Shuangbaijia is a famous supermarket chain brand in Chinese mainland. According to relevant information, the company was founded in the early 1990s/kloc-0, and its headquarters is located in Shenzhen, Guangdong province. Its brand logo is two penguins, which symbolizes the enterprise spirit of "friendship, cooperation and win-win situation" and also symbolizes "double hair" (the slogan of "a hundred chains, a million homes"). Shuangbaijia once opened many stores in Chinese mainland, providing consumers with necessities such as food, daily necessities and household appliances, which promoted the development of retail industry in China to some extent. However, due to fierce market competition and poor management, Shuangbaijia gradually withdrew from the Chinese mainland market in the mid-2000s.