment and health will follow. To build a truly world-famous brand, Bosideng must break all kinds of trade barriers and strive to expand exports. On the other hand, we should seize opportunities in difficulties. At the same time, in the face of the sudden emergence of the new world economy, we should clearly understand the development trend of traditional industries, seize the opportunity, and organically combine traditional industries with emerging industries with the help of high-tech transformation to find our own way. To this end, Bosideng has planned the grand goal of "three steps": learning experience, laying a foundation and practicing internal strength. Bosideng Company reached an exclusive brand cooperation with DuPont Company in August, 200012000 to jointly expand the world down jacket market. In foreign countries, Bosideng can be labeled "DuPont-Bosideng"; In China, DuPont can use the "Bosideng-DuPont" logo. The adoption of TyvekPlusDown will be a milestone for Bosideng's quality by going up one flight of stairs to March into a world-famous brand. Bosideng's brand logo is set in a green land and a blue ocean earth. At the 9th International Fashion Expo held in Beijing in 2000, Bosideng took "making people more harmonious with nature" as the theme. This design concept, which conforms to the world trend, has aroused great interest from the participating manufacturers and many consumers. Bosideng's environmental protection, fabrics and series of clothing have set off a green wave in society. In social activities, Bosideng tries his best to help and participate in environmental protection. 1997 10. In order to commemorate the 45th anniversary of the first climb of Mount Qomolangma, 60th anniversary of the first double climb of Mount Qomolangma and 5th anniversary of the establishment of diplomatic relations between China and Slovakia, chinese mountaineering association and Slovakia jointly climbed Mount Qomolangma. Bosideng designed a golden Bosideng with excellent quality for players. Similarly, in the Arctic and Antarctic, in the coldest place in the world, Bosideng has withstood the test of harsh polar environment. On June 4th, 2000,165438+1October 65438, the signing ceremony of Bosideng's "Ten Million Yuan Green Project Award Fund for Protecting Mother River" was held in the Great Hall of the People. Mother River is the river of life of the Chinese nation. Protecting the mother river is an environmental protection public welfare activity and a green hope project facing the new century. The establishment of this award also marks the birth of another award in the field of ecological environment in China, and it has become the highest award awarded to the national youth and the whole society for ecological environment protection by the leading group of the Mother River Protection Action in China. Bosideng invests hundreds of thousands of yuan every year to encourage people who have contributed to China's environmental protection and promote people's awareness of environmental protection.
Edit this company profile
Bosideng Business Men's Wear is one of the largest and most technologically advanced garment manufacturers in China. Bosideng
In 2002, it was recommended by China Brand Strategy Promotion Committee as one of the 16th batch of China famous brand enterprises with international competitiveness and marching towards world-famous brands. In 2005, evaluated by authoritative organizations, the brand value of Bosideng reached 7,043.8 million yuan. Bosideng is actively developing internationally. The company cooperates with DuPont, Jacques and Itochu to explore the international market. "Bosideng" down jacket has successfully entered Japan, the United States, Canada, Russia, Switzerland and other countries, and has become a large number of internationally renowned brand partners such as Nike, Boss, Tommy, GAP, POLO and ELLE. Bosideng is making every effort to build an international brand. Bosideng comprehensively promoted the brand diversification strategy, invested in the construction of Bosideng business casual wear base of more than 50,000 square meters, and comprehensively expanded Bosideng business men's wear series. Bosideng business men's wear was established in 2000, and it is a subsidiary of Bosideng, with an initial investment of 50 million yuan, mainly engaged in Bosideng business men's wear series products. Bosideng business men's wear strategy has set up five management areas: brand promotion center, product research and development center, marketing service center, logistics center and terminal management center. In various management areas, Bosideng Business Men's Wear brings together a large number of marketing experts and technicians with rich practical experience, and is equipped with a world-class sales terminal management system to provide professional services for sales networks and consumers. Bosideng business men's wear relies on a strong comprehensive management team to fully expand the domestic market;
Edit this course
1975, Bosideng, a mountain view country sewing group with only 8 sewing machines, was quietly born in Changshu, Jiangsu.
After 30 years of development, Xiushui Shangzuofen has become a large brand clothing group company with Shanghai Bosideng International Clothing Co., Ltd. as its domestic holding company, with four brand management companies, 1 design company, two import and export business companies, 1 advertising company and more than 70 regional sales companies. Bosideng Group is a leading brand down jacket enterprise in China, and its market share is far ahead of its nearest competitors. Bosideng is mainly engaged in the development and management of its own down jacket brand portfolio, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. The core brands are Bosideng, Xuezhongfei and Kangbo, while other brands are Jie Bing, Shuangyu and Shangyu. Among them, Bosideng and Flying in the Snow won the title of "Famous Trademark" in China, while Bosideng, Flying in the Snow and Kangbo were all rated as "Famous Brand Products" in China. Bosideng brand was selected by World Productivity Science Union, China Productivity Society and World Productivity Congress as one of the top ten brands in China in the global market in 2006. In 2007, Bosideng was rated as the top 25 brands in China by the Brand Alliance, and it is the only clothing brand in all industries that won this honor for two consecutive years. Except "Bosideng", other brands have become very successful. According to the statistics of China Industry Enterprise Information Publishing Center, among the down jacket brands in China in 2006, "Flying in the Snow" and "Kangbo" ranked second and seventh respectively. At present, we focus on developing the China market, hoping to take advantage of our stable leading market position, effectively manage every link of the supply chain, and give full play to their best efficiency, so that the Group can quickly launch products that can better meet the needs of consumers according to changes in market demand, and ensure that products can be delivered to customers in time through Chongda's retail distribution network. The Group's down jacket products mainly include down jackets, down vests and down trousers. Bosideng has huge retail stores all over China. As of March 3rd, 2007, 74 regional sales companies of the Group were located in 67 cities in China, and the down jacket products of the Group were sold in about 6,844 retail outlets nationwide. On the basis of 30 years of brilliant achievements, the Group will further develop its brand segmentation, brand loyalty and reputation, strengthen its retail distribution network, strengthen its product research, design and development capabilities, and supply chain management capabilities, and explore opportunities in overseas markets such as Russia, Canada and the United States, and divide the Group's business into multiple production lines. In the near future, the group believes that the company will become a multinational company that radiates the global market and will leave a more brilliant historical chapter in the task of creating a world famous brand.
Edit this corporate culture
Bosideng brand-new e-era business men's wear, which combines static and dynamic, relaxed and diverse styles and friendly details, leads and advocates a brand-new modern men's fashion culture. Bosideng
Gao Dekang, president of Bosideng, said that the business men's wear in Bosideng E era contains a unique brand culture. First of all, the positioning of "Bosideng" business men's wear has unique cultural connotation. Both style positioning and consumer group positioning reflect the fashion spirit of combining culture and creativity. On the one hand, the style of "self-confidence, relaxation and freehand brushwork" shows the vigorous spirit of modern men. On the other hand, it is consumption-oriented. Bosideng brand is located at the age of 25-45, mature, tasteful, fashionable and individual, and can lead the fashion of modern urban successful men, and accurately find the fit point between clothing cultural orientation and consumer groups. Secondly, constantly enhance the connotation of brand culture and create a brand culture atmosphere. Bosideng has set up a special design research and development center, with a team of designers who are brave in exploring and innovating, headed by famous foreign designers, and combines the most popular international fashion elements with the traditional cultural heritage of Chinese dialects into Bosideng business men's wear. At the same time, by inviting well-known experts to conduct various trainings for employees, we will implement the sincere service concept of "customers are in my heart": through comprehensive brand image planning and other measures, we will enhance the cultural connotation of "Bosideng" business men's wear; And equipped with special trainers to train franchisees and shop assistants in systematic sales and service skills and image planning, so as to continuously pass on the business culture of Bosideng E era to consumers and create a strong business culture atmosphere of Bosideng E era. Finally, people-oriented Since the day when the agency successfully planned, Bosideng has established the cultural concept of "honesty-oriented, cooperative operation and mutual benefit" and actively promoted the wisdom and ability of all employees and a series of human resource management activities with the goal of "shaping international brands". Establish a talent incentive mechanism, establish a high sense of competition for employees, give full play to their talents and abilities, and turn them into a great force for the development of enterprise production and operation. "Interpret the oriental aesthetic concept in an international language!" Bosideng business men's wear will inherit this unique cultural connotation and win a brighter and better future with brand-new charm and unquestionable strength! Core values: teamwork, loyalty, honesty, pragmatism, innovation and dedication. Working principles: Honesty and trustworthiness, honesty and integrity, respect and friendship, fairness and justice, and being strict with self-discipline. Working principle: modesty, eagerness to learn, keeping pace with the times, being efficient and pragmatic, being dedicated and striving for perfection. Enterprise tenet: create a world brand and promote national ambition! Enterprise spirit: pursuing Excellence and never being satisfied.
Edit this paragraph and set off a green wave.
Bosideng's brand logo is set in a green land and a blue ocean earth. Bosideng
At the 9th International Fashion Expo held in Beijing in 2000, Bosideng took "making people more harmonious with nature" as the theme. This design concept, which conforms to the world trend, has aroused great interest from the participating manufacturers and many consumers. Bosideng's environmental protection, fabrics and series of clothing have set off a green wave in society. In social activities, Bosideng tries his best to help and participate in environmental protection. 1997 10. In order to commemorate the 45th anniversary of the first climb of Mount Qomolangma, 60th anniversary of the first double climb of Mount Qomolangma and 5th anniversary of the establishment of diplomatic relations between China and Slovakia, chinese mountaineering association and Slovakia jointly climbed Mount Qomolangma. Bosideng designed a golden Bosideng with excellent quality for players. Similarly, in the Arctic and Antarctic, in the coldest place in the world, Bosideng has withstood the test of harsh polar environment. On June 4th, 2000,165438+1October 65438, the signing ceremony of Bosideng's "Ten Million Yuan Green Project Award Fund for Protecting Mother River" was held in the Great Hall of the People. Mother River is the river of life of the Chinese nation. Protecting the mother river is an environmental protection public welfare activity and a green hope project facing the new century. The establishment of this award also marks the birth of another award in the field of ecological environment in China, and it has become the highest award awarded by the National Leading Group for the Protection of Mother River to the national youth and the whole society for ecological environment protection. Bosideng invests hundreds of thousands of yuan every year to encourage people who have contributed to China's environmental protection and promote people's awareness of environmental protection.
Edit this paragraph for overseas development.
At present, the Group focuses on developing the China market, but plans to continue to seek business growth opportunities outside the China market.
To supplement the group's current business. The international market that the Group is considering expanding should have suitable climate, population and consumption capacity, and the down jacket products of the Group should be competitive in this market. At present, the Group is seeking opportunities to expand its markets in Russia, Canada and the United States through selective acquisition, alliance or joint venture or partnership, and intends to expand its retail distribution network in the above overseas markets by increasing retail outlets at an appropriate time. These retail stores are operated by the Group or franchised dealers and wholesalers, who have valuable local experience and can develop local customers and business relationships. The Group believes that its achievements and experience in the down jacket industry in China have enabled the Group to have a better understanding of industry trends, consumer demand and market potential, which will help the Group to seek suitable acquisition or alliance opportunities in these overseas markets.
Edit the subordinate enterprises in this paragraph.
Shanghai Bosideng International Clothing Co., Ltd.: Responsible for the overall brand strategy and brand organization of the group, and responsible for managing the daily operation of the "Flying in the Snow" brand. Jiangsu Bosideng Down Clothing Co., Ltd.: Responsible for managing the daily operation of Bosideng brand. Shandong Bosideng Clothing Co., Ltd.: Responsible for managing the daily operation of Kangbo brand. Shanghai Jie Bing Clothing Co., Ltd.: Responsible for managing the daily operation of Jiebing brand. Shanghai Shuangyu Clothing Co., Ltd.: Responsible for managing the daily operation of Shuangyu and Shangyu brands. Shanghai Bosideng Fashion Design and Development Center Co., Ltd.: Responsible for the product design of group brand down jackets. Changshu Bosideng Advertising Co., Ltd.: Responsible for the overall advertising strategy. Changshu Bosideng Import & Export Co., Ltd.: Responsible for the import of raw materials required for the group's product import, as well as the export sales of finished products and exports to OEM customers. 74 regional sales companies: responsible for supervising national retail outlets and third-party distributors; Select products, place orders, etc. At the same time, it is also responsible for inventory management and the development of new retail outlets. Shanghai Kangbo International Trading Co., Ltd.: Mainly engaged in the export business of group brand clothing.
Edit this paragraph to join the brand.
Connection conditions and requirements
"Bosideng" business series is derived from the concept of world fashion, and it is a business clothing series specially designed for the newly rich in the world. It represents the international brand taste of world fashion and shows relaxed, free and lively temperament and independent life. "Commerce" is becoming a mainstream. On some more formal occasions, I see more and more men's clothes. Self-confidence, relaxation and freehand brushwork are the styles pursued by most urban men. Leisure weekend life and popular clothes in the Internet era will bring new elegance to business men's wear. The reasonable combination of static and dynamic, relaxed and diverse styles and styles tend to be simple and streamlined. If the details are more intimate, it will bring new vitality to the traditional formal dress combination, and it will also reflect the vitality and good taste of the wearer in the details and fabrics. "Bosideng" business department leads the business dress of modern urban men and advocates the new culture of modern men.
Customer age level
The main consumer groups are mature men aged around 24-45, 24-30 years old, 20% 30-35 years old and 60% 35-45 years old. Among them, 20% of them have good taste in consciousness and behavior, pursue fashion and individuality, and are casual, simple, elegant and peaceful, with both the romance of oriental men and the enthusiasm of western men. Mature men who live a comfortable life are willing to invest in building their self-image, pursuing fashion, showing self-confidence, calmness, maturity and stability, reasonable price and wise consumption consciousness. Successful people in new cities who have a higher pursuit of good things and life.
target customer
Customer base: modern men with middle and high income.
customer service
In terms of customer management, Bosideng Commercial will keep abreast of the personalities, needs, lifestyles and preferences of domestic target consumers, and gradually form a sound customer management system and facilities. Bosideng Commercial will realize the most direct service to customers' personalized needs through various activities.
Franchisee requirements
The franchisee of 1 must first be the operator of the franchise store; 2. Entrepreneurial spirit and persistent drive and perseverance; Strong brand awareness and long-term development vision; Good communication skills.
Capital demand
According to the application of store operators to open monopoly areas, store operators are required to have certain fixed assets and liquidity. The store location and area of the specialty store require independent facade and business premises facing the street in the commercial street of the main city, and the business premises area of the provincial capital should be 80- 100 square meters (especially busy commercial streets can be slightly adjusted according to the situation). Property ownership certificate, property right use certificate, lease contract and other pavement use rights certificates are required. And provide photos of the location of the commercial street where the store is located, the location plan of the lot, and the architectural plan of the store.
Business capability requirements
1 Market analysis report is required; 2 store business plan; Obey and accept the will and determination of Bosideng Store.
Edit this paragraph of clothing maintenance
1. Maintenance of cotton and linen clothes
This kind of clothes must pay attention to moisture and mildew. Wash and dry before collection. Dark and light colors are collected in categories to avoid mutual staining. Clothes that are not often worn in summer will get moldy. The life of clothes will be shortened, and the skin will be uncomfortable when you wear them next time.
2. Maintenance of silk clothing
The focus of silk is also moisture-proof, which is more delicate than girls. Wash gently, squeeze less, and don't twist. Don't put it in the hot sun when drying. When collecting, wrap it in cloth and put it in a dry and clean cabinet. Not suitable for hanging, because it will be deformed by its own weight. Watch out! Oh, and don't put camphor in white and light collections or in camphor boxes, it will turn yellow.
3. Maintenance of woolen goods
Wool clothing should be washed before collection, and it is best to dry clean, iron and dry (must be fully dried) before putting it away. Keep in a cool and dry place with ventilation. High-grade woolen cloth is best hung in the wardrobe to avoid deformation due to heavy weight. Put mothballs in the pockets of wardrobes and clothes to prevent insects.
4. Leather clothing maintenance
When wearing leather, try to avoid dyeing and getting wet. That will depilate the clothes. Be careful. In that case, it will be ... hehehehehe. It is best to hang it with a wide hanger such as "beautiful shoulder" when storing. Put the paper-wrapped mothballs in your coat pocket. Remember to wrap them in paper. Take it out to dry in the dog days to prevent insects and mildew. If you put it in a box, put it flat. Put it on top of the box.
5. Maintenance of leather clothes
Leather, etc. It is not suitable to wear in rainy and snowy weather. Generally, it should be dried at 9~ 10 in the morning and 3~4 in the afternoon, and insolation is not allowed, otherwise the leather will age. It is appropriate to hang the collection. Add paper-wrapped mothballs. In order to increase its softness, a layer of glycerin can be lightly coated on its surface. Or it is specially prepared for leather clothes. Just dry it before wearing it. The others are simpler. In short, no matter what clothes are, they should be kept clean and dry. It depends on the structure of the clothing and the physical and chemical properties of the fabric when it is stored. It can't be wrong.