Cold light whitening products:
Features: Cold light whitening can quickly remove exogenous pigment stains (such as tobacco stains, tea stains, coffee stains, etc.). ) acts on the tooth surface in a short time, and can quickly penetrate the dentinal tubule to reach the tooth envelope, and has redox effect with pigments (such as tetracycline, excessive fluoride ions, iron ions, etc.). ) deposited here, making yellow teeth white.
Crowd: Smoking, drinking coffee, drinking tea and so on. Causes exogenous coloring of teeth, mostly in young people. Because of certain expenses, they are mainly white-collar workers, mainly gathered in business buildings. There are many business buildings around People's Square, which meet our target customers.
Cost: The main cost of whitening agent: about 2000 yuan each, 8-65,438+00 people use it. The average cost of 200 yuan, other electricity, water, machine loss, labor can be temporarily ignored.
Analysis of food delivery crowd
Crowd: White-collar workers working in commercial buildings are the main ones. There are many commercial buildings around People's Square, which add up to more than 100, including tens of thousands of white-collar workers, which is in line with our target customer base, and the proportion of ordering food is about 70%.
How to participate: Some restaurants that deliver meals don't have napkins, and even if they do, they are poor quality and low grade tissues. We can make our cold light whitening promotion information into exquisite napkins and send them to the delivery restaurant, and send them to the white-collar workers in the business building together with the daily lunch. This can save their costs, improve their grades and increase their added value.
Activity correlation analysis
Activity background analysis: Everyone has a love of beauty, and teeth are related to people's smile and overall image. Yellowing and blackening of teeth are common, especially in business and social activities of young white-collar workers. Nobody wants to laugh. Coffee stains, tea stains and cigarette stains caused by drinking coffee, drinking tea and smoking are the main causes of acquired tooth color in this group of people, which can not be removed by daily brushing. It needs to be removed by professional methods such as sandblasting and tooth whitening in a specialized dental clinic. There are many commercial buildings around People's Square. 1 Line People's Square Station is located in the central area, and it takes less than 20 minutes to walk to * * by subway station. Regional advantages are obvious, transportation is convenient, and it is easy to find and reach.
Activity purpose:
1. Promote the cold light whitening project to the young white-collar workers in the surrounding business buildings at the price of 600 yuan, and realize the actual consumption.
2. Spread * * brand and our service information to surrounding target customers.
3. While carrying out the whitening project, other oral problems are found to drive the sales of other products.
Promotion slogan:
* * The fifth anniversary of oral cavity, with great feedback!
1. original price of cold light whitening of teeth 1560, current price of 600 yuan.
2. Dental implant and orthodontics discount 1000 yuan.
3. Other oral treatment items are 30% off.
Promotion time: July 2065438 1 day to September 30, 2065438 +00.
Promotion method: Make napkins printed with promotion information and deliver them to the white-collar workers in the business building together with the surrounding restaurants at noon.
Scope of delivery:
It starts from Shimen No.1 Road in the west, reaches Tibet North Road in the east, Huaihai Middle Road in the south and Suzhou River in the north, covering more than 60 office buildings with tens of thousands of white-collar workers.
Promotion pricing: Preliminary pricing: In 600 yuan, the cold light whitening price of teeth in medium-sized dental clinics is around 1 1,000-11,500, and that of small private clinics is around 900. There are many dental institutions around People's Square, including nearly 20 within 3 kilometers of Fiona Fang. If there is no obvious price advantage, it is not attractive enough. If it is set above 800, it will give people the same feeling as 65438.
Cost budget:
Paper towel production cost: 0.23 yuan/serving *30000=7000 yuan.
Other miscellaneous expenses: 1000 yuan
Total: 8,000 yuan
Expected effect:
1. According to the probability of the previous promotion of 2‰, 30,000 copies can attract at least 60 people, and 60*600 yuan/person = 36,000.
23,000 napkins, calculated by five colleagues around each person, can at least promote * * hospitals among 6.5438+0.5 million people, and the indirect effect is immeasurable.
The above is a case of cold light whitening promotion plan in stomatology. I hope this plan can help everyone and wish your promotion plan success. For more promotion plans, please continue to see more in this column.