The Olympic torch relay is a prelude to the Olympic Games, a powerful link between the ancient Olympic Games and the modern Olympic Movement, and the most important communication tool after the Olympic Games itself. During the 65,438+000-day relay, the torch relay spread the Olympic spirit, conveyed the message of friendship and peace, and ignited people's enthusiasm for the Olympic Games. The Olympic torch relay is the most powerful communication activity carried out by the organizing committee of the host country of the Olympic Games to raise public awareness of the Olympic Games and create publicity spots. The torch relay gives the people of the host country an opportunity to fully feel the power of the Olympic Games, and also gives the host country and the host city an opportunity to show themselves.