Company Name: Xerox Foreign Language Name: Xerox Headquarters Location: Norwalk, fairfield County, Connecticut Established Time: 1906 Business Scope: Copywriting Service Company Slogan: Annual turnover of technical documents:15.7 billion USD (2005). Number of employees: 55,000 (2005) official website:: Fuji Xerox/brand introduction, brand image, development process, its products, product quality, brand culture, technological development, environmental protection, honors won, brand introduction, patent lawyer and amateur inventor, 1938+00, in Queens, new york. He spent several years trying to sell the invention patent, but failed. At that time, company managers and entrepreneurs did not believe that there would be any market for photocopiers with carbon paper, and the prototype products of photocopiers at that time were so cumbersome and ugly. At that time, about 20 companies, including IBM and General Electric, rejected the invention with what Carlson called "no interest". Finally, in 1944, the Bater Institute in Ohio signed a contract with Carlson to help him improve this invention which he called "electrophotography". Three years later, a Harold company in Rochester, new york, found Bater and bought a license to develop and sell the copier invented by Carlson. Harold Company later obtained all the patents of Carlson's invention. Both Carlson and Harold think that the term "electronic image reproduction technology" is too obscure. So they accepted the suggestion of a classical language professor at Ohio State University and changed it to "xerography", which comes from the Greek roots of "stem" and "writing". Harold Company created another word "Xerox" as the trademark of the new copier. 1948 introduced the words "xerography" (used to describe the copying process) and "Xerox" (logo product) at the same time. After tasting the success of Xerox, Harold Company changed its name to "Harold Xerox Company" on 1958. 196 1 year, when the world accepted the first fully automatic office copier using plain paper-Xerox 9 14 copier, the company was renamed Xerox Company again. September 1999 is the 40th anniversary celebration of Xerox 9 14 (named after the paper it uses is 9x 14 inch). From 1959 to 1976, Xerox has produced more than 200,000 photocopiers of this model. 1985, 9 14 copier has been launched for 26 years, and Xerox announced that it will not renew the full warranty maintenance contract of 9 14 copier. For the 6,000 9 14 machines still in operation, Xerox will adopt the maintenance service mode of charging materials and labor separately. Today, the Xerox 9 14 copier has become an exhibit of the Smithsonian Museum and a part of American history. In some parts of the world, 9 14 machines are still used in customers' companies. In South America, Xerox is still maintaining several 9 14 photocopiers. Brand image American Xerox Company is the world's largest manufacturer of digital and information technology products and a global top 500 enterprise. It is a company that invented copying technology and has a long history. Its market share of photocopiers, especially color machines, occupies the first place in the world. Its color technology is a leading enterprise in the world; Xerox means "better solution, lower comprehensive operating cost, better effect and higher work efficiency". It is worth mentioning that the color photos of the national second-generation ID cards are also printed by Fuji Xerox equipment; Rand United, a world-famous CI design company, was employed by Xerox in the United States in 1995, and designed a brand-new enterprise identification system for this company which has made great achievements in the global office automation field. As a result, the new "Xerox" logo design changed the previous indifferent and rigorous blue tone, and replaced the previous "Xerox Blue" with the designated red. Red gives people a visual effect full of vigor and vitality, which is the best symbol of the development of Xerox enterprises. Xerox logo Xerox trademark cannot be used as a verb. "Xerox" is also the abbreviation of the full name of the enterprise "Xerox Company". In order to better reflect Xerox's core business-document management, 1994, the company adopted a new corporate logo "document company Xerox". Xerox also adopted a pixelated "X" for marketing activities. The mosaic pattern in the upper right corner of this sign represents the movement of digital imaging technology and archives in the paper and electronic world. XEROX, Xerox, Document Company and the pixelated "X" mark are registered trademarks of Xerox. Development course Fuji Xerox was founded in 1962. Fujifilm and American Xerox jointly established Fuji Xerox Co., Ltd., with a registered capital of 50%,/kloc-0.20 billion yen. In the same year, Fuji Xerox 9 14 copier was listed in Japan. 1965 fuji xerox entered the Philippine market, and then began to carry out various businesses in various countries and regions in southeast Asia in the form of joint ventures or entrusted agents. 1968, Fuji Xerox changed its corporate logo. Previously, it was mainly Xerox, and Fuji had a small font on Xerox. After the change, Fuji is in front, as big as Xerox. It is Fuji Xerox. 1970 changed it again, changed it to blue. At the same time, Fuji Xerox's Ebina factory started production. Prior to this, Fuji Xerox acquired two factories in fujifilm, which laid a good foundation for the operation of Ebina factory. Fuji Xerox is responsible for the Asia-Pacific region, including Australia and New Zealand. 1977, Xerox introduced the first laser printer 9700. 1979, Xerox invented Ethernet, which was the fastest regional network in the world at that time. 1980, Xerox won the "deming prize Implementation Award" for its excellent quality management. 1984, the world's first image sensor using amorphous silicon came out. 1985, selling OEM laser printer engine XP-9. 1986, fuji xerox independently developed the first desktop laser printer 4 105. 1987, Ebina's quality control team won the "all-Japan quality control team trial". 1987, Xerox introduced the world's first multifunctional printer/copier 100. 1988 fuji xerox standard paper was upgraded to neutral paper which is more convenient to print. 1989, the registered capital of Fuji Xerox doubled from 10 billion yen to 20 billion yen, and a comprehensive education research institute was established. 1990 obtained the management rights of four countries in the Asia-Pacific region from Rank Xerox. 199 1 year, Fuji Xerox Asia Pacific Limited was established. 199 1 year announced the company as a document company 199 1 year, released Fuji Xerox's first Postscript laser printer 4 109 1 year, and entered the low-end printer market in an all-round way with American Xerox Company. 1992, Fuji Xerox Laboratory was established in California, USA. 1993, Fuji Xerox and its affiliated companies completely stopped using freon. 1994, returned to Vietnam market after 19 years. 1995, set up a printer factory in Shenzhen. 1995 introduced A3 small laser printer 4 150 1996, aiming at "zero waste", and put the recovered parts back into the production line, which is also the first resource recovery production line. At 1997, all factories in Japan passed the certification of ISO 1400 1. 1997, a multifunctional laser printer with four functions of printing, copying, scanning and faxing was introduced. 1998, the selenium drum production line was established in Shenzhen factory. 1998, Fuji Xerox won the "Minister's Commendation Award" from the Japanese Environment Agency for its activities to prevent global warming. 1998, the color laser wind 33 10, the industry's first desktop A3 color laser printer, went on sale. It greatly reduces the engine volume of color laser printer by adopting new technologies such as trickle imaging. 1999, Ebina factory has adopted 100 kw solar power generation. 1999, the industry's first A3 black and white energy-saving printer was launched. It adopts the newly developed fast fixing technology, which can greatly shorten the start-up time and reduce energy consumption. In 2000, it acquired Sony Tektronix printer business and established Phaser Printing Japan. In 2000, C2220, a high-speed A3 color laser printer with 22 pages per minute, was launched and won the environmental protection product award. Fuji Xerox won this honor for 1 1 year in a row. In 2000, it acquired Japan's Xi 'ai polymerized toner business and established a new production line in Hikawa City, Toyama Prefecture, Japan. In 2000, Fuji Xerox Imaging Materials Co., Ltd. was established. In 2000, Fuji Xerox obtained the right to operate China from American Xerox Company. In 2000, Fuji Xerox built a zero-waste system nationwide, achieving a resource recovery rate of 99.97%. 200 1, fujifilm and American xerox adjusted their investment proportion, with Fuji xerox accounting for 75% and American xerox accounting for 25%. 200 1 fuji xerox acquires NEC laser printer business. In 200 1 year, the A4 high-speed color laser printer DocuPrint C 16 16 pages per minute was introduced. In 200 1 year, Fuji Xerox Printing System Co., Ltd. (now Fuji Xerox Printing System Sales Co., Ltd.) and Niigata Fuji Xerox Manufacturing Co., Ltd. were established one after another. 200 1 develops a print head drum which can further reduce the high-speed serial engine. In 2002, in order to highlight Fuji Xerox, the company's logo changed again. In 2002, the emc laboratory of Ebina factory obtained Belgian national certification, which can be applied to 465,438+0 institutions in 32 countries. Sponsored Japan-Korea World Cup in 2002. In 2003, all 14 production bases outside Japan were certified by ISO 1400 1. In 2004, the scale of Shanghai factory expanded and became the global production base of digital compound machines. In 2004, the Asia-Pacific comprehensive resource recovery system was built and put into operation in Thailand. In 2004, A3 color laser printer with higher speed and serial mode was introduced. In 2004, small laser printers began to use EA toner. In 2005, Docuprint C525a, the industry's first small A4 color laser printer, went on sale. In 2006, fujifilm Holding Co., Ltd. was established, and Fuji Xerox became its subordinate institution. In 2006, DocuPrint C3005, the world's smallest A3 color laser printer, came out. Launched in 2007. In order to strengthen the business competitiveness of office printers, Fuji Xerox Printing System Co., Ltd. was integrated and established. In 2008, Fuji Xerox changed its corporate logo again, which has been in use ever since. In 2008, the comprehensive resource recovery system was built and put into operation in Suzhou, China. In 2009, DocuPrint C2255, a color printer with new LED technology, was introduced. Its product Windows drop-down menu mouse personal cg animation user interface (GUI) electrostatic copier plain paper copier desktop fax machine color copier laser printer Ethernet LAN system the first commercial digital publishing system the first full-color network laser printer Xerox, the fastest digital color copier in the world, has a good history of forming enterprise alliances with other leading enterprises, and will better serve customers in today's rapidly changing high-tech global market. The alliance model enables both parties to focus on their core strengths and provide effective solutions for customers to manage complex information needs. These cooperations ensure the consistency and integration of all components of the file management system for business users, and realize the free flow of information between paper and electronic forms. Xerox has more than 300 third-party cooperation agreements (including several agreements with the same company), involving a variety of specific product lines, technologies and distribution channels. Some agreements go beyond the scope of a single project, including extensive intellectual property exchange, cooperative development and sales. Product quality: the quality of Xerox. Xerox's products are rated as "the best quality in the world" by many independent testing institutions. Since 1980, Xerox and Fuji Xerox have won 25 national quality awards in 20 countries around the world, including three highest quality awards in the world. In the United States, Xerox won Malcolm Baldrige National Quality Award twice, the first time was 1989 and the second time was 65438. 1992, Xerox Europe Solutions Group (formerly known as Rank Xerox) won the first European Quality Award; 1980, Fuji Xerox won the highest quality award in Japan-deming prize. Xerox is the first big American company to regain lost market share from Japanese competitors, which is the result of its efforts to improve quality. Brand Culture Fuji Xerox (China) Co., Ltd. Vision Statement Fuji Xerox (China) Co., Ltd. is a highly respected "excellent enterprise" in China society, and all employees are proud of it.
As a leader in document solutions and services, we are determined to promote innovative working methods to achieve valuable communication. What do we want to achieve in the next 10 year? As the engine of Fuji Xerox, China is the only country that can expand our business outside Japan.
Our goal is to achieve GCO revenue of 6,543,800 billion yen in 2065,438+05 (the growth rate is lower than 65,438+00%), and further increase the business growth rate in China. With China operating company as the core, Fuji Xerox (Japan) is at the core of all operating companies in the world.
Starting with small-scale sales and operation, improve its manufacturing, new product development and technical research capabilities.
In the next step, with the continuous improvement of various functional capabilities in the value chain, Fuji Xerox (China) Co., Ltd. will become the core of all operating companies in the world and the whole Fuji Xerox.
Leading business innovation from China. Establish an excellent China company model to bring value to customers. Corporate social responsibility, compliance. Human development and management. Contribute to solving social problems. Fuji Xerox (China) Co., Ltd. Vision Statement Excellent Enterprise Excellent Enterprise Conception Solutions and Services Valuable Communication Technology Development In order to help customers compete in the existing and future markets, Xerox must develop various technical expertise. This is the research and technology department of Xerox (XR&; T) task. In an ever-changing digital, networked and knowledgeable world, xr&; Research and develop new technologies needed by Xerox customers. The research scope of XR& includes four main fields: materials, paper imaging, digital imaging and systems. Its main technologies include ubiquitous color, network and advanced digital technology. Many of XR & ampT's inventions originated from the research work to understand how people use technology and archives. The research focus of XR & ampt is the knowledge management solution based on archives, which can effectively promote the formation, acquisition and exchange of knowledge within the organization. The research content of XR & ampt has the following characteristics: risk, from high uncertainty to a certain period of time, from the technology supporting existing products to the technical business needs that can be applied many years later, from gaining competitive advantage in the current market to establishing a leading position in the future market. XR & ampt research xr&; T's research is carried out in cooperation with Fuji Xerox's research in Japan and Palo Alto's research centers in the United States, Canada and Europe. The development of cutting-edge technology is carried out in four technical centers. In 1999, Xerox invested more than 979 million dollars in R&D-that is, 5 1% of the total turnover of 19991920,000 dollars. Together with Fuji Xerox's R&D investment of 555 million US dollars, Xerox's R&D investment has exceeded 1999 US dollars. Through the license agreement, xr&; T's research and technological achievements are also constantly open to other companies. 1970, Xerox established the Palo Alto Research Center, which is famous for its PARC. The challenge facing PARC is to build the future office and establish Xerox's leading position. Scientists in this center accepted this challenge: they developed a graphical user interface, a client/server structure and Ethernet, thus changing the basic form of computers. With the emergence of laser printing technology, they completely changed the way of document printing and created billions of dollars of laser printing business for Xerox. Tradition of Innovation Today, PARC still maintains her tradition of innovation, and continues its research work in the following fields: intelligent substances, exploring new methods for designing and producing various devices. Emerging file types, researching new technologies for generating, viewing and using files. Knowledge ecology studies how to make full use of the knowledge in archives and effectively promote institutions and individuals to acquire knowledge. Network devices and document services (Neork devices and document services) use Xerox's expertise in paper and digital files to expand file solutions and services. The document information structure establishes standards and protocols, defines the future Internet, and forms the computing structure of the backbone of Xerox digital products and services. The invention and patent enterprise alliance is a key partnership of great significance to Xerox's future development and competitiveness, which is managed by the project director of the enterprise alliance. Xerox has brought unparalleled experience to these allied enterprises in how customers use archives, knowledge management, archives service and technology. We form alliances with these enterprises, implement cooperation strategies, share solutions, and develop and popularize knowledge. Xerox has established alliances with the following enterprises: Adobe Systems Inc Adobe Systems is an industry leader in page description language and archiving workflow standards. This cooperation has improved the development ability of Xerox's archival production system at all levels of the enterprise. Cisco Systems, Inc. Cisco Systems is a leader in the field of Internet and Internet solutions. Cisco and Xerox cooperate to optimize integrated product solutions for customers with distributed network solutions. Compaq computer system Compaq is a leader in personal computers, network servers and information technology services. Xerox cooperates with Compaq to integrate Compaq products into Xerox products, so as to provide the best solutions for its customers on the industrial standard platform. IBM has expertise in hardware, software, services, e-commerce and network computing. Xerox and IBM are cooperating to integrate IBM's Lotu Notes/Domino structure and Xerox document center series products. Intel Corporation Intel Corporation is a leader in the field of processor architecture that provides cutting-edge technology. Intel and Xerox cooperate to provide powerful data processing functions for Xerox customers and optimize image processing in enterprises. Microsoft has expertise in operating systems, business applications and the Internet. When integrated with Microsoft products, the alliance will improve the compatibility, operability and total cost of ownership of Xerox file systems and services. Novell Inc.)Novell is a leader in network software, with industry-leading directory services and 80 million users worldwide. Xerox has technical expertise in archival services, production and other fields, and this cooperation will ensure the compatibility of Xerox products and services with Novell environment. Sun Microsystems, Inc. Sun Microsystems focuses on enterprise client/server computing, Internet/Intranet and Java programming language. The extensive and close complementary alliance between Xerox and Sun has brought enterprise-level solutions to customers. Global Service Fuji Xerox Global Service Document Outsourcing Fuji Xerox Global Service Document Outsourcing For today's companies, documents have become more and more important management resources. 80% of companies * believe that document management is very important in how to use group information and knowledge. In fact, how to use group documents effectively has become a prominent problem faced by many enterprises. Fuji Xerox provides document and business process outsourcing services for companies doing business in Japan and even around the world. Based on rich consulting experience, excellent IT application and global service supply framework, Fuji Xerox can effectively manage all the processes of documents-from production and storage to output and use-to reduce costs and improve productivity. As the ultimate business partner of customers, Fuji Xerox can contribute to its business growth. Environmental Protection Through various environmental protection measures, Xerox can save about 200 million dollars every year, which fully proves that environmental protection can improve the company's performance. Most copiers, printers and multifunctional devices are designed for renovation and reuse, because Xerox products and their components have extremely high quality and durability. Xerox only uses renewable hot-melt plastics and metals for production. The company also adopted the design of assembled parts to simplify the assembly and disassembly procedures and facilitate the cleaning, testing and reuse of parts. Customers can return some toner cartridges on Xerox copiers for reuse, renovation and recycling free of charge, so that the reuse rate can reach 60%. 1994, Xerox introduced 20% recycled waste, the quality of which is equivalent to that of standard paper for copying and printing. Xerox's products are all packaged in recyclable materials. 1997, Xerox launched the Document Centre265 digital copier, which is the first product of its kind that fully considers environmental protection requirements from the initial stage of product development. 97% of its components are designed to be recyclable and 84% are recyclable. 265 digital copier has become the cornerstone of Xerox's "Design for the Environment" project. Xerox maintains ISO 1400 1 certification issued by the International Standards Organization in major manufacturing plants around the world every year, and continuously consolidates its leading position as an environmental pioneer among the world's top 500 enterprises. All applicable products of Xerox meet the requirements of Energy Star standard. The honor won by 20 18 12 was announced by the "Top 500 World Brands of 20 18" compiled by the World Brand Lab, and Xerox ranked 159.