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Slogan of Olympic bid design
On February 1 2000, at the second plenary session of the Beijing 2008 Olympic bid committee, the slogan of Beijing's 2008 Olympic bid was determined by voting: "NEWBEIJING, GREATOLYMPICS" (in English). He, a member of the International Olympic Committee who participated in the whole process of Beijing's Olympic bid, is full of feelings for this slogan. Recalling the role of this slogan in the successful bid for the Olympic Games, he said that the main feature of the slogan "New Beijing, Great Olympics" is to fully express Beijing's confidence and ability to bid for the Olympic Games to the world, to a great extent, to change the world's misunderstanding of China after a long period of closed door, and to show China's determination to host the Olympic Games with its comprehensive national strength greatly enhanced after the reform and opening up. The role of the slogan of Olympic bid was successfully realized through the Olympic bid in July 2006 10. The slogan of Olympic bid has played an irreplaceable role in it, and now it has successfully completed its historical mission.

He analyzed that after the Athens Olympic Games, the preparations for the Beijing Olympic Games were in full swing, and the eyes of the world focused on China and Beijing. With the approach of the 2008 Beijing Olympic Games, there are some limitations in continuing to use the slogan "New Beijing, Great Olympics". He said that the slogan of the Beijing Olympic Games released now accurately conveys the enthusiasm of the host country and the host city to sincerely invite the whole world to attend this grand event in Beijing in 2008, and also shows the concept of harmonious development and pursuit of a better future by combining oriental culture with the Olympic spirit.