Slogans and slogans have both accurate and concise stylistic features of official documents and rigorous and inspiring stylistic features of political discourse, which can enlighten people intellectually and impress people emotionally, and shoulder the mission of "social education".
In terms of influencing public opinion and cultural communication, it plays a guiding role in people's social behavior and reflects the essence of social economic system and the degree of social civilization to a certain extent.
The meaning of the slogan:
The slogan itself plays a propaganda role, but how to write it is very particular. Language is the expression of thinking, and slogans are also language. Through the slogan, we can see their thinking orientation.
In addition, if we distinguish from the occasion and purpose of advertising language, we can classify it like this: product positioning, product promotion, product promotion, brand image, corporate image and so on.
In recent years, corporate slogans have developed rapidly, and some companies have invested heavily in professional development, production and sales of such posters and slogans.