There is little difference between the two music platforms in terms of interface friendliness and sound quality. They all belong to the top music platforms in China, with similar advantages in technology and resources. However, based on the needs of commercialization, QQ music shines with seven characters in every corner that can be seen-"Open Green Diamond Deluxe Edition". This is undoubtedly a double-edged sword. On the one hand, it increases the income and stickiness of some users, but on the other hand, it is bound to arouse the resentment of some users, thus losing these users.
From the recommendation mechanism, both products attach great importance to personalized recommendation. Netease Cloud Music and QQ Concert analyze users' interests and preferences according to their historical song lists, so as to recommend songs with similar types to users. From the user feedback of the two platforms, the personalized recommendation function of Netease Cloud Music and QQ Music is very popular, and it is difficult to distinguish which is better.
From the sharing function, QQ music can only share music to Tencent's social platform. For example, QQ, WeChat, QQ space and so on. The sharing interface basically belongs to the conventional sharing interface, and there is not much new idea. In addition to regular music sharing, users of Netease Cloud Music can automatically generate lyrics/comment pictures from a paragraph of lyrics/comments, and then share them to Cloud Music Dynamics, or Weibo, WeChat and Yixin.