Nowadays, the self-marketing hype of online celebrities is not only operated by a behind-the-scenes team, but the rise of media platforms has given many people the opportunity to stick to their own style and so on. For example, taking platforms such as Aauto Quicker and Tik Tok as examples, local videos, shouting live wheat, wearing low-cut female anchors to attract fans, etc., have had an extremely bad impact on the physical and mental health of young people and bad social atmosphere.
Potions, Gio, Cold King ... These anchors became the king of earth flavor. Are these anchors humorous? They are just vulgar performances, mentally polluted, devalued and tasteless. Many local anchors are grassroots and have low education. And most fans' aesthetics are not advanced. In recent years, the image of earthy flavor is popular, in the final analysis, birds of a feather flock together, which is in line with the preferences of such people.
By the end of 20 17, there were 422 million webcast users nationwide, more than half of the total number of netizens. There are hundreds of enterprises providing Internet live broadcast platform services, with a market income of over 30 billion yuan. However, with the rapid development of these industries, various disturbing and even serious problems have emerged.
This is indeed the best era in the e-commerce industry. The profession of "network celebrity" is almost in a blowout state, and it has quickly become the fastest growing industry visible to the naked eye. It is hundreds of thousands to pick up an advertisement casually.
With such strong earning ability, low threshold and high degree of freedom, this profession has surpassed the fields of Internet and finance that young people once yearned for most, and has become the favorite industry of the graduates of the 20th/Kloc-0th/9th class.
But is this industry really as bright and sunny as the public thinks? According to statistics, only 10% of online celebrities can make money. And these network celebrities, whether we are familiar with, Victoria, Li, or still beautiful office grandpa, Papi sauce, and so on. , have signed various MCN institutions. What is MCN organization? To put it bluntly, it is an economic company among network celebrities. It will not only provide a service team for network celebrities, but also inject capital to ensure their stable output of content and obtain higher commercial interests. Does it look particularly beautiful, just like the star's brokerage company, you can make a fortune by signing a contract.
In fact, rollover is not terrible. What is terrible is that more and more online celebrities have lost their principles and moral bottom line for the benefit. In particular, the top network celebrities like Li Jiaqi should keep the steelyard in mind. And this steelyard has money on one side and conscience on the other.