I. Market position
Fujian seafood market is located at the intersection of Fujian Road and Avenue of Stars, about 400 meters away from Tacun Market, a large farmer's market in Nanning, and about five minutes' drive from the city center.
Clock drive.
Second, the surrounding business.
1. Fujian Road is relatively narrow, and most of it is a unit dormitory area. Its streets are dominated by chaotic commercial layout, such as fruit stalls, locks and cars, and waste collection.
Has formed a certain commercial atmosphere.
2. From the intersection of Fujian Road and Avenue of Stars to the Dancun turntable and to the north of Avenue of Stars, there are mainly favorable Kelon supermarkets, furniture malls, capital furniture cities and rivers.
Southern cinema, etc. Most of them are mainly related to the daily necessities of residents.
3. Fujian Road meets Wuyi Road, and the commercial status within Wuyi Road 1000m mainly includes Tancun farmers' market, middle and low-grade hotels, supermarkets and snacks.
Shops, banks, pharmacies, shoe stores, etc. The flow of people here is larger than other sections, mainly because of the commercial drive of the village market.
4. Along the road south of the Avenue of Stars to Hong Ting, the business atmosphere here is almost zero, mainly influenced by municipal roads.
5. The seafood market is about 600 meters away from "10+ 1 Avenue", and is currently inviting investment. At present, there is no big commercial climate in the avenue, and tea is the main thing in the east.
Mainly based on zero-sum snacks, Hualian Supermarket in this sector is a market with a relatively large flow of people at present; The western section of "10+ 1 Avenue" has little impact at present.
Commercial format. The early motorcycle trading market located in the exhibition hall now only deals in motorcycle parts, motorcycle maintenance and used cars, with a small flow of people.
Summary: Seafood market is located in the old city, surrounded by old public houses, which are relatively shabby, but the population in this area is relatively concentrated and the flow of people is relatively large.
It's huge.
Third, the predecessor of the market
Fujian Road Seafood Market was formerly a short-distance passenger station, and the shuttle bus service was mainly sent to the towns and villages in Yongning County. However, due to the relocation of the passenger station, the city
The fields are idle.
The formation and management of seafood market only started in recent years, and it is getting more and more prosperous. At present, the operation pavement of the market has been "paved", mainly based on
Mainly engaged in marine fish, shrimp and crab, wholesale and retail simultaneously.
Fourth, the current market situation.
1. Most of the pavements on the market are the buildings of early passenger stations, and there is no major adjustment. The pavements along Fujian Road and Avenue of Stars are mainly two floors.
The first floor of the east pavement of the market gate mainly deals in seafood, and the mode of operation is mainly wholesale and retail; There are no commercial formats related to seafood in the west, and most of them are grocery stores.
Studio and other operations. The second floor is rented as a dormitory, and the tenants are mostly business households on the first floor.
In addition to seafood, there is a small area in the market for fruits, vegetables, eggs and meat products that residents need daily, mainly distributed on the ground floor of a building.
However, other business premises on the ground floor of the building are used to deal in seafood products. On the second floor is Gulangyu Restaurant, which entered the market earlier and operated seafood business, and on the third floor.
It is a "big bamboo shed" restaurant, but it is also an open-air place with a relatively simple business environment.
As the seafood market is booming, the market has built a new building with one or three floors in the open space of the old station, and the bottom floor is engaged in seafood. The main operating modes are as follows
Retail, the pavement is booth-style, and there are about 95 operating booths on the ground floor of the building. The second and third floors are Peng Honghai Fresh Food City.
4. The largest seafood hotel in the seafood market is Dayouyuan Hotel, with reasonable grade distribution, which can fully satisfy different diners.
Grade requirements.
There is an open space in the market as a parking lot for diners to park.
Verb (abbreviation of verb) market operation:
1. Seafood operators:
According to the survey, the main business modes of seafood operators in the market at present are wholesale and retail, among which Fujian Road and Avenue of Stars are the main ones.
For home use, the main mode of operation is wholesale, and the business situation is the hottest in the early morning. Its customers are mainly hotels in the city, and they are generally wholesale in large quantities.
Its customers are relatively stable, so the daily wholesale turnover is not much different. Followed by the off-duty time at night, but this time is mostly retail, but because of these experiences,
Business households sell fewer kinds of seafood, which is generally not as good as retail-oriented seafood business households.
Business households mainly engaged in seafood retail are mainly concentrated in the basement of Peng Hong Food City, because they are more concentrated and have more types of business.
Patronize the business premises according to the preferences of ordinary diners. However, the general sales peak in this business place is mainly concentrated at tonight's time, and the sales peak is from day to night.
At this time, business is relatively light.
2. Hotels in the market:
At present, the hotel business in the market mainly focuses on people's normal dining time in the evening, and eight o'clock is generally the peak time for hotel business. The service base provided by the hotel
Basically similar, in addition to the general seafood business, it also provides services such as processing materials for diners. Most hotels in the market are in the form of hall+box (free)
Meet the different needs of different diners.
3. Import and export of commodities:
According to the survey, most of the seafood on the market is purchased from coastal cities such as Beihai and Fangchenggang, and its transportation means are mainly small and medium-sized trucks. There are several seas.
Fresh seafood is imported from outside this area. In order to ensure the fresh quality of seafood, it is usually transported by air, which is generally more expensive. In order to ensure the fresh quality of seafood,
In order to reduce losses and costs, business households (mainly wholesale) in the market generally purchase goods in the early hours of the morning to ensure that they can supply goods before big customers come to pick them up. ordinary
It is a partnership between several business owners to ask for a batch of goods.
Retail-oriented business households mostly purchase goods before evening, but the purchase volume is not large, so most people pick up the goods in the same car. There is also a courier in the early morning, but
Not much. Mainly engaged in daytime business.
4. Market rent status:
L business family
Business households are mainly wholesale and retail.
Paving area (㎡) 16-32/ layer 3-5/ point
Rental price1200-1600 yuan/second floor? 600-800/ point per month? moon
Sign the contract once a year.
Compared with other people who entered the market earlier to run the restaurant business, antique island has about 22 boxes for diners to use for free. But the equipment is relatively simple.
Dazhupeng
3F
About 105×35
About 3675
9— 10
The bamboo shed is located on the upper floor of Gulangyu Island, that is, the top floor. For open-air operation, we have built our own business premises.
Penghong seafood food city
2F+3F
About 83× 18/ layer
Approximately 1494
15— 17
There are about 26 boxes on the second floor of the food city, which are equipped with toilets. The third floor is the lobby.
5. Traffic conditions in the market:
The main entrance of the market is located in Fujian Road, about150m away from the intersection. The road is relatively narrow, and the business households on the roadside do not have certain business points, so it is chaotic.
Thereby affecting the smooth flow of traffic. At present, there are no bus lines at the entrance of the market, but there are many bus lines from south to downtown that can pass through the market.
There are: No.5 bus, No.41bus, No.21bus, No.31bus, No.21bus, No.39 bus, etc. It is convenient for diners to go to the market by bus.
Summary:
The market has developed on the basis of the original passenger station, and the original infrastructure has not been changed accordingly. So as far as this market is concerned, its correspondence matches.
Condoms are a little behind.
Fujian Road is relatively narrow, which affects the accessibility of traffic to some extent.
Located in the old city, its image and supporting facilities can not reach a new level.
The consumption power of the surrounding residents is not high, and most of them are diners outside the region.