2. 1998 Hyundai Motor acquired Kia Motors, which is a brand of Hyundai Motor Group. 197 The Asian financial turmoil triggered the Korean financial crisis, which made Kia Motors lose its repayment ability. Kia Motors entered a state of liquidation. After it was on the verge of bankruptcy, the South Korean government came forward and ordered Hyundai to acquire Kia Motors.

3. 1998, Kia Motors signed an equity transfer agreement with Hyundai Motor Company, the largest automobile company in Korea, and jointly established Hyundai Kia Motors Group with Hyundai Motor Company in 2000. The group includes Hyundai Motor, Kia Motors and suppliers of modern parts, as well as 19 core enterprises related to the group industry. In the market, Kia and Hyundai operate independently as two companies.

Extended data

Brand culture

1. Kia's name comes from Chinese, where "Qi" stands for up and "Ya" stands for Asia. So Kia means "originated in the East" or "originated in Asia". The name derived from Chinese represents the meaning of the rise of Asia and embodies Kia's mind of rising in Asia and going to the world.

2. KIA Motors' current logo consists of three letters: white oval, red background and bold "KIA". The changed logo will become bright red oval, white background and red word "KIA", giving people a brand-new feeling. KIA Motors' logo is "KIA" in English, which looks like a flying eagle, symbolizing that the company is like an eagle soaring in the air.

Development history

1. According to the standards of other leading automobile manufacturers in the world, the history of Hyundai Motor Company is quite short. It can be divided into three ten-year periods, and the growth and development of the company has a major feature in each decade.

2. With the aid of post-war construction wave, Hyundai Construction Company established Hyundai Motor Company in February 1967. This means that the company began to intervene in the fields of transportation and machinery industry.

The young car manufacturer first chose Ford's British branch as a partner, that is, Ford is responsible for providing Hyundai with the technology needed to produce cars and light trucks. This fruitful cooperation between the two sides has maintained a long-term close relationship between the Korean and British automobile industries.

4. However, in the early 1970s, the management of Hyundai Group made a crucial decision, that is, it no longer only relied on the authorization of foreign models, but simultaneously developed modern automobile models with independent ownership.

5. Pony, the first independent model of Hyundai Motor, was finally put into production by introducing the model of GiorgioGiugiaroItalDesign design studio and adopting the production technology learned from Japan and Britain. This mini-car has achieved great success in the domestic market, and made Hyundai the first in the domestic market for 20 years.

Car logo story

1. The symbol of Hyundai Motor Company is that there is an oblique letter H in the ellipse. The ellipse represents the earth, which means that modern cars take the whole world as the stage to carry out the global management of enterprises. The oblique letter H is the first letter of HYUNDAI Motor Company English, and it is also a visual artistic expression of two people shaking hands, representing the mutual trust and support between Hyundai Motor Company and customers! The ellipse not only represents the steering wheel of a car, but also can be regarded as the earth. The combination of the two implies that modern cars are all over the world.

The Chinese meaning of "drive your way" is: drive in your own way. This slogan reflects Hyundai Motor's willingness to meet customers' needs through continuous innovation, and its willingness to go all out to let customers and Hyundai Motor pursue a confident and bright future together.

References:

Baidu Encyclopedia-Kia

References:

Baidu Encyclopedia-Modern