No matter in school or in society, everyone has come into contact with many excellent copywriters. With the help of copywriting, the purpose of promoting culture is achieved. What kind of copy is a good copy? The following is the copy of the tanabata activity of Meiye 2022, which I collected and sorted out, hoping to help everyone.

Copy of tanabata activity of beauty industry 1 1. Promotion theme

Happy Valentine's Day on Tanabata, a great gift!

Second, the purpose of promotion

1. Use holiday promotion to stimulate customers' consumption and increase the sales performance of beauty salons at the end of the year.

2. Maintain old customers and expand new customers through promotional activities.

3, further enhance the feelings with customers, thereby improving customer loyalty.

4. Improve the strength brand of beauty salons.

Third, the promotion time.

Xx，xx，xx-xx，XX

Fourth, the promotion target.

New and old customers of beauty salons

Verb (abbreviation of verb) promotion form

Redemption+raffle+emotion

The promotion content of intransitive verbs

1, "Thanksgiving Gold Card" promotion

During the Valentine's Day activities on Qixi, all regular customers can get the "Thanksgiving Gold Card" of the beauty salon, and they can enjoy a 28% discount. In addition, during the activity, you can exchange the corresponding consumption amount in the beauty salon with the face value of this card.

2, empty bottle discount promotion

I believe many old customers have bought some products in beauty salons. For those used empty bottles, beauty salons offer preferential activities for recycling empty bottles. For example, you can get a 10% discount on empty bottles. Two empty bottles can be 15% off, and so on.

Seven, promotion matters needing attention

1. Before the promotion, beauty salons can hang banners outside the store, ask beauticians to hand out activity leaflets or call old customers to promote the promotion.

2. Set sales targets for beauticians, arrange corresponding tasks, and give corresponding bonuses according to the compliance rate after the activity.

The day of the annual meeting of the Cowherd and the Weaver Girl is coming, in such a warm and romantic festival. It is also a good day for beauty salons to carry out promotional activities. As Valentine's Day approaches, many female consumers will choose to do something they like. Therefore, beauty salon franchisees may wish to launch promotional activities with the theme of "comparable to Weaver Girl" according to consumers' psychology.

Activity theme:

You are more beautiful than the Weaver Girl &; Tanabata is about to benefit!

Activity purpose:

1. Increase the number of customers for your beauty salon through Tanabata activities.

2. Through the development of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.

3. Through this activity, we should also achieve the function of maintaining old customers.

Activity time:

August 20xx 16 to August 20xx 18.

Active object:

XXX beauty salon all new and old customers

Activity promotion form:

1. Send bills along the street for publicity, and send promotional vouchers to target customers in the local busy streets.

2. SMS promotion, send blessings to old customers and invite them to join the beauty salon.

3. Promote on official platforms such as WeChat one week in advance.

4. advertise in conjunction with other businesses, and push advertisements on the radio if possible.

Activity content:

Scheme 1 "Unlimited True Love": On the day of the event, as long as men buy a "Valentine's Day Love Gift Package" in the store, they can go out to enjoy a long-term membership card in addition to preferential items. For a long time, you can enjoy a 10% discount on basic care items in beauty salons. And if you buy a gift box on Tanabata, you can also get flowers and chocolates.

Activity plan 2 "Vows of Love": This activity will only be held on August 17, the Valentine's Day of Qixi. As long as your husband and boyfriend write their vows to their partners on the day of the event, they will post these touching love stories on the love wallboard in the beauty salon lobby for everyone to witness. As long as couples or couples complete this activity, they can enjoy the facial project package worth 1500 yuan.

Activity Plan 3 "Infinite True Feelings": All female consumers who go to the store to spend money during the activity can get a coupon for the best love story, choose the love story that they think is the most touching, and attract consumers to actively participate.

Precautions for activities:

1. Make the sales tasks of beauticians during the activity, and give them corresponding tasks, and give rewards and punishments after the activity.

Such a romantic and warm festival should also be decorated in a beauty salon franchise store, full of festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.

3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activity 1 and activity 2.

Beauty industry tanabata activity copy 3. Discount promotion

With the theme of "Beautiful Valentine's Day", to celebrate the arrival of Valentine's Day on Qixi, our store launched the "Beautiful Valentine's Day" activity. On Tanabata Day, all the goods and products in our store are 15% off, only for one day. Please bring your friends and enjoy the wonderful time together!

Discount is a common promotion method in beauty salons, and it is also the most acceptable method for customers. Because everyone likes cheap and practical things, the activities of Tanabata Beauty Salon, which focus on discounts, are most easily accepted by consumers and the fastest.

Second, card promotion.

"You are the most beautiful in my heart!" On the theme of Valentine's Day on Qixi in beauty salons, whoever brings a female friend and a lover to our store on Valentine's Day on Qixi will loudly say "You are the most beautiful in my heart" to her and get a 1 Valentine's Day card worth 999 yuan in beauty salons.

Card-style promotion has been tried and tested in beauty salons. The promotion on Valentine's Day on Qixi not only fits the theme, but also drives men to pay more attention to female beauty, and also reflects the beauty salons' concern for female customers. This method is simple and interesting, and can help beauty salons tap many young female consumers on Valentine's Day.

Third, consumption delivery.

Spend Valentine's Day with you in XXX beauty salon! In terms of theme, it is stipulated that anyone who goes to the store to spend all the money in 50 yuan on Tanabata will get a sweet chocolate!

This kind of consumption promotion can effectively stimulate customers' desire for consumption, and it is easy to drive customers to consume. Besides giving Valentine's Day-related gifts, beauty salons can also make adjustments according to their own conditions. For example, anyone who comes to the store for free on Tanabata can enjoy "special" Valentine's Day treatment (such as free facial treatment or a bunch of roses, etc.). ).

Fourth, the Qixi theme competition

With the theme of "Romance", an outdoor kissing contest will be held. If it is stipulated, as long as couples sign up for the kissing contest held by XX Beauty Salon for free on Valentine's Day, the couples who kiss the longest will get the luxury couple package! (The package content can be drawn up according to the actual situation of the beauty salon)

This most direct way of theme promotion can promote people's sense of participation, and it is also very easy to create momentum, which can quickly expand the influence of beauty salons. Maybe beauty salons can also use this activity to tap many shallow customers during Valentine's Day on Qixi.

Verb (abbreviation of verb) integral promotion

Old customers of beauty salons can get double points when they spend 10 yuan in the store on Valentine's Day, and they can also redeem 1 high-end beauty products; Customers who register new members in the store on Valentine's Day can get 50 points ... beauty salons can "send romantic points and gifts!" The integral promotion of the theme can be implemented according to the actual situation of beauty salons.

Beauty salons launched points promotion activities during Tanabata Valentine's Day, effectively increasing the total consumption of customers. You may wish to set the limit of points first. After customers reach one point, they will receive XX gifts to stimulate customers' desire to spend again.

Copy of Tanabata Activities in Beauty Industry 4 I. Theme of the Activities

Love is on Qixi, and love lasts for a lifetime.

Second, the activity time

Xx，xx，xx-xx，XX

III. Contents of activities

Valentine's Day on Qixi originated from the beautiful love story of Cowherd and Weaver Girl, but we can't appreciate each other. This is a couple's festival. Through this festival, lovers can know how to cherish each other better, and single friends who have not found true love can find their other half. Beauty salons can hold blind date parties, collect platform for single friends to register and publicize activities. On August 9 th, the matching activities will be held on the spot. Successful couples will get a certain amount of nursing experience and wedding photos, jewelry, movie tickets and other gifts in the beauty salon. Beauty salons can cooperate with nearby brand stores such as wedding photo studios, jewelry and cinemas. , and support each other to provide event gifts. At the same time, you can also take photos of lovers' love online, collect sweet photos of couples through promotion on major online platforms, select them by voting and forwarding, and finally determine the top ten by voting to enjoy a certain beauty care experience.

Fourth, activity preparation

1.On August 9th, Valentine's Day, prepare the venue layout, including flowers, chocolates, music boxes, balloons, booths and LED lights. At the same time, arrange staff: host, gift distribution personnel, sign-in personnel, Andhadhun, waiter, etc. Activities must be rehearsed more than three times in advance to ensure the flow and arrangement of the whole activity. Flexible arrangements should be made on the day of the event, and dogmatic implementation should not be carried out because of minor mistakes. Should be arranged and promoted according to the actual situation on site.

2. The activity copy should be prepared one month ago, finalized half a month ago, and released through major platforms. The activity should be widely publicized online, and the registration list should be fed back in time, followed up by phone messages.

Verb (abbreviation of verb) matters needing attention

1. The pre-publicity work is extremely important, especially the pictures of the event, the value of the gifts and the copy of the event. These are the keys to attracting customers to participate in the activities.

2. During the activity, beauty salons should unite and achieve results together. At this time, the beauty salon manager should boost everyone's morale and encourage a good state.

3. Rehearse in advance at the event site to mobilize the atmosphere. The activity is for the follow-up paid service, so it is very important to implant advertisements invisibly during the activity and track the interested customers.

Copy 5 of the tanabata activity of meiye is coming on August 28th. As a traditional romantic festival in China, it is also called "Valentine's Day in China".

I. Theme of the event

Family is priceless, and love me is rewarded.

Second, the activity time

20xx August 20th to August 28th

Third, the object of the activity

Husbands (or boyfriends) of participants and members of beauty salons

Four. Activity content

20xx From August 10 to August 6 (before 3: 00 pm), all female friends can receive the best love words, and choose the best love words in their minds to express various rewards. All female friends who participate in the selection can get a beauty salon experience voucher (or a voucher of XXX yuan), and they can get beautiful prizes by participating in the lucky draw;

On August 20th, 17: 00, the selection results were announced on the spot, and five awards were selected, namely, the most touching love story award, the most creative love story award, the most popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);

Verb (abbreviation of verb) activity promotion;

1, key publicity time: five days before the event.

2, propaganda means:

A, send a list (theme: a letter to a man,);

B, hanging banners (activity theme);

C. Poster posting or X-box display (activity description);

D. newspaper clippings;

E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends;

F, others;

Remarks on intransitive verb activities:

1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;

2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the practical action of love;

3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.

4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", they must be removed during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;

5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;

6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.

Beauty industry tanabata activity copy 6 activity theme:

Summer love, Tanabata love.

Activity time:

20xx August 1 ~20xx August 6th

Location:

Xx Beauty Salon Direct Store and xx Beauty Salon Franchisee.

Active object:

Mainly lovers

Activity promotion:

1. Publish news and activity announcements in xx official website, Weibo, forums and other online channels.

2. Distribute coupons and DM leaflets on crowded streets.

3. Post posters and banners in front of the beauty salon.

4. Send roses, chocolates and other romantic lover gifts.

Precautions for activities:

1, the store layout of beauty salons needs to inject festive colors and more romantic Valentine's Day elements, and festive elements such as roses and pink balloons are essential.

2. The package launched by the beauty salon is limited to half a month.

3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.

Activity content:

1, Beauty Package for Couples-Consumption for Men and Women

On the same day of Valentine's Day in China, a special offer was launched. Anyone who buys a couple's beauty package on Tanabata will get a chance to draw a luxury gift package. The prizes include a gold card in a beauty salon, a bouquet of roses and five free facial treatments. These can attract customers to spend, requiring both men and women to spend at the same time.

2, foot massage promotion-intimate lover theme

A journey of a thousand miles begins with a single step. Take good care of his or her feet. Is your love close enough?

The beauty salon has newly launched a boyfriend or husband to massage your girlfriend or wife's feet on the spot, so that she can feel your truest love. On the day of the activity, the couples who enter the beauty salon will draw out nine couples who are willing to massage each other, and the pedicure technician of the on-site beauty salon will personally teach simple massage and pedicure techniques, so that she can enjoy your most intimate thoughts. If you love her, massage her feet!

3. Sweet kiss

During Chinese Valentine's Day, an activity was held in front of xx beauty salon, asking passers-by to hold a kissing contest. As long as you kiss on the stage for more than 3 minutes, you can get the whole body care of the beauty salon and a bunch of roses. This activity is specially prepared for couples.

Copy of tanabata activity of beauty industry 7 I. Theme of the activity

Tanabata lovers, true love is infinite.

Second, the purpose of the activity

1, increase new customers and consolidate old customers in beauty salons through Valentine's Day activities on Tanabata.

Let more people know about our beauty salon and promote our brand through activities.

Third, the activity time

Xx，xx，xx-xx，XX

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

1. In the promotion activities of beauty salons, all men who come into the store to buy products for their girlfriends or accompany their girlfriends to the beauty salons to do projects can receive special roses and chocolates for Valentine's Day at the beauty salons for free.

2. All products or articles consumed by customers will be discounted on the basis of the original price, all of which are 8. 50% off.

3. Anyone who buys "Unlimited Love Activity" in the beauty salon spends 899 yuan. As long as it is proved that it is for his wife (girlfriend) to fully express his love, the beauty salon will prove that it is for your love. You can ask your wife or girlfriend to do facial treatment in the beauty salon for three times for free.

4. Anyone who spends more than 1099 yuan can get a bunch of roses and flowers (9 flowers of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a special person. With a greeting card, you can write whatever you want.

Popularization of intransitive verbs

1. Promotion time: xx, xx, xx-xx, XX.

2. Publicity methods:

First, put two Yi Labao in front of the beauty salon.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C, you can put up big posters nearby to publicize the activity plan of the beauty salon.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.

4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.

Copy of tanabata activity of beauty industry 8 I. Theme of the activity

Family ties are priceless, and love is on Qixi.

Second, the activity time

20xx year x month x day -x month x day

Third, the object of the activity

New and old customers and boyfriends (husbands) of beauty salon franchisees.

IV. Purpose of the activity

1. Use Tanabata Valentine's Day to increase customers for beauty salons.

2. Through the promotion of Tanabata activities, deepen the impression of surrounding consumers on their beauty salons, so as to achieve the role of brand promotion.

3. Give back to old customers through Tanabata activities to achieve the purpose of staying.

Verb (abbreviation of verb) activity promotion

1, publicity time: 5 days before the event;

2, propaganda means:

First, send orders along the street;

B, hanging banners;

C, poster posting and x-box;

D. SMS, WeChat or telephone invitation;

F. Tweets on the public WeChat platform of beauty salons;

E, beautician circle of friends publicity;

Activity of intransitive verbs

During the period of 20xx- 16:00pm, all women can get a coupon for the best love story. As long as their boyfriends and husbands write their love story vows at the event and paste these touching love stories on the love wallboard in the beauty salon lobby, they can get an experience coupon worth 299 yuan and a voucher worth 199 yuan, and they can also participate in the lucky draw.

The results of the selection will be announced on the evening of 17: 00, and three awards will be awarded, such as the most touching love story award, the most creative love story award and the most humorous love story award. The winners will receive a free couple movie package and a 30% discount on any beauty project.

Seven. Matters needing attention in activities

1, Tanabata flyers, advertising language should be infectious and inflammatory.

Therefore, when designing advertising language, Tanabata is a couple's festival, and the theme must be the most reasonable, romantic and considerate, first to impress women, and then to promote men's active participation through women's appeal. When designing leaflets and slogans, we can find another way and use expressions that don't follow the crowd. As long as it is the blessing of three views, "the language is not amazing and endless" is also possible.

2, the activity time should be well grasped.

Romantic Valentine's Day in China is a holiday that all businesses will aim at. Before this day comes, many businesses are already "waiting for opportunities". Generally speaking, a week before the festival, beauty salons had better not do too many promotional activities, so as not to let the flow of Tanabata activities be consumed in advance.

3. The activities should be publicized in a comprehensive way.

In the Internet era, we should not only do traditional propaganda methods, but also use self-media platforms, official WeChat accounts and other promotional resources. A high-quality Tanabata activity tweet can replace the high advertising fee.