First of all, it is inseparable from market research. Business personnel should carefully investigate the market (friends, maps, telephone directories of post offices, competitors, poultry sellers in farmers' markets, animal husbandry bureaus, farmers, etc.). ) Before they arrive or not. After arriving in the local area, the salesman can first find a hotel or go to the market according to the actual situation.

After the salesman arrives at the destination, he must first investigate the farmers, and he can go directly to the farming community or the village where farming is concentrated.

Let's design a dialogue: men can be called master (teacher) or brother, women can be called sister, and older people can be called aunt. We can change our names at any time according to local customs, but we should pay attention to local customs and don't talk nonsense, especially when we meet Muslims.

Salesman: Hello, Big Brother (Big Sister). Excuse me, I'm a salesman of XX Company. This is my business card. My name is XXX. I wonder how many chickens you have. What kind is it? Where do we mainly get preventive medicine here? Who gave the chicken?

Be sure to say (and take out promotional materials) after asking: this is our information. Please have a look when you have time. I believe it will help you. If you encounter problems in aquaculture, you can call for relevant information at any time, and we will do our best to help you. In general, farmers who ask about these contents will tell you the truth.

Secondly, choose and visit customers purposefully. Only by conducting an extensive and in-depth investigation in the local area can we know how many local dealers there are, who has a certain prestige and influence in the local area, who sells the best in the local area, who has the highest credibility, and so on. In this way, the salesperson can go to the dealer as follows.

The following are the conversation skills that I recommend to readers for new marketers to seek distribution agents for reference. If you know who the boss is, you just have to say, "Hello, is boss Wang busy? If the customer is selling goods, the salesman should say: you are busy first! ) "The business personnel should carefully observe which companies mainly sell veterinary drugs in this store, and which one sells the most? While observing, help the boss to do some work within his power.

For example: help package veterinary drugs; Wipe the floor, clean the counter and so on. Don't underestimate these trivial tasks, they will help you get closer to your boss as soon as possible, and may be a door to your successful promotion. In the cooperation with customers, we must actively and seriously collect all the information of the partners and be a qualified KGB (intelligence officer).

For example, collect the birthdays, hobbies and favorite topics of the boss and his family, who is in charge of the boss's family, the boss's main customer base and so on. As our business personnel, we must learn to use information flexibly, learn to do what we like, and exchange the minimum investment for the maximum return. For example, hand warmers and gloves are sent to customers in winter, and the boss buys a birthday cake of tens of yuan for his birthday.