20 17 The first part of the planning scheme for Valentine's Day activities on Qixi.
Origin:
More and more young people are eager for true love, but they are alone in the city. Traditional blind date makes them embarrassed, and it is difficult to tell the grade and authenticity of online dating, so they prefer to be single forever.
I. Purpose of the activity:
1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Commercial aspects:
① Through this activity, improve the brand appeal of Moonlight Bar in the surrounding industry markets;
② The average daily turnover increased by 20%. (Example: the average daily turnover is 6.5438+10,000 yuan * 20% = 6.5438+0.2 million yuan)
Second, the theme of the event:
Tanabata, in love.
Third, the activity time:
Valentine's Day in China? Chinese Valentine's Day; Qixi Festival
Fourth, the audience:
1. Registered member of the evening show.
2. Moonlight Dating Alliance.
3. Special guest performer.
4. Other applicants.
Verb (abbreviation for verb) Activity mode and cost:
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2. Publish the activity information, content and activity mode to the guests who recently visited the company through print advertisements, DJ stations and LED display screens;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the bar, and participants will buy Qixi activity cards at the reception desk, with men's Qixi cards: 150 yuan/Zhang and women's Qixi cards: 80 yuan/Zhang;
5. All female guests who visit Moonlight Friendship Bar on June 5438+03 can get a rose at the sign-in desk;
6. With the opening of the hall, two chocolates will be presented.
Activity of intransitive verbs:
1, the first wave of love shock: looking for the goddess in your heart? (Pay attention to consideration)
1. Campaign slogan: Love happens around you;
(2) The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
(3) After the guest opens the platform/card, he will give the guest a friend card together with the platform/card snacks for the guest to fill in;
4. The guest can observe and then entrust the waiter to send the friend card to his favorite;
If both parties are interested, they can communicate with each other through the waiter and start dating.
6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging DJ waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)
2. The second wave of love shock: Show off, hot MM call-up order?
The organizer of the event will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, she can get a cocktail card specially made by the company, and receive cocktails designated by the Tang Dynasty at the cocktail bar with the wine card.
The selection of this activity must be approved by the general manager or director of the company.
3. The third wave of love shock: True confession?
The company can provide couples who patronize the moonlight dating bar on Valentine's Day of Qixi with the opportunity to take to the DJ stage to express their love loudly. Have a glass of champagne. On a special day, a special confession of true feelings, how can you not touch her/him?
4. The fourth wave of love shock: Romantic passion?
During the activity, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery on August 13, and so on. Draw a lottery ticket on the spot.
First prize: three romantic decorations and a bottle of champagne.
Second prize: three large plush toys, one;
Third prize: a box of chocolates for ten people.
(Specific implementation arrangements will be decided separately)
Seven, site layout:
1, gate:
① Opposite the gate: 2 billboards with a size of 3.5m× 2.5m, indicating the activity information;
Introduction of Valentine's Day Activities: Invite you and your other half to attend the moonlight Valentine's Day party in the evening, speak out your love loudly, let everyone witness your love, and dance and flirt with your sweet love on the spot. )
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons.
2.hall:
1.DJ Stage: The front panel is decorated with colorful roses and carved with foam. You are my rose. You are my flower? Words;
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to give birth to him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
Eight. Activity arrangement:
(1), modify the plan and prepare for implementation before August 9, evening time;
(2) Make friends by moonlight, and make and install advertising racks before 1 1;
Make friends with the moonlight at night. The painter cooperates with the artist to do typesetting work on 18.
4. Make friends in the moonlight, arrange to distribute lottery tickets and prizes, and buy activity cards;
⑤ The DJ station in the hall and the host arranged the adjustment of music routes and programs during the activities;
⑥ Arrange drinks and catering in the evening and under the moonlight. It is best to contact jewelers and wine merchants to hold this activity together (if possible, give the partners a cooperation plan for the activity).
All landowners, evening time and 9 days before the launch of advertising activities, and do a good job in the design of various cards.
Nine, the end:
The activity ends at 00: 00, the organizer can leave, the DJ plays dance music, and the participants engage in independent entertainment activities.
20 17 bar Qixi Valentine's Day activity planning scheme 2
I. Theme of Valentine's Day activities
"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities" and "Love shock wave to find the goddess in your heart"
Second, the time of Valentine's Day activities
August 9-12
Third, the purpose of Valentine's Day activities
1, through this activity, improve the brand appeal of KTV in Changsha catering and entertainment market;
2. The average daily turnover increased by 80%. (After the activity, the Finance Department will report the activity results to the General Manager. )
Fourth, the concept of Valentine's Day activities.
This Valentine's Day activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local entertainment places to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to work together. Talking to strangers? By carefully and strictly controlling the procedure of making friends, I believe that a cheerful and fresh lifestyle can be created in the bar (see the sixth part of the planning case, The First Wave of Love Shock).
Verb (abbreviation of verb) the method of Valentine's Day activities.
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, DJ station (one KTVDJ can be invited), LED display screen and private room computer.
3. Carefully arrange the venue for Valentine's Day activities and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;
5. All female guests who come to KTV from 17 to 12 can get a rose at the bar;
6. When you come to the store and open a private room, you will get two chocolates.
The content of the intransitive verb Valentine's Day activities.
The first wave of love shock: looking for the goddess in your heart? (It is important to consider)
1. campaign slogan: resolutely talk to strangers;
(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;
4. The guest can observe and then entrust the waiter to send the friend card to his favorite;
⑤ If both parties are interested, they can communicate with each other through waiters and start dating;
Love strikes the second wave: show off yourself, hot MM call-up order? (This plan includes the lobby and private rooms). Our store will arrange special personnel to observe the female guests present that night. If we find a beautiful young girl, we can inform our subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card of our store, and you can get a designated cocktail in the cocktail bar with the wine card (the choice of this activity is subject to the approval of the manager of our store).
Love hits the third wave: true confession? KTV can provide couples who patronize KTV on Tanabata Valentine's Day with the opportunity to express themselves loudly on DJ. And get a bottle of champagne (how can you not touch her/him on a special day? )
Love hits the fourth wave: Romantic passion? (This scheme includes hall and private room) During the activity, August 9? On June 5438+02, anyone who spends more than a dozen bottles of beer or more than 300 will get a lottery ticket at 0: 00 on August 12, and so on. Draw a lottery ticket on the spot.
Award setting:
First prize: a romantic decoration and a bottle of champagne;
Second prize: a box of chocolates for three people.
Third prize: one gift box for ten kinds of snacks (specific implementation arrangements will be decided separately).
Seventh, Valentine's Day Scene Layout on Tanabata
1, gate:
(1) Doors and windows: two billboards indicating activity information; (20 16 Valentine's Day Activity Raiders: KTV invites you and your partner to join the Valentine's Day party of KTV Tanabata, and speak out your love loudly, so that everyone can witness your love together and express their feelings with your sweet love. )
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;
2. Make ink-jet carving on the marble wall on the second floor of the gate: Love shock wave of the new fashion theme party of KTV on Valentine's Day to find the goddess in your heart;
3. Stair handrails are decorated with red roses;
3.hall:
1.DJ Stage: The front panel is decorated with colorful roses and carved with foam. You are my rose. You are my flower? Words;
② Silver reflective characters are engraved on the fence around the hall. Different sizes: Tang poetry 1: the umbrella in front of Qiaoqi building is sunny, and the crescent moon is mixed with two stars; The girls next door are learning from each other, vying for the golden pot to give birth to him. Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world. In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever. Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark. There are countless people who are gentle as water in the world. Ritual is like a dream, forbear to return to Gu Qiao? If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), put a rose on the table in each room;
② Place an activity plan and detailed rules in each private room.
Eight, Tanabata Valentine's Day activities.
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;
(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd;
(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;
(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;
⑤ The DJ station in the lobby and the program department will arrange the adjustment of the music route and program during the activity, and 1 1 will report to the general manager's program;
⑥. The Marketing Department shall contact the advertising space and the hotel before 20th to make room and catering arrangements;
⑦. The planning department put in activity advertisements (including outdoor and computer) before 19, and designed various cards;
⑧ All departments of our store made overall arrangements, and unified the rehearsal activity process on June 5438+0 1 day.
As a popular entertainment place, Ktv lets go of its heart and shouts out its songs. Therefore, this activity plan of ktv Tanabata Valentine's Day is very suitable.
Marketing ideas of China Valentine's Day activities on KTV Tanabata;
Tanabata is a traditional festival in China, called Tanabata? Valentine's Day in China? Fame has become a necessary holiday for lovers and close lovers. As a KTV that pays attention to event marketing every day, Qixi Valentine's Day is definitely an excellent opportunity for KTV stores to promote sales. Do a good job in China Valentine's Day marketing, focusing on stimulating customers' emotions and adopting? Emotional marketing method? , highlighting the characteristics of China. So, how to do a good job in the festival marketing of Tanabata? What are the good marketing ideas?
1. Target people.
Although Tanabata is a symbolic day of love, not all customers will participate in it, so as a manager of store marketing, you must know where your target customers are, what age group they are, generally speaking, the younger generation, so you should have a general understanding and analysis of their characteristics and favorite things.
1. Target consumer groups
Class A consumers: unmarried young people aged 20-25, students under 20. These consumers are the main consumers of Valentine's Day. They are passionate, romantic and fashionable, like fantasy, and can accept new things quickly. They are a fashion class that never tires of innovation and change. The characteristic is that this group's consumption power is not high, but the base is large, so the overall consumption is also very large, and it is the main participant of the activity, and we must never give up.
Class B consumer groups: people over 50 years old, although not as easy to accept new things as young people, have accounted for 5% of the whole consumer groups because of the influence of Valentine's Day atmosphere every year, indicating that their fashion mentality still exists, and they are easy to become? Assimilation? Group, if their children can add fuel to the flames and media advertisements are in place, then this consumer group may become? Blue chip? There is great potential for appreciation, because they hold 80% of the wealth resources of society and have the highest consumption power. However, the characteristics of this consumer group are more traditional, and it takes a process for them to participate in Valentine's Day activities, so consideration is not important.
Class C consumer groups: consumers aged 25-35 (over 35 years old is not considered as a burden group). Some of these groups are in the beginning or rising period of their careers, while others have already succeeded in their careers. Due to the influence of personality, age, preference, income, environment, habits and values, the consumption behavior of this group is the most mature and the consumption habits are the most complicated, which is not conducive to market promotion. However, they are the main force that affects B-type consumer groups, and they also have rich wealth resources, and their spending power is extraordinary. They must never give up.
2. Target consumer group positioning
Focus on promoting Class A and Class C consumer groups, and promote the active participation of Class B consumer groups. Class A consumer groups have the strongest consumption consciousness and the greatest demand, and are the main target markets. Moreover, consumption habits are immature and easily influenced by advertisements, so they are the main targets of advertisements. Although the demand of Class B consumer groups is small, if the consumer behavior is stimulated, the consumption will be large, which is a big market, and its social influence is very beneficial to the brand building of the company. Class C consumers also have higher consumption demand, but their consumption level is much higher than that of Class A consumers. They are a nostalgic group, so they are destined to be easily influenced by A-level consumer groups and follow the footsteps of A-level consumer groups for Valentine's Day. Therefore, it can strongly stimulate the consumption behavior of group A to drive their consumption behavior.
In this way, we can sum up the strategy of activity promotion: mainly aiming at the concept and image of A-class consumer groups, and then mentioning the demand points of B-class and C-class groups.
2. Explain the significance of Qixi theme.
Tanabata is a traditional festival in China, formerly known as Begging for Clevership Festival. Tanabata, which originated in the Han Dynasty, is in the Xijing Miscellanies written by Ge Hong in the Eastern Jin Dynasty? Women in the Han Dynasty often wear seven-hole needles in the building on July 7th. Everybody's here? Record, this is that no matter what kind of planning, there must be a core theme, and different strategies should be adopted to render the theme, so that the whole promotion can be done around a core. As Tanabata, store planners must learn to understand the origin, representative significance and so on of Tanabata.
The earliest record of begging for wisdom that we saw in ancient literature. Tanabata has been dubbed in recent years. Valentine's Day in China? Fame has become a necessary holiday for young men and women in love.
3. Store scene layout, suitable for Qixi atmosphere
China people's personality is relatively subtle, and their hearts are full of affection. Through festivals, they tell each other their feelings, so? Tanabata? It has a sentimental mood. On the basis of the first two steps, we must choose the matching environment layout and background music, which should be romantic, integrated with the theme of Chinese Valentine's Day, and romantic songs convey a kind of love. The environment is not suitable for too much noise, but it should feel like a very leisurely and beautiful dating place.
1. Create a live atmosphere
A. Shop perimeter layout
① Design of Qixi Bridge? Increase the cultural atmosphere of the store.
The large-scale Qixi bridgehead was creatively designed in front of the store, and the cultural customs of the traditional Qixi Bridge City were used to add the humanistic customs and festival uniqueness in the store. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.
② The creative layout of Cowherd and Weaver Girl? Create more publicity topics
Combining with the entrance of Chinese Valentine's Day Queqiao, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the store from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of word-of-mouth publicity of the store.
(3) Antique publicity column? Point out the theme of the activity
Abandon the traditional columns in China, creatively design antique publicity columns according to the marketing theme of Tanabata, and paste them? Crossing Qixi Night; Meet a more beautiful you? The theme slogan of the event plays a role in promoting activities and creating an atmosphere.
2. The hall environment atmosphere layout
① Qixi Lantern Festival
Chinese lanterns are set in the lobby and main aisle of the store, which adds to the humanistic style of the hall.
(2) Modeling and publicity banner layout
According to the marketing theme of Chinese Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Shape layout of photo receiving desk
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4) Modeling layout in partition stage
According to the actual store site, the zoning planning and design, stage creative modeling design and layout are carried out.
⑤ Arrangement of light and shadow art equipment
According to the actual store layout, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
Of course, it is also a good choice to incorporate some other challenging activities to sublimate the theme. It must be good for those young people to fight and sing for love.
4. Design of Tanabata special packaging
Valentine's Day in the west is favored by people with the mutual love of chocolate, flowers, candy and other gifts, and it is popular all over the world with the export of western strong culture. Tanabata in China is the seventh day of the seventh lunar month, which is the harvest season of fruits and vegetables. The red wine set meal, foreign wine set meal and cocktail set meal consisting of delicious food and fresh fruit bowls, with the bright moon, is an excellent opportunity to beg the fairy girls in the sky to give them intelligent hearts and dexterous hands, so that their weaver girls can be skilled, and they can also beg for the marriage of love and marriage.
We should launch a variety of combination packages related to Tanabata, no matter the variety or the package name, we should show and convey an atmosphere of love, so as to better help those timid suitors express their psychological love. The set meal should look beautiful, sound touching and enjoy. There are not only the fashion and romance of Western Valentine's Day, but also the joy of China's harvest and the beautiful yearning for life.
Activity ideas 1
1. Increase the sales of rose bouquets and doll bouquets, and give them away with the Qixi package;
2. Where the supermarket is full of consumption (such as 188 yuan), give a rose, and when the supermarket is full of consumption (such as 288 yuan), give a love candy until a limited amount is given;
Precautions:
1. Fresh flowers;
2. Recycle the flowers left by customers;
Activity creativity 2
1. Purchase roses and flowers in advance, and arrange special personnel to be responsible for packaging;
2. Set up extended card points and sell membership cards, toys, etc.
3. The field staff wear holiday clothes;
4. Live bartending performance and sales;
Precautions:
1. Fresh flowers;
2. Recycle the flowers left by customers;
3. Appropriate DM distribution or hand-held store public WeChat on-site distribution attention and other ideas;
Activity creativity 3
When the supermarket is full of consumption (such as 300 yuan), you can participate in Cupid's Arrow; Stick a pink love balloon on the ceiling; Put the winning note, color ribbon and color film into the pink balloon; Prizes can be won by pricking with the packaged Cupid arrow;
Precautions:
The prizes need to be generous.
Activity creativity 4
Through Tanabata theme activities, we will promote store brands, create hot spots, invigorate the entertainment atmosphere, stimulate consumption, and improve performance and income. In the hall, couples will play interactive games and karaoke competitions. With the horizontal alliance wedding photography, the other party will provide free photos and Valentine's Day attractions layout, and provide photo cards as gifts for customers to stay in. The store will allow the other party's activity display stand and DM sheet to be placed in the store.
Precautions:
1. Do a good job in promoting the event 1-2 weeks in advance;
2. Carry out extensive cooperation with different industries, especially in combination with the characteristics of festivals, collect gifts and sponsorships from different industries, and save the cost of activities.
20 17 the third part of the planning scheme for Qixi Valentine's Day activities
First, the theme of the event:? Years are silent, but true love lasts forever? Poetic and picturesque over Qixi?
Two. Activity time: 2065438+August 20th, 2005 19: 30-22: 00.
Three. Venue: XXX Bar
Fourth, the form of activities: activities that can only be played by men and women.
Verb (abbreviation of verb) Activity scale: 33 people
Six, Tanabata planning activities flow plan:
One? Looking for the goddess in your heart?
1. Through the introduction of the guests, the guests choose their favorite objects.
(Self-introduction is limited to 2 minutes/person. All the female guests stand in a row and let the male guests have a preliminary understanding through self-introduction. Male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
If both men and women agree, the first round of speed dating will be successful in the remaining second round.
The game needs the cooperation of a man and a woman to get a big gift. The four gifts can only be played by a man and a woman. To cooperate, men and women are inseparable from each other after they are a group. You can't play the next round of games without gifts.
Two? Handsome guys and beautiful girls fight?
Everyone is divided into two groups, the Cowherd and the Weaver Girl. Each team has 6 couples of men and women plus a man. The game is that each group will eliminate one pair in each game tour, and finally form three teams, ranking first, second and third, and you will get a big gift.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask some questions to the men in the other group. If she answers correctly, she can go one step further and know that the man can send her roses, which is the winner. The team that answers the most questions correctly will get a small gift. Those who fail will be eliminated,
3. Love song duet
The host said a word, such as love, and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. Get it right five times, and those who fail will be eliminated.
4, Tanabata couple big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
For lovers, feeding watermelons to each other will make men blindfolded. Each group of women will give blind orders to each other, and the winner who eats watermelon will get a small gift. Those who fail will be eliminated,
4. The red rope is pulled by thread.
The man is standing by the wall, while the woman is pulling the red rope. As long as that man can hold your hand, he will win.
5. Love at first sight, soul mate
Primary and secondary people say three idioms. Men have to do three different actions according to their needs. Men should write it in women's hands, and women should guess. If you answer more, you will win, and if you lose, you will be eliminated.
Six, four doesn't look like it.
Men and women in each team talk about what to learn from each other. People in the team can guess. Men or women let men guess. Whoever wins and guesses three times will be eliminated.
Finally end the relationship between husband and wife
The last three couples, let's see which team wins. They can play games for the remaining teams, so that they can win the third place, and the winner will win the first place with that team.
Cultural performances:
Female guests * * * bring some programs. Let's have fun, sing and dance, play games and so on.
Free activities: eat appropriate fruits.
Appropriate fruit is the most famous festival food on Tanabata. Appropriate fruit, also known as? Beg proper fruit? Prepare some suitable fruits and some snacks. Everyone will have fun and chat while eating proper fruit, so that both sides have a chance to get to know each other.
Dynamic detail problem and explanation part
I think the activity fee should be set in 35 yuan, and the number of participants should be set at 32. The person in charge collected money from him in advance on 14 to buy gifts and props, as well as food, dried fruits and fruits, so as to decide the number of people in advance. The activity started well, and after the activity, every girl got meifubao cosmetics.
On 20 17, I saw the planning scheme of Valentine's Day activities on Qixi, and I also saw it.
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