Lexus (English: Lexus; Japanese: レクサス), founded in 1983, is a world-renowned luxury car brand under the Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America.

Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.

Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports".

Historical tracing

Mr. Hideyoshi Toyota raised a shocking question: "After accumulating half a century's experience in automobile R&D and manufacturing, can Japan make a top-class car that can stand out in the world?" In other words, the direct competitor of this new car will be a well-known European car brand.

Everyone realized that what he raised was not only a question, but also a comprehensive challenge to the Japanese automobile industry. However, everyone present was very determined, "Yes, we can!" As an answer, we all know that this is not an impulsive reaction, but a group of experienced and skilled professionals' firm commitment to the future mission.