A few days later, the Geneva Motor Show originally planned to be held in Switzerland from March 5 to March 15 also received uncertain news. The reason is that 13 large automobile manufacturers including Cadillac, Citroen, Ford, Jaguar, Lamborghini, Land Rover, Mitsubishi, Nissan, Opel, Peugeot, Subaru, Tata and Volvo announced that they would not participate in this year's Geneva Motor Show. In addition, due to health and safety considerations, it is unknown whether the Geneva Motor Show can be held as scheduled. There is no official response yet, but I want to talk about four potential obstacles to the Geneva Motor Show in the light of the current automobile market environment.
The black swan incident laid a question mark.
Earlier, a spokesman for the Geneva Motor Show said that only 65,438+0% of the tourists attending the auto show came from countries outside Europe, and the organizers will also carry out detailed cleaning and disinfection work on the interior of the exhibition hall and carry out publicity activities to reduce infection for staff, exhibitors and tourists.
However, this special event has attracted worldwide attention. A British data analysis company said that if several car companies choose to quit because of security risks, it may cause a chain reaction, leading to more car companies quitting, making the auto show unable to be held normally.
The attraction of large international auto shows is getting worse and worse.
The first reason mentioned above is unexpected. The following three reasons are the problems that several major international auto shows, including the Geneva Motor Show, need to face.
For example, the attraction of large international auto shows is declining. Take the 20 19 Geneva Motor Show as an example, the number of tourists was 500,000, down 20% year-on-year. Frankfurt Motor Show, also an international auto show, saw fewer than 600,000 visitors in 20 19, down 30% year-on-year.
Due to the obvious decline in the number of exhibitors at the 20 19 Frankfurt Motor Show, the German Automobile Industry Association had no choice but to change the address of the next auto show to one of Berlin, Hamburg and Munich.
Why is the attraction of large-scale international auto shows falling so fast? A big reason lies in the development of Internet technology. "Technology is a double-edged sword" is an apt description of this situation. On the one hand, major car companies enjoy technology dividends, develop black technology, and enhance product competitiveness and sales; On the other hand, consumers can learn about new car information for the first time with the help of Internet technology, and the publicity and timeliness of auto show will be greatly reduced.
Another reason is that the rise of emerging markets has caused a diversion effect on them.
Cost control of major automobile companies
As we all know, a series of activities such as participation, exhibition viewing, drainage and publicity during the auto show cost a lot, which brings great pressure to the marketing budget of major car companies. The above-mentioned 13 car companies all missed this year's Geneva Motor Show on the grounds of tight costs.
BMW cut its expenses by two-thirds at Frankfurt Motor Show 20 19, and its exhibition area was reduced from 10000 square meters to 3000 square meters. Audi, Mercedes-Benz and other brands also announced that they would not participate in the new york Auto Show held in April this year.
In the cold winter of the global auto market, many auto companies are laying off employees and cutting costs to reduce costs. In addition, even if the situation is not difficult, brands like BBA need to reduce costs, increase income and reduce expenses as much as possible in order to obtain enough funds to join the electrification field and other technical fields.
At a time when every penny has to be spent on the cutting edge, major car companies are more willing to focus on auto shows in key markets and market segments, rather than large-scale international auto shows that cost a lot.
Obstruction by environmentalists
In recent years, climate change has aroused people's continuous concern. Even though all countries have issued strict exhaust emission standards, car companies have racked their brains to minimize emissions, but environmentalists still feel that it is not enough.
During the Frankfurt Motor Show last year, an environmental organization named Greenpeace wore green clothes and held yellow slogans that read "Stop driving, change the climate" and "Wilkes Wade has no climate killer" to protest in front of the exhibition hall.
It is also reported that the climate change protest organization named "Extinction Rebellion" will destroy this year's Geneva Motor Show, and they held a demonstration at the Brussels Motor Show last month. The organization protested in various ways, such as blocking streets, throwing "fake blood" at copper cows on Wall Street, sticking hands on electric buses with glue, and "flying around" as bees.
Write it at the end
In any case, I still hope that this year's Geneva Motor Show can be held as scheduled, and the current auto market is already exhausted. A large-scale auto show can rejuvenate the spirit of all car companies and all autobots. The problems behind the big auto show also need to be thought deeply by people in the industry.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.