The brand mainly follows the Japanese fashion, and Japanese tooling can also be seen in the daily wear of Shawn Yue ins.

As can be seen from the costume design, "Crazy" still follows the style that Shawn Yue has always liked, which is also the release of Shawn Yue's personal hobbies. No wonder "Crazy" official website introduced himself as "a platform for Shawn Yue to share his personal fashion and hobbies".

Shawn Yue is a hipster. After the popularity of Meiji and Chunjiao, the streets were full of "Meiji style" of solid color shirts+overalls+retro running shoes, which was naturally regarded as a trend.

Brand culture:

1, brand direction

MADNESS combines retro and trendy, pays attention to details, washes the old and makes the old, and transforms the classic style into a brand new one. Military green, sea blue, gray and indigo are the main colors. I hope consumers will have new surprises every time they open their closets.

2. Brand spirit

Express yourself, show your style and release your creativity.

3. Brand concept

Crazy breeds crazy.

4. Brand style

MADNESS focuses on retro, military tooling style and tannin elements, and reconstructs classics through tops, bottoms, shoes, hats and decorative accessories. To create retro, practical and durable product features. Everyday wear and detail tailoring bring diverse impressions to consumers.

Baidu Encyclopedia-Crazy