The world is in your eyes (Sina), and I am in charge of my site. "(m-zone)
Longing for infinity. (Askformore Pepsi) White inside and red inside, different from others. "(Yaqian skin care products) Wang!" (Want Want Eat Food) Love for Crystal will never change. A diamond is eternal, and an eternity. A new concept of calcium supplementation, absorption is the key. "(Long Mu Zhuanggu Granule) has good teeth, ah, good appetite, great figure and delicious taste. Are you sure that the blue sky will be cured by six methods? Come on, come on, give me a feeling ... "(Coca-Cola) Xinfei refrigerator: Xinfei advertisement is well done, but not as good as Xinfei refrigerator; Dabao will see you tomorrow and Dabao will see you every day; It's really good to be good to everyone, and it's really good to be good to everyone; Crane dances on white sand, and my heart flies; Unicom: Love is a Chinese knot, and Unicom has a loving heart; Loving you equals loving yourself; CiCi, a beverage jelly; Rejoice is so confident.
Five Blessingg Xin Naokang is kind-hearted and kind-hearted, so he is healthy; Everyone on earth knows; I always use carved cards to make soap, transparent soap, I still use carved cards; Adele treats colds, 8 kinds of colds, and one medicine works at the same time;
Hehe, I have nothing to do on the night shift, and I only think so much!
China Unicom: Love is a Chinese knot, and Unicom is universal.
Remy martin: As soon as remy martin opens up, good things will come naturally.
Eye drops advertisement:
"After dripping this kind of eye drops, turn your eyes a few times and let the eye drops spread all over the world. 」
M&M chocolate: insoluble in hands, only soluble in mouth.
Nokia: People-oriented Technology
De Beers Diamonds: Diamonds last forever, and one lasts forever.
Nike: Just do it.
Volkswagen Beetle: I think it is better to be small.
Pepsi: the choice of a new generation
Advertising language is the eye of the brand, which is of unusual significance for people to understand the brand connotation and establish brand loyalty. Let's take a look at how these well-known world-class advertising slogans build world-class brands.
* mergers and acquisitions; M chocolate: insoluble in hands, only soluble in mouth.
This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.
* Pepsi: the choice of a new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.
* Volkswagen Beetle: It's better to think small.
In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.
* Nike: Just do it.
Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the transformation from Just Do It to I Have a Dream. Nike's influence is gradually declining.
* Nokia: People-oriented technology
It seems that people-oriented technology was not first put forward by Nokia, but the connotation of this sentence has been fully exerted. Facts have proved that it is this concept that has made Nokia become the first brand in the mobile phone market from a small brand. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it has the essence of words.
* De Beers Diamonds: Diamonds last forever, but one lasts forever.
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It is proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.
* McBride's coffee: Didi is fragrant and meaningful.
As the second largest coffee brand in the world, Maxwell's advertising language is a language classic. Unlike Nestle, Maxwell has a better sensory experience. Although it is not as straightforward as Nestle, it conforms to the artistic conception of coffee, and at the same time, it closely combines the mellow taste of Maxwell coffee with the inner feelings, which can also stand the test.
Shan Ye Piano: Children who learn piano will not go bad.
This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step.
Shan Ye is very clever in this respect.
* mcpherson Coffee: Good things should be shared with good friends.
This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.
* remy martin XO: As soon as remy martin opens up, good things will come naturally.
Noble remy martin is not enjoyed by ordinary people, so drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, something good will happen. With such auspicious "divination", who doesn't want to drink remy martin? Especially those nobles, are convinced.
* Dove chocolate: rich and smooth milk.
The reason why it is classic enough lies in the psychological experience of "silky feeling"; Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.
* Intel: Give the computer a Pentium kernel.
Intel's microprocessor was originally named X86 and did not have its own brand. In order to highlight its own brand, since 586, the running speed of computers has been defined by how many Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies in order to put the words "intelinside" on products and packaging, while "giving computers a Pentium kernel" was a pun, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessor.
* Toyota: Everything will be fine in the end. There will be Toyota.
In 1980s, in addition to domestic cars, only Japanese cars were imported from China. As the largest Japanese automobile company, Toyota naturally took the lead in the China market. This wonderful slogan was in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.
* Goldlion: A Man's World
Goldlion's success lies not only in a good name, but also in its successful positioning. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan generally reflects the positioning and core values of Goldlion.
Sassoon Shampoo: My brilliance comes from your elegance.
Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as their brand image ambassador, and used Vidal Sassoon: The Movie's own name as the brand, thus establishing the image of professional shampoo and hair care, while "My brilliance comes from your elegant demeanor" has the sense of finishing touch.
Philip: Let's do better.
Philip's achievements in the field of household appliances are obvious to all, and it has become the most profitable electrical appliance group among the top 500. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Aido moved out an effective version of "We have been working hard."
Levi cowboy: Different cool, same pants.
Levi's Jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans have captured the cultural characteristics of this group of people, and appeared together with ever-changing advertisements with the image of "cool" to impress the new "cool" people at the forefront of fashion and keep the brand fresh and lasting productivity.
* Free blood donation: I don't know you, but I thank you!
Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects the voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.
* Nissan: There were swift horses in ancient times, but today there are Nissan cars.
And Toyota entered the backward China market almost at the same time. Their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. In the marketing of China, Nissan Motor Company used a very traditional advertisement from China: In ancient times, there were swift horses, but now there are Nissan cars, which narrowed the distance with Chinese people and thus established Nissan's second position in China.
* BMW: driving pleasure and unlimited innovation.
BMW and Mercedes are excellent cars. The difference is that Mercedes-Benz embodies dignity and identity, and car owners often hire people to drive. BMW is different. Although it also represents identity, it obviously belongs to the younger rich class. They often drive their own cars to experience the driving pleasure of BMW, which is also the charm of BMW.
*555 cigarettes: extraordinary, mellow and satisfying.
The internationally famous cigarette brand 555 is the star of this track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, satisfies the psychological feelings of smokers with aggressive language style, and makes smoking a psychological experience.
* 7-up drink: non-cola
Facing the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, Qixi used reverse thinking to position itself as a non-Coca-Cola carbonated car, which distinguished itself from Coca-Cola and Pepsi-Cola, but achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Qixi.
* Tissot Watch: Swiss Tissot, World Shuttle
Tissot is a famous Swiss watch. Its advertising language is simple and its rhyme is easy to remember. It is a model of the ingenious combination of communication language and China language in international brands.
Kodak: This is the moment.
The first brand in the film market never emphasizes its color saturation, particle fineness and other indicators, but uses wonderful and unforgettable moments in life to impress consumers, stay in beautiful moments and give you eternal memories. This is the eternal theme of Kodak film. Whether "Every Moment of Life" or "This Moment" is a concentrated expression of the theme.
& ltbr & gt* Motorola: Flying over infinity
In the simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again.
The rapid economic development in China has created a number of outstanding domestic enterprises and well-known brands. Among them, those communication languages that have been tested by the market have become an integral part of brand value, which has injected spiritual food into the brand and well interpreted the core values of enterprises and brands.
* Haier: Haier, made in China
Domestic household appliances have always been regarded as cheap and good, and even if they are exported, they are rarely made into domestic brands.
Haier, the leader of home appliance enterprises in China, is in R/> ? When the national electrical industry matures, it decisively plays the banner of "Made in China" and shouts confidently, which inspires the self-confidence of Chinese people and enhances national pride. As far as advertising language itself is concerned, beauty lies in a "creation", which is concise, powerful and full of confidence.
* Unicom: Love is a Chinese knot, and Unicom is universal.
The symbol of Unicom is the image of a Chinese knot, which itself is full of affinity. The birth of China Unicom has made great contributions to the development of communication industry in China. They challenged China Telecom again and again, and gradually developed in the competition of high-quality service and low price. Unicom naturally integrates its logo and brand name into the advertising language, achieving harmony and unity from appearance to spirit, which embodies the spiritual concept of the enterprise.
* Business communication: Technology makes you more relaxed.
The rise of business links is a miracle. They use easy-to-use business links to explain what "technology makes you easier", that is, to make life more orderly and convenient with simple operations. This is the benefit of high technology. With the overwhelming advertising, BusinessCom has created a market.
* Fiyada: Once you have it, you have no choice.
When people's quality of life reaches a certain level, watches are no longer such a single purpose. Fiyta connects itself with identity with noble quality, which makes people wear Fiyta watches and feel more extraordinary temperament and exclusive respect. If you feel this way, would you choose another watch?
* Li Ning: Keep the excitement to yourself.
The best sporting goods in China is probably "Li Ning". Sporting goods are the world of young people. You must create a unique brand personality to attract them. Nike's success is proof. Li Ning's brand road is not smooth sailing, neither a Nike superstar nor an international background of Reebok. "Keep the wonderful things for yourself" is also in line with the mentality of teenagers. Who doesn't want to be wonderful?
* Master Kong: Delicious and visible
Taiwan Province brand made a fortune in Chinese mainland. The standard "flowers inside the wall, red outside the wall", an ordinary instant noodle, is really not easy to make delicious food visible. Master Kong is currently the largest food enterprise in Chinese mainland, and its products are not limited to instant noodles, but also well-known brands in the fields of beverages and biscuits.
* Changyu: legendary quality, a century of Changyu.
When imported red wine swarmed into the China market, domestic red wine represented by Changyu was not repelled, but enriched the connotation of wine culture by shaping Changyu's century-old brand image, which made a national time-honored enterprise with legendary quality stand firm.
* Xinfei refrigerator: Xinfei's advertisement is not as good as Xinfei refrigerator.
This advertisement caused controversy. Linguistic academics, advertising critics and competitors all joined the discussion, for better or worse. Xinfei has nothing to do with it anyway. Advertising can attract such extensive attention, after all, it is successful, and the popularity of Xinfei has increased. In the future, Xinfei will be firmly in the top three position in the refrigerator industry, which is still in use today.
BMW's advertising slogan-Even if you tear it to pieces, it is still a beauty (abroad). Driving pleasure, innovation limit.
Bmw 7 series car slogan-the art of life belongs to you.
Mercedes-Benz slogan-lead the times and control the future.
Audi car advertising slogan-breaking through technology and enlightening the future
Cadillac car advertising language-a combination of strength, speed and luxury.
Franklin brand car advertising slogan-a car that will never bring you trouble.
Public Advertising Language —— A Model of Automobile Value Out of Love for Automobile
The advertising slogan of Volvo Cars-Love Life, Enjoy Life. For)
Ford motor advertising slogan-your world, from now on unbounded.
Nissan's slogan-beyond the future
Band-Aid Ake brand car advertising slogan-it's beautiful to sit in, and it's more pleasant to be seen to sit in.
& ltbr & gt The advertising slogan of the Beetle car-the appearance of the car has remained unchanged, so the appearance is ugly, but the performance has been improving.
Toyota's advertising slogan-everything will work out in the end, and if there is a road, there will be a Toyota car, which is farther and more free.
Chrysler's advertising slogan-if you don't consider our Chrysler when buying a car, you will suffer, not only you will suffer, but we will also suffer.
Fitter's car advertising slogan-create a new era of Fiat, reinvent yourself, threatening, Super Rema 1000.
Modern automobile advertising language ―― Have you achieved anything in controlling modernity?
Skoda car advertising language-concise and smart;
Citroen car advertising slogan-want to be before you;
Kia Motors advertising slogan-all for you;
Omega car advertising language-successfully conquer the twists and turns of life
Opel car advertising language-German technology easy to enjoy
Renault Car Advertising Language —— Make Cars Small.
Advertising slogan of British mini-car-is she cute? (ISITLOVE？ )
Audi A4 car advertising language-dynamic legend
Audi 100 Car Slogan-Take China Road, Take FAW Audi.
Beijing Hyundai Motor Advertising Language-Pursuing Excellence and Creating Happiness;
Sonata Car Advertising Language ―― A New Model of Measuring Value by New Forces in China
Guangzhou Honda automobile advertising slogan-world quality, come down in one continuous line;
China's car advertising slogan-beyond expectations, beyond self;
Buick Car Advertising Language —— Contemporary Spirit, Contemporary Car
Buick Regal car advertising language-heart drive, follow-up, dynamic and static combination;
Accord car advertising language-activate new power, new Accord, new power, new appearance
Mazda 6 Automobile Advertising Language —— Charming Technology
Mondeo car advertising slogan-leading lies in your courage.
The slogan of Bora car-driver's car, fast and happy.
Buick Excelle car advertising language-go all out and forge ahead;
The car advertising slogan of the Seine River-I decide the routine, and there is no need to choose between the sense of movement and the sense of beauty.
The slogan of Bora car-driver's car, fast and happy.
Sunshine Car Advertising Language —— Experience Sunshine Life
Nissan's slogan-Paramore, Excellence.
The slogan of Familia automobile advertisement-a new member of harmonious life with harmonious agility and gentlemanly demeanor
Maxima's car advertising slogan-Thunder Power, indulge thousands of miles.
Maxima II car advertising slogan-how wild the heart is, how far the future is.
The slogan of VIOS Auto-a global car with leading technology, makes life happy.
Fit car advertising slogan-external touch, internal temptation
Elantra car advertising slogan-give me a good name and give you a beautiful car.
The advertising slogan of Fiat Siena is achievement, which is also an interesting and colorful passion for life.
Fiat Palio?
The slogan of the weekend car-Space is beyond imagination, live in paramore.
Sail car advertising language-quality new life
Leading car advertising language-humanized technology
POLO car slogan-as weird as POLO "
Carnival car slogan-passion all the way * * * wonderful
Vezi Car Advertising Language —— A Classic Car Beyond Expectation
The slogan of golf car-life is life-the masterpiece of world classic hatchback, natural scenery.
Goyle's car advertising slogan-in fact, what is even more rare is that my dynamic Goyle is different, as long as it is always classic and not fashionable.
Chery Fengyun Automobile Advertising Language-Everything moves.
Chery Yun Qi Automobile Advertising Language —— Motive Force
Chery Oriental Son Car Advertising Language-Everything is under my control
Fukang car advertising slogan-take Fukang road and take Fukang car to meet your needs in all aspects.
Santana car advertising slogan-Shanghai Santana, the new car trend is not afraid of Santana going all over the world.
Jetta car advertising language-rational choice
Elysee car advertising language-wonderful interpretation of exquisite life
Guangzhou Peugeot Automobile Advertising Language ―― A New Generation of Automobile Industry
Peugeot Huapu car advertising language-life dreams can be carried.
Prima car advertising slogan-five seats+two seats ● The new city life broadens the city life.
Lubao automobile advertising language-Hafei Lubao, a modern fashion show, is full of wisdom.
The slogan of Big Dipper's automobile advertisement —— Embark on the journey of nature and environmental protection
QQ car advertising slogan-show my true colors, want to be happy, find QQSpark car advertising slogan-just for you.
Pastoral car advertising slogan-life should have an ideal Alto car advertising slogan-I miss you everywhere, good cars are limited, and surprises are infinite.
Fowler's car advertising slogan-space far exceeds imagination-Fowler's car advertising slogan-E-car Songhua River car advertising slogan-I chase you thousands of miles.
Racing slogan-Life follows your heart
Platt Car Advertising Language —— A Good Car in One Step
Geely Automobile Advertising Language —— Create a good car that ordinary people can afford, and lead a colorful, passionate and bright life.
Cheetah car advertising slogan-Cheetah car will never let you down. Beyond your imagination, below your expectation.
Advertising slogan of price red-flag car-Take red-flag car and take China Road.
Hongqi Shi Ming Business Edition Car Advertising Language —— Creating a New Business Concept GL8 Car Advertising Language —— A New Realm on Business Travel.
Odyssey car advertising language-driving the new landscape of life
Ruifeng automobile advertising language-modern modern automobile
Jiangling motors's slogan-Shun Shun, go home safely.
Flickr Car Advertising Language ―― A New Space for Autonomous Life
Slogan of Pajero sports car ―― SUV in the true sense.
Jeep's car advertising slogan ―― Sudden heroism
Paladin's car advertising slogan-indulge in a vast world and control the dream of freedom