Today, the overseas sales of Colgate products account for 70% of the total sales, which should be attributed to its 100 years of activities to advocate oral health education and promote people's oral health awareness around the world. "Our goal: no tooth decay." Behind a simple slogan is a lot of investment. 1994 Colgate-Palmolive Company signed an agreement with the World Health Organization to promote the "Sweet Smile, Bright Future" oral health education project around the world. Through close cooperation with governments and professional organizations around the world, oral health education activities are carried out to help children develop good oral health habits at an early age and reduce the incidence of oral diseases in children. This activity has been carried out in more than 80 countries and regions, benefiting more than 50 million school children every year. The in-depth development of this activity has also made millions of people firmly remember Colgate's brand in their hearts.

From 65438 to 0995, General Manager Fang signed the first five-year cooperation plan with relevant departments in China on behalf of Colgate-Palmolive Company, and launched the oral health education project of "Sweet Smile, Bright Future" in China, which has benefited more than 50 million children in more than 400 cities in China. In 200 1 year, this cooperation plan was renewed for another five years, and the two sides further explored and improved the oral health education model with China characteristics, which is suitable for both urban and rural areas. From 200/kloc-0 to 2002, Colgate-Palmolive Company and China Preventive Medicine Association jointly launched the "Oral Health Smile Project", and the project in 200 1 year was carried out in western China.

General Manager Fang told the reporter with excitement: "The comparative analysis of sampling surveys conducted by professional research companies before and after this activity shows that people's correct understanding of oral health care has obviously increased, while their wrong understanding has obviously decreased, and their understanding of the benefits of brushing teeth and daily oral care products has also improved significantly. For us, every product is a kind of education. Our net sales of $654.38 billion in China is 654.38 billion education. This is a very meticulous work. Although the trip to the west on 200 1 has come to a successful conclusion, our enthusiasm for promoting human health is endless. This activity has set an important milestone for Colgate-Palmolive Company's continuous efforts to promote health since it entered China for ten years. "