How to evaluate this "concept car", we must first understand its positioning. It looks a bit like Maibakh's "6" concept car because of its length of nearly 6 meters, long engine compartment ratio and the way of ending at the back. So what is certain is that these two cars are close to or even the same in positioning even if they are not inherited in design language, which is obviously the most expensive luxury GT coupe.
As we all know, this ultra-luxury coupe GT is specially prepared for the top rich with money and leisure, and it must be very few people who can afford it. As a Rolls-Royce person once said, "Our competing products are not Bentley, but yachts and private jets." If this "concept car" is to define the brand flag of Hongqi, can we think that the top luxury lifestyle of the rich is the ambition of Hongqi brand? If not, then why do you want to make such an ultra-luxury, coupe GT "concept car"?
Let's take a look at the styling design of the car body. In fact, we can only see this from this "concept car". In addition to the familiar proportion, the most eye-catching part of the whole car must be the split shape in the middle of the car. The designer cut the car into two parts with one knife. We don't quite understand this. Throughout the history of automobile design, in the body design of luxury cars, especially ultra-luxury cars, the core is to emphasize the smooth continuation of waistline. This deliberately interrupted design is not without it, but it rarely appears in luxury cars. We don't mean that we must follow the traditional western car design ideas and can't innovate and break through, but in fact it is a design law based on people's aesthetic habits. If you are really determined to break this rule, you must have strong skills to make the whole design fully serve this concept. But what we can't understand is that the front and back parts of this "concept car" feel like the works of two designers, and the design connection between the front and back is completely separated by the knife in the middle.
The red flag is the pride of our China autobots. Speaking of the red flag, there are two words: "national car"! This is the highest brand evaluation. However, what is a "national car"? In the past, ordinary people couldn't afford to sit on the old red flag, and the quality was not stable and reliable, but it was indeed an important landmark product that showed our industrial strength at that time, and foreigners would give a thumbs up when they took it out. The red flag represents the spirit of self-improvement of China people. To reshape the red flag brand, we feel that we can't just talk about feelings and talk about the "palace lantern" shape over and over again; You can't just think about breaking through the internet. The most important thing is to inherit the soul of the old red flag. This kind of soul inheritance is hard to see from this "concept car" at least at present.
It must be mentioned that before and after the release of this brand strategy, in addition to the concept of "new noble Car", there was also an emphasis on "Red Flag Man". Turning the "red flag bearer" into a marketing symbol, however, ordinary consumers simply don't know these "red flag bearer" IP, and this method may be more for leaders to see. Xu Liuping said that the red flag is the most important politics of FAW. If even the boss thinks so, then no matter how the brand is reshaped, the tone is basically the same.
Some people may think that we can't go to the black and red flag sign like this. We are really not black. We all know how difficult it is to rebuild the brand of Red Flag, and how difficult it is to be a "red flag person" within the system. We just think from our own perspective. We really don't want to see a Spring Festival Evening-style press conference, listen to empty slogans, see a water army under the post, and see such a "concept car" for some reason. We just hope that the red flag can better carry the essence of China's traditional culture and values, re-display the great country atmosphere we already have-self-confidence, rigor and forge ahead, and make products that can make Chinese people proud. The depth of love and the cutting of responsibility.
To tell the truth, the red flag has not been renamed once or twice. The logo has been changed several times, and the slogan has been shouted many times. Whether an automobile enterprise can succeed in China automobile market requires excellent brand power, marketing power and product power, all of which are indispensable. At present, even if the red flag brand is popular this time, the road to revival still has a long way to go. After the slogan is finished, you should take the right as a "red flag person" to cheer yourself up. After all, you really need this chicken blood. The key is to see how the red flag will take every step. Come on, our red flag.