Suffer hardship first, enjoy it later; Worry about the world first, and enjoy the world later; be the first to bear hardships and the last to enjoy comforts; be concerned about affairs of the state before others, and enjoy comforts after others; be the first to be concerned with state affairs and the last to enjoy oneself

The source is: The degree of preparation of Song Fan Zhongyan's "Yueyang Tower" determines the distance you advance. Those who walk in front are always prepared.

Whether you admit it or not, today's society has become a society where competition is everywhere. In this big environment, only prepared enterprises can stand out, and only prepared enterprises can walk ahead.

Two men were walking in the forest and met a tiger. One of them immediately took off a pair of lighter sneakers from behind and put them on. The other man was in a hurry and shouted, "What are you doing? Changing shoes can't beat the tiger! " The shoe changer shouted, "I just need to run faster than you." "

This shoe changer is very clever. He knows that when two people compete, only one person has a chance to survive, only the person who runs in front can have a chance to survive, so he should prepare a pair of shoes for himself to run.

In the mobile phone market in China, there are hundreds of mobile phone brands from Europe, America, Japan, South Korea and China. Faced with such a severe competitive situation, Japanese mobile phone companies have not made a detailed study of other brands' products, conducted a detailed survey of China consumers' preferences, and adjusted their marketing strategies accordingly. The consequence of this lack of preparation in all aspects is that it can only be at a disadvantage in the fierce competition. However, quite a few of them have realized the danger of lack of preparation. A person in charge of Kyocera said: Whether Japanese mobile phones can create more glories in Japan, the United States and other markets with an open mind will determine the future of Japanese mobile phone companies in China.

Those who are prepared are in the front, and those who are not prepared are behind. This sentence deserves our serious consideration.

For those who are prepared, the opportunity to change their destiny is often hidden in the crisis.

Someone once did a survey. In the list of the world's top 500 enterprises, every 10 year, more than 1/3 enterprises will disappear from this list, or be depressed or bankrupt. Summing up the reasons for the decline of these enterprises, people find that the spring breeze is the beginning of the decline of these enterprises, because it is at this time that they ignore the existence of the crisis, forget the advanced product development and management, blindly optimistic about the prospects, and ignore the necessary preparations for the long-term development of enterprises.

On the other hand, enterprises that have stood in the top 500 for a long time have another understanding of the crisis, and Bill Gates is a person with a strong sense of crisis. When Microsoft's profit exceeds 20%, he emphasizes that profits may decline; When the profit reached 22%, he also said that he would fall; At today's level, he still said it would fall. He believes that this sense of crisis is the driving force for Microsoft's development. Microsoft's famous advertising slogan "No matter how great your product is, you are always only 18 months away from failure". It is precisely because of this sense of crisis that these enterprises will take preparation as the first task. Because when everything is ready, there is no need to be afraid of any crisis.

One day, the monkey saw the wild boar grinding his teeth desperately by a big tree in the forest. This monkey is strange. He went over to the wild boar and asked, "Now no other animals hurt you, and no hunters catch you." Why are you so gnashing your teeth? "

The wild boar smiled and said, "Now is the time to grind your teeth. Think about it, once the danger comes, how can I have time to grind my teeth? " Now it's sharpened, so you won't panic when you use it. "

This mountain pig is so clever that it knows to sharpen its teeth before the danger comes, otherwise, it will probably lose its life in the struggle with other wild animals. Alas! Sometimes, animals are much smarter than people. Animals have become an instinct to be prepared for danger in times of peace, but some people don't understand this truth and often ignore the importance of preparation by their own strength.

It should be said that the external crisis is not the most terrible. The terrible thing is that you are insensitive, ignorant and unprepared for this crisis.