I took time out of my busy schedule to watch the movie "Big shot" with several reporters who run real estate. Everyone can't help smiling at each other after reading it, saying that Li Chengru's crazy talk about real estate is too classic. Although "Big Man" is about an advertising planning activity for the funeral of a foreign big man, the plot seems absurd, but the hype, eloquent lobbyists and local strongmen's faces look too familiar. Especially in the scene of a mental hospital, Li Chengru plays a madman, and accidentally takes our real estate planner away. That eloquent line in the movie is crazy to anyone who looks at it, but in reality it is simply a collection of real words and a complete collection of planning ideas of some real estate "wrists", which became a selling point after a period of time in the years when speculation was prevalent. In the eyes of those "wrists", real consumers and owners are like idiots in movies. Here, I might as well record Li Chengru's lines as follows. Never treat them as jokes or crazy talk. If everyone can see through these statements and not buy them, the hype will naturally turn into madness: "It must be the best prime location, hire French designers and build the most upscale apartments. The elevator will go straight to home, and the smallest apartment will have to be 400 square meters. What broadband, optical cable and satellite can be connected? Upstairs. Bell has a pure cockney accent and has a lot of face. Building another aristocratic school in the community, using Harvard textbooks, will cost tens of thousands of dollars a year. It is very expensive to introduce an American clinic for 24 hours, and it will cost thousands of dollars to cure a cold. Say, how much is this apartment per square meter? Two thousand dollars? That's the fee, starting at four thousand dollars. Although it's expensive, it's still easy to sell without discount. You have to study the psychology of the owners. Car owners who are willing to pay $2,000 don't care about spending another $2,000. What is a successful person? It is what you buy, and you should do the same in real estate, not asking for the best, but asking for the most expensive. "