Today's business field is still the brightest pearl on the golden street. The new building and the old building were dazzled by beautiful neon lights. When we walked into the dazzling world and felt the "field" gas constantly emerging in the commercial field, she had gone far beyond the simple combination of counters and commodities and became the embodiment of the perfect combination of business and culture.
The encouragement field was built in 1928. It was built by the general manager of Bao Jing Coal Sales Department of Jingxing Mining Bureau and the comprador Happy Bridge. It was the largest department store in North China at that time. The plaque of "Tianjin Quanyechang" was inscribed by the famous calligrapher Hua Shikui. At the time of opening, the logo "Advise me to be diligent, develop business and increase the market" was hung high at the venue. Investors do not directly participate in the operation, but adopt the way of attracting investment from cargo space. At most, there are more than 300 large and small merchants and booths in the building. There are eight entertainment venues in the venue, including Tianhuajing Theater, Tiangong Cinema and Tianleping Theater, which are collectively called "Eight Days". Quanyechang, which integrates shopping, entertainment and leisure, is a famous old commercial brand in China. The building is located atNo. binjiang road 152 toNo. 166 in Heping District. It is a historic building with special protection level. It was built by Yonghe Construction Company, a French businessman, and designed by Moulay, a French engineer. The building is a five-story building with frame structure (eight floors locally), with stone veneer, various windows and architectural forms. 1964 was assigned to work in Quanyechang from Tianjin No.2 Business School. After entering the market, I was really excited when faced with spacious shops, winding stairs, bronze plaques and dazzling goods. A major feature of the shopping mall in those days was the display on the top of the cabinet. That is, at the top of each counter, there is a group of physical models made of goods, and each group of "three-dimensional sculptures" has a distinct theme. For example, the top of the soap counter is made of soap in the shape of Tiananmen Square. Exquisite placement and clear meaning are amazing.
The most striking thing is the glass window on the outer wall of the Quanyechang. Here, artists have carefully designed many electrical goods displays, such as the miniature of China's first artificial satellite orbiting the earth in 1970s, which has been playing the music of Dongfanghong. This group of window displays attracted tourists to stop and watch, and became a beautiful cultural landscape on Binjiang Road.
In the period of planned economy, Quanyechang was the main supply base of commodities needed by Tianjin people, and its operation has been very prosperous. At that time, each floor had its own marketing hotspot. Bicycles, sewing machines and wardrobes on the first floor of Tian Xiang; Nylon stockings of Ye Quan Yi Building, leather shoes on the second floor, 9-inch small TV set on the third floor, Meihua brand watch on the fourth floor and Sanwu brand clock all satisfy customers' appetites at different times. At that time, before opening every day, more than 100 customers would gather outside all the gates around the business field. After the bell rang, they swarmed in, scrambling to start a "short race" of running stairs.