Marlboro's success not only benefits from cigarette filters and unique packaging, but also benefits from efforts in marketing policies. In order to make the advertising effect realistic, the characters in Marlboro cigarette advertisements and posters are authentic American western cowboys, not professional models. The combination of free and rough cowboy and impressive soundtrack was very successful.
The slogan where there are men, there are Marlboros (where there are men, there are Marlboros) is even more memorable.
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Marlboro Marlboro was published on 1904. Marlboro is the best-selling cigarette brand in the world at present, which is jointly built by Altria Group and Philip Morris International Company.
The brand name Marlboro originated in Britain and was finally registered independently in the United States. From 20 1 1, Taiwan Province Feimo Branch agreed to entrust its largest brand Marlboro cigarettes to Taiwan Province Tobacco and Alcohol Company.
After July 2008, all Marlboro cigarettes sold in China market will no longer be imported, but will all be produced by local tobacco factories in China, thus realizing "pushing ahead with production".
References:
Marlboro Baidu encyclopedia