Toyota is a luxury Acura brand founded in Japan in 1980s. It is a subsidiary of Honda Motor Company, aiming to expand the North American market. AcuraMDX entered the China market in February 2007. Acura, Lexus and Infineon are the three major luxury car brands in Japan, but we need to interpret the grade of Acura from two aspects. First, for foreign markets, Acura's appeal in foreign markets is not bad, and the production and sales volume can basically remain above 654.38+ 10,000, which is a symbol of Zhong Da brand; In China, the main performance of Acura is not good, and it is neither cold nor hot from beginning to end. Now it can only become a second-and third-tier luxury car brand. In fact, the brand grade is not static, and the measurement standard is more based on its sales volume and market positioning. Unlike Audi, Mercedes-Benz and BMW, Acura, Lexus, finidi, Lincoln and Volvo are all defined as second-tier luxury car brands in China. With the decline in sales, the status of Acura may further decline. However, compared with the sales volume of Acura, the quality of Acura is still very recognized. In various quality lists, safety lists and customer satisfaction lists, Acura brand is far ahead from beginning to end. In addition, 20 15 to 20 17 won the IIHSTSP+ for three consecutive years, making Acura one of the leaders in the luxury market segment and subverting the view that Japanese cars are unsafe. From the slogan of "Focus on Galloping" released in recent years, it can be seen that the consumer groups targeted by Acura in China market are mainly young people, and the person in charge of sales in China District of Acura also said that the future target customers of Acura are young people who love youth, fashion trends and sports. Million car purchase subsidy