It must be said that Highlander's position in the field of medium-sized cars has not been easily shaken so far. Of course, this has a lot to do with its own product strength. Cars like Ford Sharp are always behind Highlander, and it is difficult to surpass them. Presumably this is also an important reason for Highlander's price increase for so many years.
Increase distribution
Let's start with the addition of Highlander. This model listed in China basically follows the foreign 20 18 model. First of all, some changes have been made in appearance, especially the front air intake grille provides three customized designs, which can be said to meet the needs of different consumers. Secondly, the body size is further lengthened to ensure the impact of the interior space and visual senses. Moreover, the configuration is further enriched, adding pre-collision system, drcc cruise system and so on. Although the 3.5L engine was cancelled in terms of power, only 2.0T power was saved. However, it is still remarkable in dynamic performance and still in the forefront of the same level.
No price increase
Let's talk about not increasing the price. The price range given by this new car is 239,800-330,800 yuan. Compared with the current models, there is really not much fluctuation, which also makes some consumers ready to start their hearts. But why is Highlander so low-key after the upgrade? It's hard not to remind people of raising prices to pick up cars. In fact, this enough paper is easy to break, but in the face of so many consumers who are enthusiastic about buying a car, Highlander can understand it without breaking it.