First, HM brand introduction:
HM is a clothing brand hennes &; MauritzAB (Hynes &; Morris, H&; M), founded by Erling Persson in Stockholm, Sweden on 1947, mainly sells clothes and cosmetics. HM's largest market is in Germany, followed by Sweden and Britain; The brand has 65,438+05 offices, 22 production offices and more than 3,000 specialty stores worldwide, covering 28 countries. 20 15 July h&; M invited David Beckham to shoot the latest advertisement with comedian kevin hart.
Second, the brand concept:
"Focus on one place", focus on superior resources, focus on casual wear in the clothing industry, and be deep, detailed and refined in this field. HM will focus on the Chinese mainland market in 3~5 years, and will not explore the international market easily, blindly or in vain. Only after the leading position in the domestic market is established and stabilized will we consider expanding overseas markets.
Hennes company. MauritzAB brand focuses on 18 ~ 25-year-old young and energetic consumers in age positioning, and will never change and extend easily.
References:
HM official website