Why did Chow Tai Sang Jewellery put forward the brand concept of "Beauty because of love, born to love"?
This is like everyone's personality, and this sentence also expresses the characteristics of their enterprise. Beauty because of love can be interpreted as "every diamond has its own unique beauty, representing the heart of the lover." Born to love can also be understood as: "Every diamond is carefully searched, and then it is carved, polished and cut with the mood of depicting the artwork and the patience of treating the lover", which is beautiful and thoroughly remoulded.