Groups such as Bigbang and Exo are prohibited from performing in China;
Stop investing in new Korean cultural industry companies;
Stop the performance of Korean idol groups with more than 6.5438+0 million viewers;
It is forbidden to sign new Korean TV dramas and variety cooperation projects;
Korean actors are forbidden to appear in TV dramas and broadcast them on TV stations.
It is said that there are other regulations, which are planned to be fully implemented before September 1.
For the general public, the visible impact may not be as great as imagined-after all, we can still eat kimchi, use Korean mobile phones, drive Korean cars and do Korean plastic surgery. Although there is no Song Joong Ki, you can still see local tyrants and small fresh meat handsome guys! Brother William Chan, I think your bones are great. You are very talented. You have a lot of fate with us in shushan. How about letting you take over the Ding in the Legend of the Swordsman in Shushan?
However, jokes are jokes, which have a great influence on many people who pay attention to Korean entertainment circles, such as Korean dramas, Korean variety shows and Han Xing fans. Judging from the information disclosed at present, it may be difficult to have convenient channels for them to continue to get the programs they want, whether online or offline in China. The most affected people are Han Xing people who come to China to make money. Whether they are singers/idol groups such as Bigbang, EXO, T-ara, or actors in film and television dramas such as Song Joong Ki and Song Hye Kyo Jing, their markets will be cleaned up, and their future and money road will be bleak.
Why is such a policy possible? Obviously, this is related to South Korea's announcement of the deployment of the "Sade" system some time ago. Sadr's main function is to provide strategic early warning. In short, it can monitor intercontinental missile launches east of Xi in China. I used to make fun of Dongfeng Express, but now there is "Sade", and the courier knows it as soon as he goes out, which weakens China's strategic deterrence and actual strike capability. Therefore, China, after learning that South Korea will plan to deploy the "Sade" system, continues to raise objections and protests, and at the same time gives policy concessions, hoping that South Korea can refuse or at least postpone the deployment. But in the end, South Korea chose this road, so it is normal to expect China's counter-measures and pressure.
So, why should sanctions be imposed on "husbands"? This is related to the development of South Korea in recent years, as well as the situation in China and other countries. Since 2008, South Korea has put forward the strategic slogan of "building the country through culture", and promoted the development of cultural industry through a series of measures, such as promulgating the Cultural Industry Revitalization Law, establishing a game industry revitalization center, and vigorously promoting the development of electronic games. At present, South Korea's cultural industry has accounted for more than 15% of South Korea's GDP, while China's is less than 4%, with obvious advantages.
In addition, while exporting culture, South Korea also promoted other domestic industries. Through product placement and celebrity endorsements, other Korean products, including electronic products, clothing hats, food and beverages, have gained popularity and gained some support. Because China is relatively backward in cultural industry and has a very broad market, Korean cultural products are mainly exported to Chinese mainland after the anti-Dokdo war. Movies, TV series and singer/idol groups can find their loyal fans at all ages in China, especially middle school students and middle-aged women, which is a solid force.
With the full development of South Korea and the vast market of China, South Korea's cultural export can naturally get rich profits. Once this financial road is blocked, not to mention the fierce competition in the Korean entertainment industry, in the case that the output of domestic stars is highly saturated and there is no other market, who will the stars perform for and whose plays will they watch?
For China, Korean entertainment products have been lost, and there are local (although many of them are really rustic) and substitutes (have you seen Thai dramas). The substitutability of cultural and entertainment consumption has always been strong, but it is a major blow to the source of production. South Korea's economy is under pressure, which in turn puts pressure on politics, which will be a possible development.
Finally, I actually want to know when the third part of Legally High will be released.