Including pop-ups, the whole screen is a jump link, and a false close button is provided when directional push is made. By June 5438+00, the relevant person in charge of the Ministry of Industry and Information Technology said that the discovery rate of "unable to close" pop-up information of major Internet companies dropped from 69% to basically zero; Pop-up information "randomly jumps", and the discovery rate of misleading users drops to 1%.
But who would have thought that the problems of "can't be turned off" and "jumping around" had just eased, and "shaking" suddenly went online. Although this new form is not explicitly included in the illegal situation of pop-up advertising, it is hard to say that it is reasonable in terms of its nature or the poor user experience it brings.
relevant information
On closer examination, the "shake" advertisement is just a subtle change of face to the original chaos. When people are playing mobile phones, slight jitter is almost inevitable. Lying in bed, sitting on the bus and subway, walking on the road, if you just open the APP above, "can't turn it off" becomes "too late to turn it off" and "jumping around" becomes "agreeing to jump".
It seems that the result is the same as before, and the process is not exactly the same. I have to admire the diversity of APP in pushing advertisements. However, in the process of forcing users in disguise, the principle of "informed consent" that should be followed and adhered to has been virtually cancelled. Some deep-seated problems can also be found from netizens' feedback and media surveys.
Online complaints mostly appear after 165438+ 10 1, that is, the pre-heating atmosphere of the Double Eleven is strong; The word "shake and jump" is small and translucent, which is less conspicuous than the more impactful open-screen advertising screen; "Shake a jump" and "slide a jump" and "point a jump" appear alternately ... All kinds of intriguing and targeted practices all reflect the guilty attitude and inducing intention of the platform.